The Four P’s of Marketing
Marketing involves all the activities done by the seller to make the consumer aware of their product and leading to a purchase. The marketing mix, a term derived from marketing, is made up of essential things required for the marketing process. The most common model for the marketing mix has four P’s: product, promotion, price, and place (Ruyan, 1995, p. 213). However other P’s like probe and process are added to the marketing mix selectively depending on whether an organization is selling services or goods respectively.
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