Question 1:
1) What potential benefits do you think were most important in the decision of the Walt Disney Co. to build a theme park in France?
The decision of Walt Disney Co. to build a theme park in France based on the several potential benefits it hoped to receive. First of all, France could be considered as the fresh source of demand. The reason is that American tourists prefer to travel to California or Florida in order to visit the theme parks. To attract tourists, the destination must match the basics of tourist value, convenience and timeliness. Tourists as well as ...