English
Analysis of Advertisements According to Fowles’s Categories and Their Effectiveness with Bovee et al.
Under Fowles’s list of fifteen emotional appeals, “giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for, advertisers have the best chance of arresting attention and affecting communication,” while Bovee et al (1989), suggests “that an effective sales pitch contributes to the advertising’s appeal to customers.” ‘The Time’ magazine, dated January 31, 2011, has quite a few news breakers, but one distinct advertisement that draws the attention of most of its readers is the one ...