BMGT495, Strategic Management
Taught By Dr. Vernon Swinton
Introduction 3
Vision and Mission 3
Industry Analysis 3
Company Background 4
Competition 4
Risk 4
The Industry Environment 4
Internal and External factors evaluation 5
Competitive Analysis 5
Financial Analysis 6
Business Operating segments 6
Financial analysis (specifics) 7
Technique Analysis 8
Price Analysis 8
Pricing Objectives 8
Approach to Pricing 9
Pricing Methods 9
SWOT Analysis 10
Alternative Strategy 11
Potential Markets 11
Strategy and Prioritization selection 12
Goal 12
Objective 13
Strategy 13
Tactics 13
Action plan of Implementation 14
Implementation through research 15
Implementation through marketing 15
Evaluation 16
Sales Analysis 16
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