Allegiance College Essays Samples For Students

All over the world, couples get married each single day. Families and friend come together with joy and expectation to witness them make the most important promises in their lives: loyalty and marriage vows. Loyalty always makes us think of such instances where we show unconditional love and affection to those around us. In essence, loyalty is more complex, much intense; it can either be positive or negative, and it is a virtue that we ought to show ourselves before showing it to others.
At its best, I would say loyalty implies caring for and supporting the people we ...

Moving away from the middle

Most companies in the food industry are now considering a diversification of their products to cater for the competing needs of the customers. Beverage and cold drinks companies have, in past few years, ventured in bakery business. The snacks made by these companies serve as complementary goods for the drinks. Pepsi is one of such beverage companies that adopted the production of the complementary snacks Pepsi (2010). With this strategy, Pepsi has rapidly increased its sales and customer loyalty. Customers flock in large numbers to find “all under one roof”. The snacks have done a great deal in increasing the sale ...

The situation is Pepsi –a renowned beverage company recently penned down a sponsorship contract with Beyoncé worth a reported fifty million dollars. This mutual deal will see her become a close associate of the organization. It’s not the first time she has associated with the company as the two have previously worked together on various projects. Beyoncé is one of the most successful and influential personalities in the world. Many young and youthful Americans perceive her as their role model. Pepsi is one of the most profitable beverage companies in America and world over. However, recent scientific studies have shown daily consumption ...

Summary

The article considers the achievements of Jean Vilar and the popularity of his Théâtre National Populaire (T.N.P.) between the years 1951 to 1963. At the introductory part of the article the author considers the innovations that Vilar introduced in the T. N. P. And which subsequently influenced changes in other theatres in France. Fleury notes that in a bid to encourage the public to be loyal, Vilar used two approaches these approaches were: (i) reaching out to the public and, (ii) establishing mutual loyalty between the theatrical institution and the theatre goers.
Accordingly, Fleury goes ahead to explain the ...

Michael Porter introduced generic strategy to help organizations analyze their positions in a competitive business environment.

Competitive Forces analysis
Bargaining power of buyers is another main factor to consider in the business environment. The printing business unit should be positioned where buyers can make purchases for large volumes of goods. This will lead to more profit and will ensure fast growth of the business. Competition from new or existing entrance can make the business grow slowly. A printing business unit is a business with few barriers for entrance. This means that competition is inevitable. Where the entry of competitors is easy, some competitors may opt to lower the price of commodities hence affecting the profitability ...

Steve Dedmon, a newly elected representative member from the State of Florida declined to use the bible in affirming his allegiance to perform his duty as a congressman. This has sparked several debates across the country given that House Rule 1.01 provides that the only text that can be used to take an oath is the Bible.
The House of Representatives, in such circumstances, chooses not to recognize such a member in their capacity. In addition, such a member is barred from performing house duties. In fact, Congress has the power to expel a member of the House. However, this is only possible ...

Commitment is the state of being dedicated to an activity or a cause. This means that an individual has to be more than willing to satisfy a given activity. Commitment may be defined by existence of various terms in its explanation. Like other words, commitment may have been made meaningful and sensible by presence of other words to supplement it or make it easy to understand. Such words are devotion, loyalty, and faithfulness. For a cause or activity to be achieved various forces must work together. These forces are the words that may be used together to bring out the actual and ...

Themes in “Barn Burning” and “An Occurrence at Owl Creek Bridge”

William Faulkner and Ambrose Bierce are both extraordinary writers, and they each have many publications that cover a variety of themes. Of interest are William Faulkner’s short story, “Barn Burning,” and Ambrose Bierce’s short story, “An Occurrence at Owl Creek Bridge.” Although both short stories comment on a variety of values and ideas, they are both connected by the very powerful theme of loyalty versus principle.
Both stories share several similarities, but the strongest similarity is how they tackle the theme of loyalty versus morality. In fact, both of these stories tackle this theme through the protagonist of ...

NSA Leak

Ethics and Integrity- Loyalty
For Edward Snowden, ethics and integrity meant belief what was right while disregarding all the consequences. He belied that it was unethical and wrong for the government to put the public’s rightful decisions in its hands. Snowden could not have done things differently because of his ethical responsibility to the citizens of America, which made him expose various programs of mass surveillance to the citizens who were unaware of the power and capacity of the intelligence companies in the country. From his actions, it reveals him as a responsible and courageous character because he ...

Literature Review

Literature Review:
Introduction
There is a vast literature available that explains how brand image should be develop? Moreover, how image of a brand should be created? In order to understand the importance of brand image and methods and strategies to create an image of any brand, the literature review will provide strategies and examples. The literature review contains information that will be collected from various studies that are based on research done by scholars and authors for the development of image for any brand. The airline companies are also using concepts related to brand image creation. Therefore, airline brand ...

Interests, Abilities and Values

Interests
My native country is China. I came here as an international student majoring in the field of Finance.
Dance - My interests include dancing, having received training in Chine folk dance as part of my undergraduate curriculum. I am currently very interested in learning Latin dance and New Jazz, both of which I have learned while studying at the university. I have participated in a couple of dance performances at the university as well.

Abilities
I believe that my capabilities include the ability to self-manage/self-motivate and the ability to adapt to changing or new environments.
...

Today’s teenagers often disregard and ignore traditional values, beliefs and traditions in favor of the modernized beliefs and values broadcasted by mass media and emerging beliefs. Some of these modernized beliefs and values even contradict and violate existing norms and beliefs, prompting the older generation to see teenagers today as disrespectful and ignorant towards the importance of these traditional beliefs, values and traditions. However, even if there are things that should change to fit the 21st century, there are some things that must remain as it is that teenagers, such as this writer, must understand. For this writer, ...

Bourne defines “transnational America” as a country that is a mix of cultures and people and that America would be able to become a “transnational nation” and have connecting cultural links with all the other countries. Bourne believes a “transnational America” is more desirable than a culturally homogenized America because he believes that immigrants won’t assimilate easily to another culture. Since they won’t assimilate easily, he argues that the US should accommodate the immigrant cultures instead of forcing them to assimilate (Bourne, 44). Bourne's view on nationality is related to the connection between a person and their country of origin, or the immigrant’ ...

The article Kid Kustomers, written by Eric Schlosser documents the media’s directive to target children during advertising. It outlines the many ways in which they target children, as well as the many ways they manipulate children into becoming bullies toward their parents. Astonishingly, Schlosser also revealed that ad agencies for groups such as Disney have decided to launch cradle to grave ad campaigns, where they intend to brand advertising that will entice sales from the child’s early years, until they die. While the article shows many things about the advertisement world’s regards toward children, none is ...

Introduction

Global business arena offers numerous opportunities for the organizations to develop on national and international markets. External pressures, such as a competitive environment, political and economic factors, however, place a lot of emphasis on long-term general and marketing planning, which enable affiliation and guaranteed profits over the strategically relevant periods of time. Companies are becoming more dependent on their ability to meet the constantly changing market needs, and consumer expectations and loyalty becomes an increasingly valuable asset for the organizations in contemporary business environment (Rust, Moorman & Bhalla 2010). The markets differ by the average size and segmentation of the customers, product ...

There was no time in the history of art, in which the topic of love was left without attention. It is not surprising, as every single person can find his/her own meaning in it and show it from different sides. For me one of the most interesting and prominent histories of love is Shakespeare’s outstanding play that first saw the world back in 1595.
Although today centuries have passed already, but still the story makes our hearts flutter, as this eternal theme is always fascinating for us – the one of love that was dramatically interfered. First Shakespeare's ...

Essay 1

According to the book, Ethics in America, the general responsibility of the corporate executive is entirely to oversee and evaluate corporate workforce while ensuring the goals, objectives and targets of the corporate mission are met without discretion within ethical standards. This has to be handled in a way of personalising organisations by making them beloved sources of self-chosen authority as per Joseph Royce in his philosophical ethical standards. Ethical standards are a crucial property in success of any management in business or the corporate world. In this regard, the corporate executive has to play a big role in fulfilling this obligation through ...

Confucianism is the way of life taught by Confucius. It is a traditional Chinese culture and a complete ideological system created on the 6th and 5th century based on the culture of the Shang, Zhou and Xia dynasties. Confucianism is at times viewed as a religion or a philosophy. Confucianism has been followed by Chinese for over 2000 years and therefore it has great influence on their political and spiritual life. The core of Confucianism is humanism or what is termed as the secular as sacred. It focuses on the practical and therefore does not belief in god or life after death. It ...

Drawer Boy is 1999 play written by Michael Healey. The play is set in an Ontario farm where a young actor, Miles who is doing research on an upcoming theatrical play on farming interacts with the owners of the farm. The two owners are Angus who is middle aged man suffering from memory loss after a supposed accident during the Second World War while the other one is Morgan who is also a middle aged farmer who is taking care of Angus. In the play, Angus is constantly referred to as the drawer boy because prior to his memory loss, he used ...

The main characteristics that are given for a well-rounded man in ‘l’uoma universal’ are based on a man having and possessing a wide range of interest. This is a man who can study philosophy and art at the same time being interested in engineering and also political studies. This man is also characterized by poetry and being a warrior at the same time. It is also evidence through the text that a man should be well built, that is being physically strong, both health-wise and physically and should be agile (Duiker, & Spielvogel, 2008). Also according to Castiglione, a well rounded man is believed to have style ...

There are so many ideas I have been learning from childhood but above all loyalty is something I accept and I want to share my real life experience. Every day, I face situations in which loyalty is necessary. According to me, loyalty is about self satisfaction and inner happiness. Loyalty is like a shadow, something that is with me always. As I study abroad, loyalty to my girlfriend back at home and my friends here in America is important. In my view, loyalty is important in the success of an individual’s relationships in life.
In my own life, ...

The abstraction loyalty as according to the Macmillan dictionary has two definitions. First, the word loyalty means, [UNCOUNTABLE] support that one usually gives to another person or something because his or her feelings of love and duty towards them. Secondly, the abstraction loyalty means, [UNCOUNTABLE] the continued use of services and products of a specified company or business.
Personally the word loyalty is defined best as a developed attitude or feeling of devoted individual attachment and affection that may have towards one or others. It is thus the general quality or state of being loyal.
Since the word loyalty ...

Customer service in all manners is very essential in every aspect of the company since they say without the customer a company cease to exist hence the slogan customer is king. As a business that is seeking to gain a jumpstart before the rest of the company we could be limited in a number of ways where customer service is concerned. Maybe staff numbers could be low not to enhance full customer care convenience and such other.
Customer are more likely be satisfied by mere conversations, yes that is right most problems to the customer have to do with reduced or bare ...

Literature

Thesis Statement: Sex without love means making the biggest mistake in life since sex is a sacred act which is to be shared only by two people who have strong feelings for each other.
The poem of Olds “Sex without Love” is a reminder for the audience to have sex only to people you love. Olds wants to impart the message to the audience to remain ethical when it comes to having sexual intercourse with a partner and not use the act of sex merely for pleasure. The tone of the author expresses resentment over people who no longer know the true ...

Psychology:

I am industrious, humble, loyal, intelligent and hot tempered. These are the five words that best describe me, as I have consistently heard from family, friends and colleagues. Cardinal traits are those that permeate an individual’s personality largely, to the extent that they influence virtually every act. According to Allport’s trait theory, very few individuals have cardinal traits. I couldn’t say any of the five above mentioned traits is my cardinal trait. On the other hand, central traits are less pervasive than the cardinal traits; my central traits are loyalty, humility, industriousness and intelligence. I consider ...

The main reason for the for sequestering of Japanese Americans in camps was to set the exclusion zones in which all the Japanese people were declared to be excluded from the entire pacific coast. They were also excluded from the California areas and Washington and consequently were only allowed in the internment camps. It was in the year 1944 that the order from the supreme court specified that the constitutional articles and clauses that singled out the people of the Japanese ancestry were definitely factored out of the agenda regarding the scope of the proceedings. This was in relation ...

Applebee’s and Chili’s Grill and Bar are among the most popular casual dining foods establishments in America. They have a causal dinner experience for workers who have no time to cook. Applebee’s and Chili’s Grill and Bar offer similar services and are almost similar in all aspects. However, a few unique differences are what make each exceptional hence attracting thousands of customers throughout the United States. This paper compares and contrasts the two food establishments.

Applebee's

Applebee’s has a massive number of distribution outlets in approximately 2000 locations. Dine Equity incorporation is the parent company that owns the ...

The percept ‘Never trust in women; nor rely upon their vows’, a view that Kind Shahriyar firmly believed in, does not hold true. Every woman is not the same as the other and while some women may be untrustworthy, others may be epitomes of loyalty and virtue. The main cause for Shahriyar’s rage and hatred towards women is his firm belief that ever woman is deceitful, adulterous and cannot be trusted. The unfaithfulness of his brother’s wife, and that of his own, leads him to question whether they have been unfortunate or if the treachery of women is ...

Arguably, there are tremendous changes in the world today. At an individual level there are conflicting interests between the modern way of life and traditional lifestyle. In some occasion, it is difficult to make decisions on whether to adopt the new way of life or to follow the traditional way. In the novel, no longer at ease, Obi Okonkwo is in a conflicting scenarios, whereby in his torn by various demands which include romance, friendship, religion, village, social class, profession, as well as tribal. Perhaps, it has become very difficult to define and clearly elaborate on where we belong, and ...

The objective of the analysis herein is to provide a framework for the execution of the Levi’s Personal Pairs joint venture business proposal. The opportunity as stipulated pertains to a potential business relationship between Levi Strauss, the expansive and dominant clothing manufacturer and retailer, and a company called Custom Clothing Technology Company. The proposal outlines a business arrangement wherein Levi’s would work with CCTC to create a customized purchasing ability within Levi’s retail stores. The purpose of such a niched expansion to the company’s current offerings lies in the reality of an increasingly competitive market environment for Levi’s trademark mainstay, ...

Discussion 1

With certainty I believe that women and men think differently about ethics. Many men have got inferior thoughts about the female and they think that women are undesirable in regards to moral judgment. Indeed men have got a tendency of viewing women with a bias and they only see inferior things from women until they have normalized good words like empathy, relationship, caring and feeling as things that are not important. However, women look at these virtues and they think they are far much ahead in terms of the morality since they believe these are the better virtues that an individual ...

Gamification is the process of using gaming mechanics to activities that are non-game in nature with the aim of changing behavior. In other words, it is a business way of integrating marketing, online services, website content and other business activity to spur up the level of engagement and participation (Zichermann and Linder 6). In the business world, investors can use Gamification to solve specific business problems in addition to increasing customer loyalty, promoting brand image, and motivating employees to perform better. In this assignment, I will consider solving a loyalty challenge in marketing for a company in the entertainment industry.
The ...

Decision Matrix

Cost to the Restaurant (x 10)
Cost to the Customer (x 6)
Ease of Implementation (x4)
Convenience to the Customer (x8)

Valet Parking

Shuttle Services

An analysis of the three alternatives indicates that the most appropriate solution would be contracting a valet service provider. This alternative scored highly in the decision matrix; also, it offers the restaurant a low cost solution and has the support of customers. Advertising was ranked second in the decision matrix due to its low cost for the establishment and ease of implementation. However, this alternative is not effective since it does ...

Major retailers and manufacturers cry foul because of the online couponing problems. Only two cases of prosecuted or investigated coupon fraud were reported from 1986 to 2001. Nine of similar cases were reported in 2007. On the other hand, in 2008 to 2009, ninety three of such cases have been reported and investigated (Zhao 2009). This signifies that for sure, the numbers of coupon fraud are likely to rise significantly. This explains how big the problem of online coupon fraud is.

Equally, there is a big problem of online coupon fraud that majorly results from the vast number of online ...

The American Revolution was fought successfully against the greatest military and economic power of the 18th Century and one that had a longer imperial reach than any other. Yet in the end Great Britain gave up its North American colonies after the defeat at Yorktown in 1781 and the collapse of Lord North’s ministry. Over 200,000 men fought in the Continental Army at one time or another and perhaps even more in the local at state militias, an enormous number in a country with a white population of only about two million. In addition to the conventional battles that have ...

The Republic Founded Under God

A Republic Founded Under God

Everyone has a cause for which they will argue for or against. Often our cause is

based on fact from what we hear and read, whereas sometimes our cause is based on pure

emotions because it comes from our heart. I learned the Pledge of Allegiance from my

early school days, although at the time I was unaware of the meaning behind the words

and its history. The majority of Americans would take great offense if the words “under

God” were to be removed from the Pledge of Allegiance, and we were to buckle under ...

Is There a Universal Ethical Value

Trustworthiness is a universal ethic made up of four core values; integrity, loyalty, honesty and reliability. Each of the four core values plays a major role in making trustworthiness a universal ethic. Most individuals, if not all, believe in the concept of trust. However, trust does not come about within a short period of time. Usually, trust is built over time. This is after an individual interacts with another and trust is built as the strength of their relationship grows. The understanding of the concept of trust varies from one individual to another. Trust is an important aspect in the shaping an individual’ ...

According to Xenophon in his book The Education of Cyrus, "It is easier, given his nature, for a human being to rule all the other kinds of animals than to rule human beings" (p. 22). This quote sums up perfectly the difficulties of rule; one's followers, unlike animals, have the ability to revolt and to disagree with the way a ruler runs things. How can this go right and go wrong? Xerophon's philosophy of stable political rule is shown through the actions and attitudes of three rules in The Education of Cyrus: Cyrus himself, his foolish uncle Cyaxares, and the evil ...

ABSTRACT:

This paper applies the method of subjective personal introspection to the analysis of my buying behaviour as a postmodern consumer, which is unpredictable consumer. The research looks to different types of product and concerns decision making processes and purchases involvement, individual influences, group influence, loyalty and deriving value from a product. This focus emphasizes on the various factors and dimensions that influence customers choices. In sum, overall, the aim of the paper is to demonstrate that buying behaviour is a useful framework that could further the implication of SPI to discern the buying behaviour of postmodern consumer.
According to Holbrook (2005) ...

Explanation of Tool:

Pop-Up stores are shops that open for business in a temporary location for a temporary time.
What Types of Businesses Could Use It:
Any business can use this tool, especially retail.
Example of a Business That Uses It:
Target has opened a number of Pop-Up stores in the past, including one on a boat docked at a New York City Pier and later, another in the city’s Rockefeller Center to promote their partnership with designer Isaac Mizrahi (“Pop-Up Retail” 2004). Target’s latest Pop-Up store will be open for only one day, February 23 of this year; it will help ...

Guest Satisfaction and Guest Loyalty

Introduction 3
Main Section 4
Arguments Against the Correlation between Satisfaction and Loyalty 4
Arguments For the Correlation between Satisfaction and Loyalty 6
Opinion: Increasing Guest Satisfaction results in Guest Loyalty 10
Conclusion 13
Introduction
This paper will attempt to explore the intricate relationship between guest satisfaction and guest loyalty. There has been an ongoing debate on why guest satisfaction does not always result in guest loyalty, and it is an interesting topic of study.
The opinion posited is that guest loyalty is the product of superior guest satisfaction (as opposed to just regular satisfaction) and that this superior ...

Declaration
This is to certify that the dissertation entitled “Gaining Strategic Advantage through Customer Value”, presented by me to the University of South Africa for the award of the degree of Master of Business Leadership is a bona fide record of research work which was carried out by me under the supervision of Dr Sidney Shipham. The contents of this dissertation in full or in parts have never been submitted to any other Institution of higher learning for the award of any degree or diploma.

Acknowledgement

I would like to express my gratitude to my study group members of the ...

Introduction

There exists a significant difference between the corporate executives and the managers and supervisors, especially in the largely incorporated entities. The corporate executive is entrusted with the role of overseeing the operations of the corporate, thus, they create plans and delegate the responsibilities to junior staff to foresee their execution and completion in the pursuit of the organization’s goal. The plans are long term in nature and aim at actualizing the general corporate objectives of the organization. They normally make the final decisions despite the fact they may consult with other junior management and the subordinate staffs as ...

Marriott Hotels: Strategic Analysis

Words Count:
Executive Summary
Marriott International Inc. is a leader in the global lodging industry. Marriot has more than 4,400 properties spread across 87 countries. The company has also done well over the last 90 years and has transformed itself from a root beer stand in Washington D.C to a hotel behemoth. According to the 2015 survey conducted by American Customer Survey Index (ACSI) on hotel brands, Marriot is the most liked hotel brand in the world along with Hilton with a score of 81 (ACSI, 2015). Hotel industry was hit hard by the sub-prime recession in the ...

Question 1: Summary of the report findings

The report is about a survey conducted by EKN on industry study of 60 and above retailers to gauge the existing state of loyalty programs in the retail industry. The report presents the study findings, explains the major takeaways and provides prescriptive details including the latest framework for customer loyalty in the retail industry. Some of the main findings include:
There exist disconnect between retailers’ perception of the key drivers of customer loyalty and their main strategies to improve their loyalty programs.

Retailers have several systems for customer engagement, despite offering a loyalty program or not.

Customers of retailers who provide loyalty program are no more loyal than those of retailers who do ...

Philip Kotler in 90-ies argued about the transition from product-oriented to consumer-oriented market, today this transition can be assumed completed with a high probability (Kotler and Armstrong, 2012). With the advent of digital in the life (online) and business (e-commerce) customer’s voice became much louder, in some cases, thunder, and serve as a mouthpiece for social media. Customer relationships got paramount role for business. Quality of service is seen as an important area of activity. No matter how much the company spent on improving services, these costs will be repaid only if the existing and potential customers know about company’ ...

Introduction

The UK's food and retail industry has grown tremendously over the past decade. As noted by Fernie, Sparks and McKinnon (2010), the UK's retail industry is very competitive, and the firms operating in it must formulate unique business strategies to remain relevant in the market. Similarly, the emergence of the global retail outlets such as Walmart in the UK has made the industry more competitive. To meet the current customer’s needs and outperform competitors, a firm must be very creative in its strategy formulation to ensure that it offers the best quality at affordable prices. Tesco PLC is ...

Introduction

Apple incorporation, abbreviated as Apple Company, is a large multinational technology company headquartered in Cupertino, California, in the United States of America. The firm deals with the design, development, selling, advertising and renting of consumer electronics, computer software as well as a range of online services and other third-party services and devices incorporated into its systems.
It is also highly valued and has been indicated to contribute notably to the total GDP of the United States economy. Its main competitors include Google, Microsoft as well as other phone manufacturers including but not limited to Samsung, Techno sand Huawei (Reuters, ...

There can be no denial of the fact that literature opens up avenues of imagination for the authors to explore the dynamics of human relationships. William Faulkner’s famous literary work, Barn Burning, is surely one of the most significant and celebrated pieces of literary works that delve into the relationships between a father and a son. The narrative of this story goes on to explore the issues of loyalty and trust between a father and a son, and thus works as an exploratory commentary on human relationships and values. A close introspection of the literary text in context ...

Introduction

Customer loyalty is crucial for every business. In case of a business losing customer loyalty, it faces several problems in the form of loss of market share and revenue. Repetitive sales from the consumer helps create better and improved market position. In case of retail industry, customer loyalty is extremely important and essential for long term success (Payne and Frow, 2005). In present times where in E commerce has taken over, a firm like TESCO would require ensuring customer loyalty in order to survive the competition. Moreover they are also expanding their businesses and customer loyalty can help them maintain their ...

Starbucks is a huge, international firm, and it has developed a unique loyalty reward system for its customers. As with any large company, Starbucks has a variety of competitors, many of whom also have their own customer loyalty reward schemes. Such schemes are designed to keep existing customers and, as the name suggests, to reward the loyalty of existing customers. The schemes are not designed to attract new customers. Therefore, comparing the effectiveness of two different loyalty schemes can be problematic. Nevertheless, Starbucks appears to have honed their scheme to encourage customers to keep using the stores.
The Starbucks loyalty reward ...

Contemporary Marketing Issues

Executive summary
Brand love is about a brand attitude that people hold about a brand. Some most famous theories of brand love include Sternberg’s (1986) theory of triangular love, Consumer-brand relationship theory proposed by Shimp and Madden (1988), Lovemark theory of Robert (2005), and Emotional brand attachment theory proposed by Carroll and Ahuvia (2006). Findings disclosed that emotional approaches to brand love are stronger than rationale benefits. Organizations that transformed from functional to emotional include Coca-Cola and Walt Disney. These organizations are the examples, of emotional theories as they got huge success through deploying interpersonal emotional theories of ...

a. Hilton Reward Program, named Hilton HHonors Worldwide (HHW), was adopted in 1998 in order to build loyalty to The Hilton brand and attract as many customers. The Hilton brand consist of two independent corporations: Hilton Hotels Corporation (HHC) and Hilton Hotel International (HHI). HHC is responsible for the Canadian and both American regions while HHI controls the rest of the world, preferable Europe. These two corporations have their own executives but one marketing program. The strength of the Hilton HHonors Worldwide is that is works in both corporations. Customers can get free nights and other benefits from the ...

In Partial Fulfilment of the Requirements in

Introduction
Market Analysis
The market for tablet computers not only in the United Kingdom but also around the world is highly competitive. With numerous multinational companies offering different models of tablets and associated products or services such as digital content, these businesses’ market share is spread out even in the UK. Major brands competing in the market include Apple, Samsung, and Microsoft, alongside other brands installed with Android operating systems (OS). In terms of OS, major competitors include Apple’s iOS, Google’s Android, and Microsoft’s Windows OS. In the UK, majority of tablet computer owners ...

Question 1: Innovative marketing promotions campaign for L’Oreal

The innovative marketing promotions campaign for L’Oreal must have three main elements; the goals and objectives, the means of attaining the goals, and the exact tactics the campaigns will utilize to attain the goals. For L’Oreal, there is a need to increase the profits the new product is generating. Since its launch, the product has not been performing well in the market and it ha not reached its estimated target sales. The campaign, therefore, must increase the product’s profits by targeting both the existing customers as well as the new ones. The campaign will attain this through ...

Vocabulary lists record that a family is "a group consisting of parents and children living together in a household." Families contain several different people related in specific ways, including father, mother, and children.  This view extends to include step relations, in-laws, grandparents, and other relatives.

In literature, there are various definitions of a family.  The basic definition is founded on the significance of human reproduction and underscores that children need parenting for quite a long time. Functional theories evaluate the value of accomplishing roles by families. But if family roles are abandoned, a family is referred to as a dysfunctional family.  Another view of the ...

Introduction

Chateau Margaux prides itself for staying at the cutting edge of wine production for past many centuries. There has been a great spike in their popularity since 1912 now. The company enjoys the privilege of having two brands already introduced: First Wine and Second Wine. Both have received massive appreciation and adoration from wine-lovers dwelling in diversified locations in the world including France, Germany, Italy, Australia, and several American States.
Most recently, the company has decided to launch their third wine, and this paper consists of the comprehensive business model with relation to this new business idea. It covers ...

ABSTRACT

This academic exploration of the underpinnings of the psychology of marketing provides timely research outcomes providing understanding for consumer marketing focus connected to human behaviour. In doing so, the literature provides historical and contemporary scientific findings about human cognitive abilities used by marketing schemas focused on sales through consumer buying models. In addition, this academic investigation looks at marketing research from a critical perspective offering further insights by professionals in the field of human behaviour in marketing. Included in this discourse is a perspective of where marketing research and human psychological behaviour need further investigation for creating ethical, substantial, and logical ...

Introduction

Customer experience management (CEM) is an important strategy that focuses on consumer perspective as it seeks to meet consumers’ wants more efficiently (Arineli & Meirelles, 2015). The primary objective of CEM is to enhance customer loyalty and restore constant interaction between clients and the firm products. The Fashion industry is diverse and has been characterized by increased competition over the recent past. This study appreciates strategies used by service firms in the fashion industry to develop customer experience management. The paper focuses on Alibaba, which is an e-commerce business with different platforms used by companies to support online shopping.

Main Body

Customer ...

Different cultures sustain various values, some of which are not even comparable with one another. Societies have myriad ways of expressing this, yet their cultural productions are some of the richest ways of understanding how they conceived the world. In this sense, the epic poem Beowulf is one of the greatest epic poems that have ever existed. This is especially true and evident in that, even though Beowulf was not actually Anglo-Saxon, he does represent the ideals of this people. As such, one can see that bravery was one of the most extraordinary characteristics that this people had as ...