Benetton College Essays Samples For Students

Management Information System

Introduction
The paper is intended to examine the management information systems (MIS) of the companies in the world to understand that the companies are using information system and related disadvantages of using management information system. For this purpose, the study is going to conduct the comparative study of the management information system of two different organizations. The organizations selected for the comparison include Zara and Benetton. Both of these companies are related to fashion industry where, Zara is based in the UK, and Benetton is based in Italy (Pirone, 2010).

Zara and Benetton both are involved in using management ...

Social Issues and Advertising in China

Advertisements are meant to sell products to the consumers. Consumers are selected according to certain demographics. This means that the advertisers should do research into who to target with a particular message. Thus, the message that is used to depict a particular issue would resonate with the viewer or the consumer. This especially so if the target market is the central component of the advertisement. The first aspect would be to know and understand that China has a digital generation, and it is still growing. Thus, anyone who wishes to sell products in this country, has ...

Implementation of Best Solution

The best solution for Benetton is to implement an integrated marketing communications strategy that is well coordinated with the other elements of the marketing mix such as Product, Place and Distribution strategy. Such an integrated approach to marketing promotions shall ensure that the branding message is uniform across the entire organization and in all geographical regions.
The company needs to carefully select the branding and advertisement campaigns in view of the culture of the local regions and the brand should adopt customization strategies so as to localize the content of the promotions to associate with the local culture ...

(Instructor’s Name)
1. Zara’s Business system

The system is controlled by a centralized logistics model. Designing involves a selection of fabrics and other complements that facilitate unique design. Manufacturing is internalized and the finished garments sent to the distribution centers. The merchandised production is stored in Arteixo awaiting delivery. Distribution involves shipment and airlifting to various cities and countries. The distributed merchandise is stored in different chain stores with wholesalers and retailers accessibility. Retailing is done in stores mostly located in prime regions.
2. Zara’s major competitors.

This includes The Gap, Benetton and H & M. The ...