AIDA College Essays Samples For Students

Creating an Effective Memo

The AIDA is a writing tool that is used to write executive summaries, memos, and letters. AIDA is an abbreviation of Attention, Interest, Desire and Action. This tool was initially developed as a strategy for marketing. It was later adopted for writing because it helps to create effective communiqué (Ingle, 2009). AIDA can be used during preparation of a document and during the actual writing. The technique is usually employed to create the framework for writing. At this stage the key points to be addresses in the final document are listed using the steps enumerated in AIDA. When writing a memo, there are ...

Introduction

There are many forces that cause the reduction of linguistic diversity in the world. In most countries, there are different people from different cultural backgrounds but as time goes by, we find that most of these communities seem to have forgotten their languages and have integrated with the other communities and formed different common language. Roughly, five to six thousand languages are spoken in the world today. However, a hundred years from now, those numbers will certainly fall to a thousand or even less. Communities that were once self-sufficient are now finding themselves under intense pressure to integrate with their more ...

Introduction

National Trust is a non-governmental organization that engages in activities of preserving special places. It has a membership of over 4 million members and welcomes an average of 19 million visitors annually to view its properties and the special places. It has a record of over 350000 houses, 250000 hectares of lands that include gardens, coastlines, natural reserves, island, pubs villages and goldmines. (The Times 100)
National trust is managed by a small group of trustees; therefore it is independent form government influence. To stick to its objective and mission to serve the society, the organization obtains its funds from donors, membership ...

1) Ansoff’s matrix is a business tool that is used to plan precise growth strategies (Doole & Lowe,2004, p. 170). The precise growth strategy is dependent on whether the targeted market is new or existing (represented by the vertical axis of the matrix) and whether the proposed product is new or existing (represented by the horizontal axis of the matrix). Thus, if the growth project is an existing product in an existing market, the suggested growth strategy is market penetration, as shown in the upper left quadrant of the matrix. If the growth project is a new product in an ...