Industrial Organization
Overview
The media industry is collectively represented by mass media in general, which is comprised of television, newspaper, radio, magazines, and currently the Internet is already regarded as a form of mass media. This industry commands billions of dollars in revenue from advertising and marketing placements. On the other hand, the media industry itself provides growth opportunity for other industries through paid exposures. As a very dynamic industry, media experiences stiff competition, which can be observed on television, as TV networks create interesting shows to capture higher viewer ratings. The same competition also exists in other media platforms such as ...
