How does international expansion fit into the firm’s strategic planning process? By that I mean, in what context does it come up and get decided that a firm will attempt an international expansion project?Is an international expansion project a short term project or a long-term project?
Investing or venturing into the international market involves critical analysis of the internal and external environment in which the company operates. Usually, the company will decide to venture internationally due to a saturated market or fierce competition in the current country of operation. The demand for the company’s products may have ...