Billboard College Essays Samples For Students

The week of my birth (January 20, 1995) the number one song was “On Bended Knee,” performed by the R&B group Boyz II Men. Boyz II Men was formed in the late 1980s at Philadelphia’s High School of the Creative and Performing Arts as the vocal quintet Unique Attraction (Billboard, para. 2). They were discovered in 1989 when they performed an a cappella version of New Edition’s “Can You Stand the Rain” for Michael Bivins of Bell Biv DeVoe backstage at a concert (Billboard, para. 2). The quartet has four members: bass Michael McCary, baritone Nathan Morris, ...

Television is considered as a luxury item not a basic item in life such as food shelter and clothing. Thus, its target market is middle class and upper class. In addition, television is mostly used by children. Although, they don’t have the finances to buy the TV set they can persuade their parents to buy. Therefore, the best choice for Smart Samsung TV advert is the billboard. Thus, as these target markets move to work or stuck in traffic they can easily come across these well-decorated billboards advertising Smart Samsung TV. Additionally, when children move around with their parents they ...

Situation- Mario’s Italian Restaurant is a new restaurant that has recently opened in Overland Park, Ks. The restaurant is currently experiencing difficult times financially. The restaurant is slow and the owner believes it is due to the smaller size and somewhat hidden location. The other restaurants in the area are self-standing. In other words, they are not attached to any other business and are closer to the road. Mario’s Italian Restaurant, on the other hand, is located further off the road in a strip mall. The strip mall is placed behind the self-standing restaurants. Also, Mario’s ...

Introduction

Marketing communication is the integral part of the brand strategy of an organization and can enable the firm to acquire competitive positions. This case describes how to competitive hospitals Brianwood and Crestview operating in the same locality compete against each other. Crestview has made a smart marketing communication move by acquiring two billboards near Brianwood.
The pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Brianwood Medical Center
Crestview Hospital will gain a lot of publicity by placing its new billboard directly adjacent to Brianwood Medical Center as it ...

A billboard advertisement for a company called Voodoo, this ad was selected because it inverts the traditional roles of power between men and women. Intended for women’s gaze, the billboard ad animalizes and objectifies men, empowers women, shocks “conventional” morality, and does all the above under the cloak of anonymity.
Clearly, the Voodoo advertisement’s intended audience is young, career-oriented, ambitious women with a flair for fashion and hipness. Pictured in the ad is a slender, leggy woman wearing tight red leggings (the winter hosiery) and black leather shoe-boots with stiletto heels. She also wears a leopard-print blouse, ...

1 Introduction
This essay is about an advertising campaign for Apple laptops. The essay will describe the personal background, the laptops’ and Apple’s background in the first section, research on how the paper was prepared will be discussed in section two, target market will be handled in section four, the campaign objectives are highlighted in section four, creative planning is in section five and the advertisements are in section six.

Personal Background

This essay is an advertising campaign for a particular product and brand of choice, and I have choses a laptop as a product and Apple as the brand. ...

(Student’s Full Name)

The name of the case is Hog Trough v. Slop Shack.

STATEMENT OF FACTS

Darla Meen is suing Nosy Pooch, a former employee of her restaurant, Hog Trough for using her recipes in his newly opened restaurant, Slop Shack. Ms. Meen, the respondent, claims that the recipes are hers because she ‘paid’ for them while Mr. Pooch was employed at her restaurant. She is also suing Mr. Pooch for trademark infringement. The respondent claims that the petitioner used a uniform in his new restaurant which is similar to hers. Ms. Meen claims further that Mr. Pooch used a billboard advertisement which ...

Introduction

This paper is aimed at formulating an advertising campaign for Nokia phones. The essay has six sections which are designed as follows; background information about the writer, Nokia phone, and Nokia brand will be discussed in section one. The research to be done in preparation for writing the essay will be discussed in the second section, the target market will be discussed in section four, the campaign objectives are in section four, creative planning is in section five, and the advertisements are outlined in section six.

Product Background

The aim of this essay is to come up with an advertising campaign ...

In 1995, popular hip hop artist Tupac Shakur released a song entitled “California Love” that topped the Billboard Music Charts. In 2011, Time magazine named the single on their list of All Time 100 Songs (Adams). The song’s video also became an instant success. The video begins with an image of a woman undressing for the visual pleasure of man who nods his head at the camera with a smile as if to affirm his desirability. Most of the video features scenes of a party where scantily clad women dance around the artists and includes several close-up shots of women’s bottom’ ...

Billboard music award is a show sponsored by the Billboard magazine, covering the music business. The show had been held yearly until it went inactive in 2007, but resumed in 2011. It focuses on rewarding performing artists in the music industry each year based on their songs’ number of downloads, total airplay and the sales according to Nielsen’s records. The 2013 billboard award was held in Las Vegas on May 19th. In attendance were popular artists like Lil Wayne, Chris Brown, Taylor Swift, Justin Bieber, Akon, among others. Tracy Morgan, a comedian and actor hosted the show, with live performances ...

Popular music tends to be a very generational thing. The parent’s favorite groups often sound old fashioned to the child—and the parent can’t understand what the child sees in their favorite music, which in the parent’s mind is nowhere near the quality of what he listened to as a child. It is the rare piece of popular music that has the staying power to still be relevant decades after its release, something that’s especially true now when there are so many different styles of popular music in the world. But while this may mean ...

Analysis of An Ad Campaign: Apple Ipad Advertising

Getting ideas for Advertising Campaign is the most difficult part. In the beginning, one looks at their own reaction to some new technology with some interest. However, beyond a certain age, it gets difficult to garner the same interest for a new change. The insecure advertising agencies particularly practice a mini-version of crowd sourcing all the time. They are threatened with a creative review or are up against a tight deadline. Getting ideas is not only difficult, but it difficult to sell them too (Jeremy, 2012). They need to package by the creative directors and promoted by someone professional. Moreover, the personal authority must ...

For me, communication for me is everything that happens. There are many ways to communicate, including verbalizing, body language, facial expression, and others. According to the text book, Thinking Through Communication (17), “A good definition of communication tells us which behaviors count as communication and which do not. It also describes the essential characteristics of communications.” In my opinion, everything that the book says is true; the behavior exhibited from a person when you speak to him or her can tell you a great deal about what the person is thinking or feeling.

DISCUSSION

Not many things in life occur without communication. ...

[Subject/Course]
[Submission Date]

The Beatles is renowned as a legendary band that has been successful in making a remarkable name in the history of music in the United States (Davies). This paper intends to not only introduce this famous band and discuss its achievements, it also endeavors to describe the band and analyze its developmental history. It first provides the basic information about the band and then addresses the reasons it became so popular all over the world.
Without a doubt, the Beatles has turned out to be one of the most popular bands in the United States with ...

Coca-Cola is the world leading soft drink making company that has operations in more 200 countries in the world. The company has a strong brand recognition across the world with approximately 94% of the world population cognizant of its logo (Hitesh).
For companies to profit from their marketing activities, they must be able to curve out a target market to aim its marketing activities. A target market is a group of customers that a company has decided to dedicate its marketing efforts and eventually its products and services (Callen, 4). Target markets can be based on geographic segmentations (geographical ...

Cultural identity and expression

Will you love me tomorrow?
Also referred to as “will you still love me tomorrow” the authors of the song were Carole King and Gerry Goffin. The Shirelles recorded this song in 1960 and went on to become the number one song on the Billboard Hot 100 chart. This song is easily notable for being the first piece of music by an all-female group to reach the first position in the U.S.
First of all, what inspires me most in the message of the song (Wall, 2003). It speaks about romance. In my culture, romance is a very crucial ...

. Making decisions in everyday life seems like an automatic process however there are a number of judgments, opinions and knowledge that is required before one has the ability to have the free will to make decisions. The following essay asks to give examples of how one uses various methods and concepts to critically assess situations and to form thoughts or to make judgements between perception and reality.

Creative and Critical Thinking

The Rwandan Civil War is an issue of public interest in which creative and critical thinking could have resulted in a better outcome. The Rwandan President Paul Kagame had been portrayed as the president ...

Future success of rock and roll

The four artists I believe will be inducted into the Rock and Roll Hall of Fame in about 25 years are Beyonce, Chris Brown, Katy Perry, and Taylor swift. This may be supported by their contribution, endurance (remaining relevant), popularity, and success in the music industry.
Beyonce has achieved tremendous success in her solo music career since 2002 when she released the album Dangerously in Love (Lamb n.p.). The album reached the number one spot in both the U.S. and the U.K. The album has since sold more than 4 million and 8 million copies in the U.S. ...

Introduction

Market Review
Nike and Adidas have a well-established brand name regarding sports equipment companies. They have become so popular that they are literally now linked to every household. Both of them have a similar target market. They are aiming at people who are sport lovers. Nike is quite commonly known due to their numerous celebrity sponsorships. Adidas is attracting customers who are tennis and football fans. As they are mainly manufacturing athletic shoes, they want to provide the best possible quality and most comfortable shoes that may fit for playing all kinds of sports. This is done after prior extensive ...

(New York Times Style Magazine, Dec 20th, 2011)

Media: Women and Gender Studies

Calling it Rape: Differences in Experiences of Women Who do or do not
Label Their Sexual Assault as Rape
This Journal article relates ways women interpret sexual assault. Importantly, the authors concluded from both quantitative and qualitative analyses, studying responses derived from 33 women who labeled their assault rape and 56 who did not, that when assaults involve a boyfriend or husband it is less likely to be classified rape (Kahn, 2003).
Precisely, if a woman is under the influence of alcohol or illegal drugs she would not recognize the ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

It has been said that music is the universal language. This statement could not have been any truer—ever since the dawn of civilization, humans have always used music as an instrument in expressing their thoughts, feelings, and passion to the audience regardless of language. What is wonderful about music is that it speaks to us a message that transcends language barriers.
One distinct primary goal of music is to give out a message to the audience. These can be attributed in the early days when music was a form of accompaniment in telling the stories of every culture. ...

Women have been in the music industry for decades as singers. When the rap era became popular it was not long before women were joining in on the rap style. These women were mostly of African American race and opened up a new music genre for the listeners across the globe.
A female rap duo had made a huge hit in the late 1980’s. The two women called themselves Salt-N-Pepa. The had hit after hit on the billboard charts and rapped about songs that may have been controversially explicit in that era of music. They two women had ...

Introduction

Miley Cyrus was born and raised in Franklin, Tennessee on November 23, 1992. She is an America singer, a songwriter and an actress. Her birth name is Destiny Hope, derived from her parents Letitia and Billy Cyrus. She was later given a nickname “Smiley” later shortened to “Miley” since she always smiled as an infant. Miley was a Christian; she attended Southern Baptist church, in which she was then baptized in the year 2005. She also attended Heritage Elementary school. When she was eight years old, her family moved to Toronto, Canada in the year 2001. Miley realized her ...

Integrated Marketing Communication (IMC)

Integrated marketing communication (IMC) takes benefit of the effective management of the communication medium. In relation to marketing mix of products, prices, distribution channels and promotions, the organizations that communicate one clear voice are successful to coordinate and integrate all marketing tools. The goal behind the IMC is to have strong and positive effect on consumers, businesses and other end users by delivering positioning strategies (Clow, 2004).

Coca-Cola established in 1919, is a beverage company that owns/licenses and markets more than 500 beverage brands (nonalcoholic) like Coca-Cola, Diet Coca-Cola, Fanta, and Sprite. The segments of the company include Eurasia ...

The number of businesses seeking to conduct trade globally is ever on an increasing trend. As these businesses explore different global locations for their business operations, they also encounter an increase in variations of culture from one country to another. Different cultures embrace and consume different approaches and business models. It is possible to find that a particular business methodology or model that may be legally acceptable in one nation may be refuted or even banned in another nation. It is also possible to find that what may be socially acceptable tin one region may be socially unacceptable in ...

The only world that can describe Ancient Greek Sculpture is perfection.It concerns not only the appearance of the characters presented but also Greek attitude to life. Art was supposed to imitate life in its ideal way but what was hidden behind this beautiful presentation? And does this phenomenon have something in common with modern pop culture?
The history of Greek sculpture was not so even as it may seem. It had it ups and downs. After centuries of searching for interesting presentation of the human body Greeks decided to concentrate on the realism and show the human body as ...

Tom Ford Men fragrance in 2007.5

Target audience.6
Offer details..7

Time of placement7

Advertising channels.8
Perceptions8
Buyer process.8
Involvement level.9
Marketing mix.9
Product.10
Promotion.10
Placement.10
Critique and Recommendations10
Yves Saint Laurent Opium fragrance for women12
Target audience13
Offer details.13
Time of placement14
Advertising channels.14
Perceptions.14
Buyer process15
Involvement level..15
Marketing mix..15
Product..15
Promotion..15
Conclusion and Recommendations..16
CONCLUSION16

References.17

Executive Summary
The media advertisements are meant to be creative so as to meet the required needs in the market. The advertisements involving the sexual contents are increasingly ...

When hip hop first broke onto the music scene in the early 1970s, it was dominated by a collection of predominately African American men based in New York City. Hip hop music combined rhythmic music with a consistent beat and rapid chanting, now referred to as rapping. It was almost fifteen years before women began to take an active part in the production of hip hop music. All considered to be among hip hop’s pioneering women artists, three women—Yolanda Whitaker, Lana Michele Moorer, and Dana Elaine Owens—have each had successful careers as hip hop artists, actresses, and activists. ...

Harmful Alcohol Use

Alcohol is an integral part of the society. Being a mood-altering drug, it impairs a person’s judgment and the ability to do a routine task. Abuse of alcohol has a severe effect on health that can result into chronic liver disease and increase the risk of one suffering from cardiovascular disease. Statistics shows that even moderate alcohol use increases the risks of accidental injuries (Powel, 2011). The paper discusses a health promotion program that focuses to address alcohol abuse. Different effects and harm of alcohol on the consumers are discussed as well as analysis of effects on the consumer’s family. The paper ...

Carefully review the attached budget used for client’s Award Lunch Meeting last year. Take special note of the budget (initially budgeted amount) as compared to the actual amount spent in each category.Instructions:

Identify at least expense (2) categories where the planner went over or under budget.

Two of the categories where the planner went over budget was with the paid lunch and with the billboard. In the instance of the paid lunches, they should have confirmed that the amount that was supposed to attend did attend. This example actually worked in their favor as the paid attendees paid $2,500 while they only lost $840 for the lunches. With the billboard, this ...

14-May-14

The Report Topic here
Genre Analysis and condensed creative brief (style, colour and text used)
Genre Analysis and condensed creative brief (style, colour and text used)
The client is the owner of the coffee bar by the name," Cafe Valle Rosa". The location of the bar is in the mid of the city where other restaurants and bars are abundant. The positive side of such a location is that the commercial and corporate offices are located around the placement. Thus, if the idea of the launch and the product features match the choice of customers than the ...

Introduction

Culture plays a very crucial role in marketing. Most of the times, marketers and the consumers are largely unaware of this fact. Let us take an example of Jack Smith, who wants to buy a new laptop. Jack would log on to the internet and spend his time searching for various options on different e-commerce websites. He then shortlists a relatively cheaper brand, that he feels suits his requirements and budget. But when he passes through a departmental store and notices a billboard with a new advertisement of the Mac Book, he changes his mind, and in few seconds decides to go ahead and purchase a ...

Miley Cyrus is an American actress and an artist born in November 23, 1992. She is the daughter of Billy Ray Cyrus, a renowned singer. She first showed some interest in acting at the age of nine when they were living in Canada. Miley made her first appearance on screen in Doc TV show as a guest star. Miley is recognized as among the most successful young artists from The Walt Disney Company. She rose to fame in the Disney Channel series where she was known as Hannah Montana. Miley Cyrus is known and respected as being among the best triumphant ...

Photographs capture the current state of the world in terms of culture and philosophy. Photographs are an integral part of mainstream media. They are used to pass on information about the status quo in terms of both political and cultural power. Though seemingly simple and irrelevant a deep analysis of photographs reveals a lot about the culture of the society from where the photograph is taken. Photographs are also very important in evaluating the psychology of the person taking the photograph. The media artifact in my discussion is photographs. The following essay discusses photographs under the feminist theory and the queer ...

Introduction

Maroon five is an American band from Los Angeles California. The band was originally started in 1994 with five singers on board. That was Adam Levine, Ryan Dusick, Matt Flynn, Mickey madden and Jesse Carmichael. The band specialized in rock music, electro pop music and soul music. In the early 90s, the band was also known as Kara’s flowers which they later dropped the name and adopted maroon five. Ryan Dusick departed the band in the late 90s leaving the group with five members. In the beginning of 21st century the band regrouped and added James valentine. Since ...

According to Eileen, there have been immense improvements that have been made in the black American music. This has been exhibited by the studies focused on spirituals, jazz, blues, rhythm and blues, gospel, popular music, and classic black American music. All these ranges of music fall under the umbrella of the African-American music genres. Their origin is traced back to the involuntary servitude that exhibited the nature of black Americans’ life approaching the American Civil War. These modern genres got into development during the 19th century. They involved the fusion of European musical styles with African originated styles that ...

Introduction

Dorothea Lange started her career in San Francisco as a freelance photographer and her notable project encompasses social landscape and the changes that occur within it. It was until the great depression in the United States in 1934 that she began to focus more on documenting peoples lives, poverty and other socio-economic related subjects (Bartomea and Petrosky 287). Paul S. Taylor on the other hand was a professor and economist at the University of California in Berkeley. His works are also associated to addressing the social problems created by the great depression (Bartomea and Petrosky 287). Lange and Taylor’s accomplishments ...

All things truly wicked start from an innocence. – Ernest Hemingway

The narrator tells us that Jay Gatsby “was a son of God – a phrase which, if it means anything, means just that” (105). Note the text after the dash: it seems to be pointing the reader somewhere, but it actually points the reader nowhere. Much like the billboard advertising Dr. T.J. Eckleburg, calling Gatsby a “son of God” is an empty rhetorical action, what Barthes might have called a signifier without a signified. Going “about His Father’s Business” (105) gives the reader a bit more information about what that sort of work might entail, given the fact that the sacred appears to have left ...

Abstract

Sociology is the study of human behavior. Sociologists used sociological imagination to understand social interactions better. This paper will employ these tools to analyze Justine Bieber’s Boyfriend as a song that promotes teenage love. It will give a brief history of the song writer and singer in order to understand their musical journey and their motivation. This paper will then use the song a point of reference for romantic problems in the larger society especially in marriage. In the end, we will be able to demonstrate the importance of positive and free spirited attitude towards love.

Introduction

Sociology is the study of ...

The poem is about the disappointment of idealized love, that is, ``our chivalrous passion``. In Pound`s view, the woman wishes this to be maintained, ``O my much praised,” but for Pound there has been a slow cooling of it. This has led him to be dissatisfied with her, who he addresses directly as, ``but-not-altogether-satisfactory lady``. That he refers to her as a lady reveals he sees her that way because of chivalrous passion, and notably, not mainly as a woman. He uses the image of a white porcelain bathtub because it suggests a kind of purity. However, that purity – acting in a chivalrous way – ...

Final Examination

Wanted Dead or Alive by Bon Jovi
The song Wanted Dead or Alive by Bon Jovi was the third single to come off the band’s third album Slippery When Wet, which was released in 1986 (DevinG, 2012). It was written by band members Jon Bon Jovi and Richie Sambora and was so titled because of Jon Bon Jovi’s great admiration for cowboys, whom he could relate to as being hated. It talked about the lonely life of a rock star and was based on their touring experiences (“Wanted Dead or Alive,” n.d.), especially while they were still ...

The activity of picking up a guest at the airport is rather simple if due process is followed. One is only required to have a big and clear notice board bearing the names of the guest, be presentable both in dressing and speaking and have a travel preparations made to take the guest to the hotel. This activity is very important to the reputation of the hotel. Due process should therefore be followed to the letter to ensure the ultimate guest satisfaction. This activity is very important as it makes your guest feel comfortable especially if it is his or her first ...