386 U.S. 568, F.T.C. v. Procter and Gamble (1967)
Abstract
The Procter and Gamble has diversified on the marketing of the household’s products. The company has employed strategic moves that have enabled it to have large market share. The company has merged with Clorox chemical firm and enjoying high quality product in the market. The case on the company has proved the importance marketing strategy in the competition. Advertisement has increased the company’s sale and being allocated largest fund. The case is connected with the discount given to the company by the media. The levels of performance are ...