Analytics College Essays Samples For Students

Technology- Big Data and Analytics

Business Challenge
The advancements made in the area of Information and Communication Technology (ICT) has opened up a wide spectrum of challenges and opportunities for the companies globally, irrespective of the industry they are operating in. With the deep penetration of internet and its widespread application in the form of interconnected systems and social media platforms, the amount of data generated is huge. The development and evolution of modern data analytics is a recent phenomenon, even though decision making based on data collection and statistical analyses have existed since past many centuries. Many global corporations are still lurking in the ...

Impact of Data analytics over the Banking Industry (global)

Answer. Data analytics can be defined as a scientific process for scrutiny of raw data to gather conclusive patterns and reports with respect to the desired contexts. The use of data analytics in business owes its origin to the need of analyzing collected data by business for finding patterns, trends, correlations and cause interpretation regarding business practices. The primary challenge of data analytics comes in terms of the speed, variety, and size of data gathered by business and required analytical tools for facilitating decision making on the basis of such analytics. Hence, we can say that along with the ...

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Literature overview.
1) Proceedings of the 1st International Conference on Learning Analytics and Knowledge source: http://dl.acm.org/citation.cfm?id=2090116
2) Goldstein, P. (2005). Academic Analytics: The Uses of Management Information and Technology in Higher Education. CO: EDUCAUSE
3) Arnold, K. (2011). Purdue Signals and Learning Analytics. Presented at the LAK11
MOOC source: https://sas.elluminate.com
4) Dawson, S., Heathcote, L. and Poole, G. (2010). Harnessing ICT potential: The adoption and analysis of ICT systems for enhancing the student learning experience, International
Journal of Educational Management 24(2) pp. 116-128.
5) Dron, J. and Anderson, T. (2009). On ...

Introduction

Flipkart is an e-commerce company which was founded on 5th September in 2007 by Binny Bansal and Sachin Bansal. The firm is headquartered in Bangalore, India and employs approximately 33,000 people. The firm was started with an initial investment of INR 4 lakh or $6,000. In a manner of few years, the Flipkart business model became a successful one and transformed the form into one of India’s most successful and prosperous e-commerce firm. Flipkart was initially launched as a simple website to be used for price comparison, but then it took the shape of an e-commerce ...

Essay Title:

Standing before you is a web analytic team that was formed as a result of both internal and external pressure. The internal pressure came from different departments in the company that are in search of weighing and analyzing the company’s success and the external pressure came from other companies that use web analytics to achieve their success posing fierce competition to this company. During this presentation, we are going to use questions to try and explain in details why this company needs web analytics. These questions include;
1. What is the main objective of this presentation?
2. What ...

How Can a Company Become Prosper as an Analytics Competitor?

In order to become prosper as an analytics competitor the company should, first of all, use killer application, a computer program that is extremely desirable and essential product, which proves and shows the most important values of certain technologies. The killer application can be in absolutely different form. For example, Mariott International used the revenue management (revenue opportunity model).
In general, the author defines three crucial attributes, which make analytics competitors prosperous, namely extensive application of modeling and optimization, an organization approach and senior executive supporters. Speaking about extensive application of modeling and optimization, Mr. Davenport explains that analytics ...

1. Use of Analytics in Accounting
Understanding data is seen as important in the areas of strategizing and decision-making for finance and business in general. This is developed in accounting using the field of analytics accounting. According to Cao, Roman and Stewart (425), accounting analytics describes the manner in which financial statements and non-financial metrics are attached to interpret financial and accounting performance of a business. The interest that this will be having is one of forecasting that the accounting analytics will be presenting for the future performance of the company or the business. Notably, Chan and Kogan (13) ...

Brent has long been an evangelist. In his more recent roles as data analytics consultant and acclaimed speaker and his former marketing functions, Brent remains passionate about spreading data-driven words using cutting-edge innovations he helps evangelize collaboratively for clients of all walks.
In his current role as Analytics Evangelist at Adobe, Brent crowdsources collaborators, speaking event participants and, not least, broader users and/or stakeholders in his unique storytelling style of evangelizing data analytics solutions developed by Adobe, particularly flagship product Adobe Analytics. The engagements, speaking events and webinars are, for Brent, multichannel data analytics platforms aimed at evangelizing solutions ...

The Best Web 2.0 Tool for a Small Business Office

For a small business with an online presence playing a significant part in the revenue stream, web analytics are crucial to maintaining a competitive edge. And, for a small business running on a tight budget, Google Analytics 2.0 is the best solution for this task.
The exercise of web analytics for a small business with a significant online presence encompasses analysis of data from its website and its competitors' sites with the purpose of improving the online experience for customers. The tasks necessary to perform this analysis include measuring quantitative and qualitative data, focusing the measurements on the needs of your business, and to use ...

Analytics 3.0 discussion

The business environment is characterized by wide range of activities that necessitate the use of complex analytical techniques to analyze data. The globalization of business operations and emerging competition also require business organizations to continuously adopt analytical techniques that place them in ideal competitive positions. Tom Davenport characterized various stages of data analytics with different features to show the need for business organizations to understand the necessity for advancing their analytical techniques to keep pace with ever -changing the role of data in their organizations.
The first stage in the development of analytics is analytics 1.0, which characterizes the ...

Introduction

The Alfa Bank is a medium sized bank, which has branches in Russia, Ukraine, Belorussia, Nederland, and Kazakhstan. The bank is a universal financial institute and provides all types of financial services to individuals, small and medium-sized businesses. Now the bank already has developed hardware and software infrastructure. The operating system for workstations as well as for servers is Windows. It uses Colvir software as ABS, Compass as card system, CRM (customer relationships management) software and different kinds of distance banking solutions for more efficient customer service.

Problem description

For years of bank operating a huge data amounts were collected (hundreds ...

QI: Comparing Opinions of CEOs and the CIO

Technology contributes to improvement in hierarchical, a functional structure. It also can significantly improve internal and external processes of a company. In many situations, the goals and objectives of a commercial organization are different from the ones that Chief Information Officer (CIO) sets for the technical side of the business. The reality shows, however, that the only effective way to build on the sustainable growth of a company is to ensure that collaboration and transparent communication process define the way CIO and Chief Executive Officer (CEO) work together. With that in mind, setting the budget and defining strategic goals ...

Data Warehousing

The field of information system has evolved at a rapid pace because of which data warehousing has emerged. The main function of data warehousing is analysis and dealing with a query. It is a time-variant, subject oriented, integrated, and un-updatable collection of a company’s data. It is mainly used for the decision-making process, management, and business intelligence. The data warehouse of the company is the place where its data can be stored physically. Some of the components of the data warehouse are software, interactive, and directory. Software is an important element where the original data is stored. It ...

The Big Question:

Is it possible to analyze the social media and identify the sentiment for any new or existing product or service like phone, tablet or even a movie?

The Motivation

There are a lot of review sites for each new product or even existing products. Many times reading the content of the review; it becomes evident that the content is paid and targeted to promote the product instead of giving a realistic picture. If we can analyze twitter content or other social content sites life FaceBook, YouTube or Linkedin, it will be fun but also valuable. This idea is a motivation enough to start learning and ...

Introduction 3

Methods of accessing digital data 3
Digital Marketing Analytics 4
Social Media Marketing 5
Search Engine Optimization (SEO) 6
3D Printing 7
Customer relations 8
Customer Loyalty 8
Customer Acquisition 9
Customer retention 10
Conclusion 12

References 13

Digital Marketing
Introduction
Digital marketing is a method which corporates, individuals or even governments and other agencies can use in order to get various product information to reach the customer. It improves the number of individuals and widens the market scope. Digital marketing happens mostly on an online platform where the customer is able to give prompt feedback to the marketer, whether voluntarily ...

The business evolution has taken different era of analytics data development. The development of analytics has taken three stages characterized by distinguishing characters in a particular era. These stages comprise of different era characters that have contributed in business evolutions and more particularly to data analysis and performance in customer, products, and services.
Analytics 1.0 indicates the business intelligence as it shows beginning of the ability to use and utilize data in firms’ operations. These data sets were in small volumes and their velocity segregated in a manner of analyzing the businesses performances (Davenport, 2013). The era also comprised ...

The importance of effective decision making in the corporate world has continued to transform how many organizations make their decisions. The type of decisions made today influence the outcome and the face of the company tomorrow (Shaw, 2008). Decision analysis has continued to be a current trend in every decision making process. Business decision making is never a matter of just choosing between solutions. Managers have to daily analyze outcomes and choose among the options that they have (Shaw, 2008). Making decisions is always a collective process that requires teamwork and strategy formulation. Getting the best strategy remains to be the task ...

The Google analytics and Google Adwords exam is nowadays a requirement in various fields. I did my Google analytics and Google Adwords exams and I had tremendous experience. The preparation process and sitting in an exam hall is one of the longest moments full of tension, excitement, and mental agony. In fact, there are mixed feelings when focusing of the exams, this is because at one point I felt I was taking a step further by doing the exams, but at the same time the fear of the exams cancelled the excitement. One of the crucial experiences that I went through ...

BIG DATA and its value to Small Medium Enterprise SME’s Restaurants

Big data can be very difficult to work with and may require to be broken down into simpler parts, so that interpretation is easier. The main challenges that are experienced in managing big data management include; storage, captures, curation, sharing, searching, visualization, analysis and transfer (Zikopoulos 2012). Large data sets emerge from derived additional information that results from the analysis of single and large set that is linked to the data. Therefore, big data is a situation whereby data sets collected are complex and voluminous to an extent that management through the use processing tools as on hand database and ...

Business Requirements

At first, I will recommend my company’s executive to adopt cloud computing which is a technology based on the Internet. Cloud services will allow the company to share the data easily through applications. Implementation of cloud technology in ABC Limited is essential as it helps the employees in communication and allocation of data. The technique in which the corporation performs its data analysis can have a momentous impact on the business (Furht & Escalante, 2010). Advanced data analytics is an extensive class of analysis that can be used to assist drive changes and development in businesses. I will recommend ...

Abstract

Employees within any organization are not considered to be of much effectiveness besides the job responsibilities assigned to them, organizations that follow this approach have always found it difficult to progress upwards at a much higher pace. Whereas the organizations that are well aware about the importance of human capital and engage their employees in effective decision making process have proven to reach their targets more appropriately. This fact should not be ignored by the management that there are always some changes in the trends of human capital management. Not keeping track of those changes may result in un-desired outcome ...

IT Department

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Introduction

Organization Details:

Type: Multinational Corporation - Private Limited Company
Vision Statement
“Lead from the front, prepare for the future and create solutions from data.”
-DataStackArray Systems Pvt. Ltd.
DataStackArray Systems (DSAS) Private Limited is an organization that has a mission to provide a comprehensive and valuable platform for individuals and organizations seeking solutions from their big data. DSAS has a vision towards the big data industry to become a platform that provides viable solutions for all kinds of big data and makes the life of solution seekers ...

Introduction

Contemporary business environment makes companies compete in new, creative and more innovative ways, which enable sustainable competitive advantage through intangible assets. While some time ago, radical and breakthrough innovation could guarantee the leading position of the company, the reality of today’s business illustrates the ease of imitability of physical assets and tangible resources. Recognizing the need to differentiate itself through human capital, transition knowledge and unique proposition to the clients, companies more and more focus on flexibility and adaptability to the external market requirements and constantly changing customer expectations.
With the above in mind, the investment I technology ...

As a newly appointed Chief Information Officer of a $25 million dollar data collection and analysis organization which has been under operation for past two years. It is a newly established organization, and head of the company has given me the responsibility to make this organization more progressive and successful.

Section A

There is a variety of specific data examination method which is used in the company, including data mining, content analytics, business aptitude, and data apparition. The company has 20 employees, out of which 4 of them are working in the IT department. The company is using web analytics to ...

In this age of globalization and technological advancement and the advent and unprecedented success of the social media, to be able to connect with the prospective customers and most importantly to be able to segment the right customers, is the key for a business to be able to sustain, maintain and grow as an entity.
In an article by John Rampton, a regular contributor on the Forbes website, elaborated on the significance of how better data has become an important marketing tool to be able to do segmentation in an effective manner, and allowing the marketers to analyze each ...

Answer 1

Based on the videos and some more research on Amazon, if I have to look at the future ten years from now, I see that on the strategy and operations side Amazon has presence in ecommerce and physical store retail, has minimal human work force in the warehouses, provides the services in tier 2 and tier 3 cities in almost all the growing countries, and caters to a larger customer base with a broad spectrum of product line.
Based on the article published in Forbes by Steve Denning, “ingle-channel retail will disappear, whether it’s pure e-commerce or brick-and-mortar ...

Data mining refers to the computational process useful for the discovery of large sets of data, which employs methods on knowledge for artificial intelligence, statistics analysis, machine learning and database systems. The data mining process aims at extracting information from a set of data to transform it into a clearly understandable form that is useful for further analysis. Apart from the raw analysis move, the process involves database and data management processes, data pre-processing, model and interface considerations, interestingness metrics, considerations for complexities, post processing for obtained structures, visualization, as well as online updating (Frand, 2013).

On the other hand, data ...

[Author Name(s), First M. Last, Omit Titles and Degrees]
[Institutional Affiliation(s)]
[Include any grant/funding information and a complete correspondence address.]

Big data refers to enormous volume of both organized and free data that is challenging to process by means of the normal database and software procedures. Big Data allows the organizations to take appropriate decisions, and precisely access performance, as Big Data can provide concealed data that is beneficial for the company. Big Data is used in many sectors such as automobile, social networking, retail business, and so on. One such sector is Chemical industry that ...

Introduction

Earnings or Net Income is the single most important figure in a company’s financial statement for the average investor. Even a small fall in the reported earnings can result in the loss of millions of dollars in stock value and subjects company managements to scrutiny by investors and financial analysts. Corporate executives are under therefore under pressure to meet market expectations resulting in “earnings management”. Earnings manipulations can range from minor adjustments within the law and the accounting standards to the outright fraud of showing non-existing profits (Carruth, 2011).
The Sarbanes- Oxley (SOX) Act of 2002 was enacted ...

Introduction

The hospitals that make to the Top 100 Hospitals have some things in common. In particular, these hospitals are acknowledged for providing the patients with excellent care in the most effective manner, having a robust innovation history, holding a unique spot in the communities, eliciting the top patient perception of care, sustaining high financial stability, among other things. In particular, the performance measures that Truven Health Analytics focuses on in determining the top 100 hospitals in the country are financial health, extended patient outcome, clinical outcomes, efficiency, clinical process, and consumer evaluation of care (Truven Health Analytics, 2016). One ...

Business Analysis

Business Analysis

Business involves lot of data and facts to be processed that forms the basis of a sound decision making. This involves analytical method to solve any kind of problem arising in a business. Analytical method is a standard process that combines the power of scientific method with utilization of formal process of problem solving. Business analytics is a much specific process and is defined as the practice of methodical and iterative exploration of data and facts of an organization with prominence on statistical study (Trkman 2010). This forms the basis of data driven decision making.

Data and Techniques

Some of ...

BIG DATA: Can Google Use Big Data to Create Personal Assistant?

Abstract
This paper will investigate the concept of Big Data and how this can be used by Google to create a personal assistant with more powerful features. Big data simply refers to the huge loads of data collected from the internet and other social media platforms such as Facebook, Twitter, Yahoo, Amazon, MySpace and several others. Innovations that employ big data to create personal assistants are not new in the technology sphere. Yet there are several problems with the use of Big Data such as information security which can affect the privacy and safety of the users and companies ...

Internet of Things

Abstract page
Internet of things (IOT) refers to a system of interconnected digital and mechanical machines, computing devices, objects and things which have their own unique identifiers and ability to transfer data and communicate over a network without the need of any human interaction. The term IOT was coined in 1999, but became famous after the onset of RFIDs. It is estimated that by 2020, around 30 billion devices around the world will be wirelessly connected to the internet of things. The research on IOT has been going in various fields like healthcare, home systems, retail, transportation, insurance etc. ...

INTELLIGENCE: CONNECTING DATA AND PROCESSES,” BY

VAN DER AALST, W., ZHAO, J. L. AND WANG, H. J.

A Critique of the Paper: “Editorial: Business Process

Intelligence: Connecting Data And Processes,” by
Van Der Aalst, W., Zhao, J. L. and Wang, H. J.
The central theme of the paper deals with the relation (or rather the non-relation) between processes and data. It speaks particularly about the massive amounts of data that can cause difficulty in processes. Hence, the need is for the two aspects to communicate with each other at an optimal level. The paper reveals a focus on the improvement of processes. These processes are related particularly to Business Process Intelligence, which is ...

Michael Becker, is a mobile marketing strategic advisor and provides education services as the co-founder and managing partner for mCordis and also currently works for MarketingEDGE.org. Mr. Becker has helped provide advice to brand marketers on how to utilize mobile marketing for their businesses. As a professor of mobile marketing at National University, Becker is the co-author of “Mobile Marketing for Dummies,” and numerous other articles and books and has worked with numerous large organizations including FunMobility, Assurant Solutions, Shopper Army, and others.
Brent Dykes, who currently works as an Analytics Evangelist Adobe, is the author of “Web Analytics ...

Interview

The importance of good customer relation cannot be ignored in influencing sales in any company. Excellent customer relations help in increasing sales and creating a great public image. I interviewed one of Nike’s customer care assistants on the issue and got a great insight into the working of the company and how they utilized great customer care relations to influence change in the company. Nike has made great steps in the footwear industry over the years, and this has been majorly due to the great products that help satisfy customers.
I interviewed Frank Levi, who works at Nike Factory ...

[Author Name]
Value Added vs. Non-value added smartphone features from a consumer perspective.
In lean manufacturing, value-added features or activities are those that physically alter the character of the shape of an assembly or product. Non-value added features are those that do not change an assembly or product and are therefore referred to as waste. However, even this simple definition falls short in some areas such as precision machining and polishing of surfaces that will not be seen by the consumers or adding features to a product that are non-essential, and even most times, a nuisance as will be seen ...

Chapter Four

IBM has four pillars of change, and they include tapping into markets of high growth, cloud computing, next-generation data centers, analytics application for decision-making, that is, smarter and a smarter planet. This organization (IBM) has embraced the four pillars as part of its growth strategy, and necessary investments are made around the four pillars. IBM Is capitalizing on the analytics of growth and this is really assisting in helping of smarter decision making with a premier practice of analytics in the industry. Its acquisition of Cognos and SPSS has positively enabled IBM to create seven solution centers of analytics. The four ...

Marketing objectives

Although Johnnie Walker is a global brand, based on the identified problems in assignment 1, the company needs to implement strategic approaches to building more on brand competitiveness in the global market hence increasing sales. These objectives are achievable through building on the current strategies embraced by the organization. The organization can achieve this through building on the product attributes which include; deep-complex flavor, age and time, power and refinement, and Malt Whiskey among others. Furthermore, the characteristics of the brand such as heritage, passion and luxury, international, Diageo are some of the features of the brand that can be ...

Two distinct set of financial reports are used in managing a company, one made by Financial Accountants and the other by Managerial Accountants. These reports are aimed at the company’s external stakeholders such as investors and creditors and are prepared for each quarter and at the end of the financial year and. The format and content of these reports are laid down in laws such as the SOX (Sarbanes- Oxley) Act and in accounting regulations such as the GAAP (Generally Accepted Accounting Principles) and the IFRS (International Financial Reporting Standards). Financial reports become comparable across companies.
Managerial accounting ...

Health systems are often on the lookout for the best strategies that would help to strategize and improve the quality of service delivery. However, research, including (Mayberry, Nicewander, Qin, and Ballard, 2006) reveal that a huge percentage of their strategies become a failure. Such evidence depicts the challenging nature of successful improvements in healthcare. Nonetheless, there are numerous practices that have become increasingly efficient as health practitioners learn from each other’s successes and failures. This paper discusses such effective strategies ideal in the improvement of healthcare and the nursing practice environment as follows.
The first strategic move is ...

Complement and conflict of corporate social responsibilities

Application of corporate social responsibility in Airbnb will generate benefits and also attract conflicts on profit maximization goal in several ways. Firstly, application of educational and operational measures in efforts to limit product choice based on race and color will maximize profits. Potentially, this will increase demand for Airbnb accommodation services by black clients. Additionally, holding specific meetings to sort out reported cases on racial profiling will improve client satisfaction and cut the possibility of lawsuits prompted by reporting clients. Besides, installation of in-house data analytics applications will be essential in capturing cases on racial profiling. Consequently, the attractiveness ...

Introduction

In financial management, the finance managers primarily make several kinds of decisions including investment decisions, financing decisions, routine decisions and dividend decisions. For this case, the paper focusses on dividend decisions. The paper shall evaluate the theoretical framework and empirical evidence that examines the relationship between the firm’s dividend policy and its market share price.
Quantitative business analytics refers to application of mathematics and statistics to solve business problem. From the definition, it means that one to define the business problem to solve first then apply the relevant techniques. In this case, the paper hopes to understand the ...

The operational impact that Macy has created with their innovative and pioneer Omni channel strategy with a key focus on the E-Commerce and M-Commerce, the company has a central online fulfillment center, and the primary premise of Macy’s is to create a brand experience for the customers that is personalized and localized (Rijmenam).
Customer needs are the at the center of all the operational decision making at Macy’s and in this age of technological advanced customers the insights generated by the company through Big Data has helped Macy’s carve a leading niche, by combining all data ...

Question 1

a) Information Systems for an Airline: Airline industry has been utilizing the merits of computer based information systems to provide a better class of service for its customers, since the 1970s. These industries had invested a lot in transaction processing systems and management information systems since then. Even though decision support information systems is still at its infancy in Airline industry, latest studies have revealed their importance in fixing business related parameters of Airlines (such as Airfares) in improving their business value without making unnecessary compromises in profits . Integration of decision support systems with either of the aforementioned information ...

Question 1: Ensuring compliant coding and billing

Adhering to accurate coding and billing processes is one of the most important elements in ensuring RCM coding and billing compliance. A critical process that can be used to ensure RCM practices comply with coding and billing regulatory guidance and industry standards is regular monitoring and auditing of medical claims before submission for payments such as the ICD-10 standards (CureMD, 2016; Kochhar, n.d.). Frequent request follow-up and verification activities improve and strengthen the overall coding and billing processes of a firm by helping ensure that all the necessary right safeguards are in place to avoid errors (MetricStream Inc., 2016). ...

Business Intelligence

One of the companies that use data mining approaches is Wal-Mart; the company uses data mining techniques with a major purpose of understanding buying patterns among its targeted clients. In addition, American Express and AT&T are some of the companies that have implemented the use of data mining techniques; they also apply data mining techniques as a means of understanding how consumers behave, hence enhancing their capacities to implement promotional strategies.

Data that the System considers to make course recommendation

The system uses students’ profiles as well as transcripts in order to provide recommendations to the students on the most appropriate course they should select.

The Number of Courses Recommended to Students

The program provides ...

Digital media platforms offer the most accessible communications channel for fans. The majority of fans have readily embraced the use of digital media platforms. With the traditional media decline, digital media platform is increasingly becoming significant and offer institutions the chance to make news, and at the same time, managing shared messages. Digital media platforms, as a marketing strategy can help institutions to promote its degree of community engagement, boost participation levels, as well as improve sustainability over time through novel income streams (Stradtman 2012). Digital media platforms also offer a means through which fans can connect with one ...

General information: A sports Analyst is a person who may perform different jobs within the field and may hold more than one position at a time. Sports Analyst is a person who may work as a sportscaster, color commentator, and sports journalist reporting on sports. A sports Analyst mostly works for a media company that follows sports, their historical and current events, and produces statistics on the data and stats available. The media companies which mostly hire sports Analysts are ESPN, CBS, TNT, and ABC. A sports journalist reports to the public with his writings, which include information about sporting topics, events, and competitions.

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