Brand College Essays Samples For Students

Influence of Marketers

Influence of Marketers
In this era of technological advancement, social media has had a huge effect on consumers purchasing behavior and hence has revolutionized the way marketing is done.

Social media has created an incessant presence of brands online and has impacted on the perceptions of people with regards to acceptance of communication or product to be part of the group which, is in essence peer pressure at its greatest on social media.
Facebook which recently celebrated its 10th anniversary has been a pillar on which this revolution in terms of altered lifestyles and behaviors with regards to ...

Intellectual property is abbreviated as IP, is a legal terminology that denotes creation that has been conceived by mind. Examples of IP include literature, invention and innovation, music, designs, artistic work, words, symbols and phrases. In the intellectual property law, individuals who own intellectual right are allowed to have certain special rights. There are different forms of intellectual property rights also abbreviated as IPR. These rights include trademark, patent, copy rights, and industrial rights; trade dress, and in some countries or jurisdictions trade secrets are also recognised under IPR. Since the IP law cover a wider area of rights, this paper ...

Coca Cola is one of leading brands in the soft drinks market. Coca cola has become a trusted and famous brand name and the company has succeeded in making its image due to its quality, and techniques of image making. The company uses various techniques of image making and earned a highly reputed position in the world market. This paper intends t discuss how coca cola has succeeded in making a positive image in the beverage market along with discussing various techniques that the company uses in making its image.
Coca Cola started its business in 1880’s and since then ...

All the big companies around the world pay special attention to advertising and building brands. Brand managers are hired and they are given a special budget to advertise and maintain the brand position and value. Coca-Cola, Apple, Pepsi, Intel and Apple are the examples of the brands that pay special attention towards brand building. Brand building is about maintain one’s brand in the minds of the consumer as well as continuously deliver the high quality, and meeting all the consumer expectations that are created in the mind of the consumers through advertising, and other public-relations activities.

Many experts in ...

One of the commonly disregarded or overlooked aspects of competitive advantage is the brand. Branding should not be viewed as just advertising, the worth, which it holds for the esteemed customers of the company, must be considered. It takes time and it is expensive to build value for the company through branding, but it is fragile and easy to destroy. Disney, coca cola, and apple are among companies, which have been acknowledged throughout the world as a respected brand. It is arguable that the three brands mentioned above will remain a source of advantage in the 21st century (White papers, n.d). ...

Coca Cola and Pepsi are two brands which are well known and most demanding brands among soft drink brands. There has been tough competition between these two brands which look like similar, taste like similar, but still they are different. Coca cola was introduced in 1950 while Pepsi developed much later as the company faced bankruptcy in 1920. The two brands are similar in tastes and appearance, but Pepsi is sweeter than Coca Cola. But people also claim that taste of Coca Cola is better than Pepsi. Other found Pepsi more affordable than Coca Cola.

Coca Cola is most ...

It is important for every individual to have a brand to identify with. For this reason, I enjoyed the learning session which distinguished between a brand and an image. Your image is who your customers say about you while your image is what people say you are. I believe the best place for me to start building my brand is where I am working; building a good image brand is by leaving an impact or a dent in your area of profession. Creating ones brand requires that I have a clear vision in my life. If I have a vision I can articulate it and ...

Mr Bean has been a popular comedic character for a number of decades now and has succeeded in making millions of people laugh. The fundamental reason behind Mr Bean’s humour is that he is a child in a man’s body and consistently fails to get it right under a number of social situations. In this clip, we see Mr Bean attending a wedding: a solemn and traditional affair during which Mr Bean attempts to fit in and celebrate with the happy couple, but manages to get it entirely wrong. The actor who plays Mr Bean, Rowan Atkinson, is known for his physical brand of ...

Introduction

In the modern business world, people are competing to ensure that their products are leading in the market. Market competition is getting dynamic with the entry of new producers in the market. Business brands that have been in the market for long has been able to set standards that new emerging businesses are finding difficult to cope with. Business competition is now taking new trends and traditional business methods are slowly fading away, with the entry of new market competitors and much business market shifting to the open market policy and monopolies’ slowly fading away, business competition is expected ...

Question 1

Why is brand tracking so important? Additionally, why would a large company, such as Proctor & Gamble want to use brand tracking.

Response 1

As per statement of Peter Drucker that, “If you cannot measure it, you cannot manage it” . The easiest and most effective way to determine whether a campaign is worthwhile, a promotion is successful, and the brand achieves its full potentials is Brand Tracking. Only 10 percent of brand managers rely on the brand tracking and confident enough on their standing and brand planning. Brand tracking is a powerful method; the value to the integrity of any brand is indeed beyond its measure.
...

Strengths of competitive analysis

Competitive analysis takes into consideration the following factors;
Strong branding portfolio
This factor of strength requires a creative and effective strategy in branding. It is, however, challenging and difficult. You find that, in most cases, the brands in the market generate a lot of customer confusion, mixed opportunities and inefficiencies. Strong branding becomes strength in an organization because it makes sure that each brand has a defined role that it plays in every product market context. This therefore, puts the organization at a better position.
It is also the strength because it helps identify strategic brands that play a driver role ...

Channel images and Brand Images

Marketing channels refers to the way in which goods and services are availed to consumers for use. All goods and services go through channels of distribution; therefore, marketing will depend on the way goods are distributed. The route that is taken to deliver goods to consumers is very important, because marketers must decide which route is best for their products.
A push strategy is considered appropriate and used by most of the manufactures. It uses advertising and promotion strategy to persuade consumers to demand their products from intermediaries. Purchasing products directly from the supplier is considered to be ...

Introduction- What is marketing?

In today’s fast moving world, nothing seems to be constant. The market is changing at a constant pace, and strategies that worked in the past are not applicable any more. We can say that the present is not like the past and future will be different from the present! It is essential that organizations accept this fact and start formulating strategies which can guide them in these uncertain times. Marketing is that part of an organization’s long term efforts which highlights its unique selling propositions to its potential customers. Marketing tries to bring out the positives and the ...

Strategic Fashion Marketing Assignment

Introduction
Fashion industry is a competitive market, which permanently renews and adjusts to the technological innovations and marketing trends. Nowadays fashion brands are applying various marketing strategies for remaining competitive, combining them for delivering an integrated experience for their customers. However, the key to being popular in fashion is to innovate and this implies fashion marketing innovation also. Fashion companies that have the potential to adjust fashion marketing trends, such as creating an in-store home-like environment or developing fashion blogs, to their business are successful now and will be able to differentiate in five years from now from their ...

- What is brand resonance? Can every brand achieve resonance with its customers? Why or

Why not?

Brand resonance refers to the nature of the ultimate relationship and the level of
identification that the customer has with the brand. Particularly, brand resonance is significant for the brand. It includes the attachment with the brand, brand quality, engagement with the brand, and community of a particular brand user. Not every brand achieves resonance with its customers because of one possible reason, inefficient marketing activities. There are several reasons to be brought under consideration that not all brands achieve resonance with its customers; ...

Answer 1

Valuation of a brand initially originated from two main areas: the first area was the financial treatment of the brand and the second was a marketing measurement of brand equity. Below are the techniques that can be used to value a brand. The first approach category is a cost based which puts into consideration the costs related with the creation of a brand or change the brand. This includes the development and research of the brand concept. The second category is a market approach that evaluates a brand on the basis of the price for which the brand can be sold from a highest bidder. It is ...

Introduction

As a luxury brand, Moet and Chandon targets customers who can afford a lifestyle accessorized with fancy champagne that translates a bourgeois status quo. As a result of the merger of Moet and Chandon with Louis Vuitton in 1987 (Blavin, Dghaili, Morselly & Tesseire, 2010), the spirit brand was positioned as a “must have” beverage, just as Luis Vuitton represents a mandatory brand that has to be present in high society ladies’ wardrobes. Not only because it is part of Louis Vuitton Moet Hennesy (LVMH) group (Blavin, Dghaili, Morselly & Tesseire, 2010) is Moet and Chandon targeting high class women, but also because of the specific traits ...

Promotional Plan

Dolce & Gabanna Promotion Plan
Campaign name and type: D&G High Lights (Exclusive/Privilege Card) Phase I
Launch date:
Campaign phase and running period: Phase 1 – Introductory (subject for evaluation), Phase II – full implementation (subject to evaluation results and customer response). Phase I will be implemented for 3 months observational period.
Primary Purpose or Objective: The objective of the campaign is to introduce a luxury membership club that comes with a privilege card. It is aimed to keep brand patronage among existing customers and gain new ones by means of providing perks and exclusive members-only offers through point system ...

Oldsmobile was an American automobile brand that was being produced by General Motors. It had been in existence for 107 years before it collapsed, during that period, it produced 35.2 million cars, some of which were being built at its factory in Lansing, Michigan. The company had produced many brands of vehicles which were very competitive. The Oldsmobile company closed in 2004 and hinted at the consolidation of GM brands of vehicles. General Motor was running the advertisement and distribution of the Oldsmobile vehicles. Following many years of success, Oldsmobile sales quickly dropped from the late 1980s to early ...

The article “Fashion, Luxury and Design: Store Brand Management and Global Cities Identity” examines how fashion and design companies influence immaterial consumption and brand enhancement policy, management of events and the points of sale. The research focuses on such successful companies known worldwide as Gucci, Artemide, Kartell, and Hermes. Elisa Arrigo investigates how these brands create the identity of global cities which have become capitals of fashion where the most luxurious stores are located and which host the most exiting fashion events. The top cities where the best designers and fashion houses compete to be located include New York, ...

Coca Cola Company is a global brand which specializes in the manufacture of beverage products. One of the reasons why Coca Cola performs well in the competitive market is due to its competitive pricing. The prices of Coca are fairly stable and are not subject to huge fluctuations (Mankiw 89). For instance, in the year 2008 the price of 12 packs of 300ml cans was $2.99 in 2011 the prices were $3.79, and it remains unchanged at $3.79 in 2014.
Source (http://www.foodtimeline.org/foodfaq5.html)
Percentage change in price = {(3.79-2.99)/2.99} *100 = 26.76%the change in prices over the period of ...

Creating a Brand Identity

In creating a brand identity, the company I work for has designed a logo that incorporates the colors and major themes that associates with the company. The logo is included in every package for the products that are manufactured in the company. It is also used in all forms of communications between the company and stakeholders. It is usual to find the company logo on letter heads, brochures, banners, company vehicles and even in social media platforms used by the company. It becomes quite easy to identify the company and anything associated with it through its distinct logo.
The company ...

Reference: Kotler, P. & N. Lee. (2007) Creating and maintaining a desired brand identity. In Marketing in the Public Sector: A Roadmap for Improved Performance. (pp. 107-132). Upper Saddle River, NJ: Wharton School Publishing.
Theme: Establishing a credible brand identity is very important in public sector as it is how you want your consumers to perceive and accept the brand.
Summary:
- A strong brand strategy plays a key part in building one of the most successful government-industry partnerships. ENERGY STAR EPA is a great example of this.
- A brand strategy must evolve by increasing the brand awareness through promotions, ...

Having a brand is one of the important things in a business because of the benefits it has. A brand is a name, a design and a symbol or a combination of all used to identify a product or a service in the market. It allows the customers to differentiate the product or the service in the market. Branding places the company at a competitive edge than the competitors (Martin et al, 2003). It motivates buyers by allowing them to develop confidence in the products or services the company offers. It allows emotional connection between the buyer and the products or services.
The agency i work for intends ...

Creating and Maintaining a Desired Brand Identity

Creating and Maintaining a Desired Brand Identity

Reference:

Kotler, P., & Lee, N. (2007). Creating and Maintaining a Desired Brand Identity. In P. Kotler, & N. Lee, Marketing in the Public Sector: A Roadmap for Improved Performance (pp. 107-131). Upper Saddle River, NJ: Wharton School Publishing.
Theme: The creation of an effective brand is instrumental to the enhanced awareness and success of the established identity associated with the brand.
Summary:
Contemporary organizations have endeavored to create a good brand identity with the ultimate goal of securing a desired strategic position in the minds of the target market. As such, the concept of branding ...

Businesses are always made to earn economic profit with effectiveness, and it is found that mitigating the expenses is one of the most important aspects from the standpoint of an organization. It is more than impossible for any organization to increase the financial belongings without mitigating the net cost and customized the solutions for consumers as a whole.
Customers are the end users for an organization and no organization an increase their financial belongings without satisfying the needs of the organization in particular. There are numerous articles that have been written for consumers and their behaviors in particular, and ...

The Coca-Cola Company is the leading beverage company in the world. It refreshes its customers with more than five hundred still and sparkling brands. Coca-Cola is one of the company`s recognizable and valuable brands. Also featured in the company’s portfolio are sixteen billion-dollar brands which include Sprite, Fanta, Diet Coke, vitamin water, Coca-Cola Zero, Minute Maid, Powerade, Del Valle, Simply and Georgia. Coca-Cola company makes over 1.6 billion servings every day. It operates through a franchised system of distribution dating from the year 1889. The company just produces the concentrate which it sells to different bottlers located all ...

Brand Building: Nike’s Case

Abstract
This is a research paper focuses on product brand building. It uses both primary and secondary sources to analyze the Nike’s footwear brand equity and positioning. The primary source was abstracted from an interview involving a loyal Nike’s football boots customer. The secondary sources were obtained from articles published in journals.

Introduction

Brand building is a critical exercise that often takes many companies long time to achieve. Brand building creates brand equity which is the justification provided for preference of one brand over alternative brands. Brand equity can also be defined as extra value a brand name adds to the ...

The approaches and the principles that are adopted by the jack links are used to educate customers on the healthy aspect of beef jerky. They are focused on the attraction of additional customers. One of the approaches is that they have strategized before the actual tactics. In the marketing system, strategizing is created first and then marketing activities are built around the main strategy. The strategy starts with the narrow definition of the perfect clients and then the key point of differences from the competitors. This has been manifested by the jack links whereby they have decided to deal ...

The company I have chosen for analysis is Nike inc. Nike is a sports apparel and footwear manufacturer based in the United States. Its choice for completion of this assignment arises from its highly competitive field and the measures it puts in place to keep ahead of its competitors. Phil Knight and Bill Bowerman started Nike in 1960. They started small as a distributorship for Japan’s tiger racing shoes, now Asics. From these beginnings they grew to the modern sportswear powerhouse that they are today (Kicks on fire, 2014).
The mission statement for this company is, ‘To bring inspiration ...

S.W.O.T. Analysis
Companies conduct a SWOT analysis as it gives them insight into the internal strengths and weaknesses and the external opportunities and threats. This allows managers to identify problem areas along with possible opportunities that the company can benefit from. The first strength of the company is their aim to the large scale expansion program. This expansion would allow the company to expand their customer base and increase publicity in other areas. The second strength lies in the company’s ingredients. Sandwich Blitz is applying for copyrights to their ingredients. This strategy will limit competitiveness from similar chains ...

[Institution’s Name]

Introduction
Organizations have been termed as a place which surrounds by different departments in particular, and every department is different from the other which has different functions in particular. Every organization strives hard for the economic prosperity of the company. Every department of a company strives hard for expanding the networks of the companies in particular. Among the number of departments, the name of the marketing department is one of them .
Marketing department is an essential department for an organization, and almost every organization of the world has effective marketing department in it which is used ...

It is apt that use of binomial distributions on probability has sundry applications. They can be used in Businesses, Engineering mechanics, Marketing institutions, and other fields such as in Governmental Organizations. Determining if one brand of a product is preferred than the other, is an aspect of hypothesis testing. A hypothesis can be defined as a guess, which the claim is interested in proofing as either true or false.
In this essay discussion, a hypothesis test will be carried out using statistical means, and other methods to either support the claim or decline it. There are two ways of presenting a hypothesis. ...

Hair transplant is one of the latest services in the health care sector. However, this procedure has been used in the United States since the 1950s. It involves taking a narrow strip from the back of the head where there is hair and placing it where there is totally no hair or where the hair has thinned out. The reason why it’s a modern service is because of the advancements in technology, making the process of hair transplantation and the aftermath appear as naturally.

Target Market

In addition to this, there are those people that have the hereditary gene for baldness. They ...

Article Summary: The Biblical Context of “Ethan Brand”

This article by Stock (1965) discusses the short story “Ethan Brand: A Chapter from an Abortive Romance” by Hawthorne (1850, 1852), specifically considering the Biblical context. He states that the story’s primary source is the Bible, and that whilst the most obvious biblical allusion is “to the concept of the Unpardonable Sin”, closer perusal of the tale shows that there are other, more complex allusions, the main one associated with the narrative of Cain and his character as encapsulated in legend (p.115).
Stock also notes that Hawthorne’s choice of the name Ethan positions the character in a ...

Marketing is one of the most important business activities as it has a great influence on the company’s effectiveness. Marketing is used for introducing the product to the market and to the potential customers. The main goal of marketing is getting the company’s products or services recognized by the buyers, thus increasing the sales.
Starbucks has become a global coffeehouse chain due to its marketing strategy. The customer satisfaction is a must for the Starbucks coffee company. When entering the stores, customers feel that everything is being done by the company for them to enjoy their time while drinking ...

These questions are answered by the following:

- Strongly Disagree
- Disagree Agree
- Neither Agree nor Disagree
- Agree
- Strongly Agree

Use of Social Media

- I use social media at least once a day.
- I use social media for shopping
- I use social media to look for events to go to.
- I subscribe to updates of various companies and brands through social media.
- Social media is a perfect way to promote an event.
- Social media is where people go to for updates on any product or brand.
- I prefer social media than normal ...

Abstract

The Boeing Company is a global manufacturer of airplanes, aerospace and defense products. The company, founded in 1916 is currently one of the largest manufacturers of commercial and military aircrafts, with a product range consisting of large wide bodied jet liners such as the 747-8, 787-Dreamliner and 777, narrow body aircrafts such as the 737, military aircrafts, business jets and freighter aircrafts. The company also has product offerings for the defense and aerospace industries and is a major supplier to NASA. The Chicago headquartered company employs approximately 169,000 employees, has presence in over 150 countries and works with over 23,000 ...

Introduction

Consumer behavior is a study of groups, individuals and organizations based on the processes they use to select, dispose and secure products, ideas, experiences and services. The satisfaction of needs and the impacts that the processes have on the entire society and the consumers is considered when talking about consumer behavior. The behavior of consumers blends elements from marketing, economics, psychology, social anthropology and sociology. Besides, consumer behavior attempts to understand the decision making processes that buyers apply both in groups and individually including how emotions affects the behavior of purchasing by consumers. The characteristics of an individual consumer are ...

In the era of Digital media, Brand Story telling needs to more realistic and pertinent so that the consumers can immediately relate themselves to the brand. Every band has some characters that help the viewer in association and they keep a track of that character development. The first step in Digital Marketing is making the target viewer feel a part of the story. The L’Oreal Hair color started its Gum Gums advertisement targeting campaign in May 2014; the users could see women from all over the world describing the 40 hair washes post color and listed their experiences with a particular ...

The contact between the human cultures is increasing for many unknown decades. People are coming closer to one another due to the contact between the cultures. However, the nature of contact differs greatly, but the contacts are established in order to understand and develop relations among different people belonging to different countries. Media, cultural imperialism, cultural icons, cultural hegemony, diffusion, acculturation, and transculturation play a significant role in the contact between cultures.
The cultural imperialism approach to the communication considers that the media have great significance on the cultural values. The countries with efficient media become capable of capturing ...

A company’s international marketing management strategies evolve over time as it increases its involvement in international markets. Changes or transitions in international marketing management occur in three different stages – foreign entry, local marketing, and global management. The following report focuses on the evolution in six different companies – United Cereal, Samsung, Kikkoman, Natura, BMW, and MontGras – after their increased involvement in the international market.

Foreign Entry

Kikkoman’s strategy to penetrate the foreign market is through branding. The company sought to transform Kikkoman as an American brand. To do so, the Kikkoman introduced its product as an “all-purpose seasoning” to appeal ...

[Insert name]
[Insert subject]
[Insert date]

About Costco

Costco is a warehouses chain operator, involved in the sales of a diverse range of products to its members. The firm operates nearly 663 warehouse in countries like USA, UK, Canada, and Japan to name a few (Costco a, 2014).

Porter’s five forces model analysis

An analysis of the external environment Costco is operating in is performed using the Porter’s five forces model (Porter, 1998).
Bargaining power of buyers or customers is weak. Costco, especially in Northern America has a wider presence. There are numerous consumers buying products in relatively small quantities (Costco b, 2014). There is no one single ...

Introduction

Coca-Cola Code of Conduct
This is the leading global nonalcoholic beverage company and also one of the world’s mostly recognizable brands. The company hosts over 16 billion dollars brands with; Coca-Cola, Diet Coke, Sprite, and Fanta being some the five top soft drinks globally. The company also has other brands such as Vitaminwater, Powerade and also Minute Miad. It also licenses or owns and markets over 500 beverage brands such as waters, energy drinks, and sports drinks, ready to drink teas and coffees, and also juice drinks. The company has one of the world’s largest beverage ...

Introduction

Pepsi Co. is a leading producer of food and beverage products. The American based company was founded in 1965 and has grown over time to have a total of 22 brands with annual revenue of 1 billion as per the 2013 financial reports. Company products are sold to over 20 counties across the globe. Major brands for Pepsi Co. is called Pepsi cola which encompasses the brands such as Pepsi, Mountain Dew, IZZE, Sierra Mist, Propel, Mug, Aquafina, and Necked Juice, Gatorade sports drink among other brands. Pepsi Co. also owns other companies such as Frito-Lay, which is a world-leading producer of ...

Introduction

General Motor Company got created on 16th September 1908 in flint, Michigan. It was formed as a holding company of the McLaughlin car company in Canada Limited and the Buick initially led by William C. Durant. In the earlier 19s, there were the fewer vehicles than 8000 and were horse driven/drawn. These cars got manufactured by the Durant Company. General Motors co-founder Charles Stewart Mott Carriage Company changed its name to Buick before General Motors creation. The Cadillac, Elmore, and Oakland brought into the company by Durant in 1909. Sadly In 1910 Durant lost control over the General Motors Company ...

Note: There are two parts to this exam, with multiple parts to each. Be sure to include all parts of both in one file. Please don’t send me separate files. Please do label the file correctly.
Part 1: Headlines. There are no strategy guidelines for this section, although you may find it useful to write yourself a simple strategy and/or select a specific brand as a guide. Based on the reading and class discussions write headlines to meet the following criteria: (15pts)
- A branded breakfast cereal using metaphor
(Kellogg) Start a day with a bang by having cereals.

(Allstate) ...

Commercials are forms of advertising that offer visual or audio effects or both to their target audiences. Thus, they can be the most efficient form of advertisement in terms of hooking people’s attention and creating lasting impressions if done creatively. Commercials run either on televisions or radios. Televisions give both audio and visual effects, making it more efficient in creating lasting impressions than radios. However, radios have a wider reach and can be useful in building a massive following. Whether one is using a radio or television, the factors critical to the success of any commercial include a catchy phrase or jingle, ...

Has sex and sexuality inspired advertisers for marketing products and increasing sales by targeting consumers through sex appeal?

Introduction
Sex has been used in advertising since time in memory. Early forms of sex advertisements included the use of female wood carving usually half clothed with the upper part of the body barely covered. In early cases, most of the ads with sexual content only included female models, but with time and as the society became more gender sensitive the use of male models is also incorporated into advertising. The level of sex content in an advertisement ranges from simple cosmetics to enhance the beauty, to pin up girls or masculine males to complete nudity depending on ...

HR competences for the 21st Century

Competencies are the requirements that an employee should meet so as to be relevant in the job market. Different employees possess different competencies within their area of operations. The wake of the 21st century has witnessed a change in the competencies that an employee needs to have so as to remain relevant in the job market.
Employees who can appreciate the technology can give a company an upper hand to develop in the 21st century. 21st century has witnessed an era called an information era where only those who have information are regarded (Andrica, 1995). Computer knowledge is a competence that ...

Perceptual Map of Milo in UK (Created by Author)

The reasons behind the perceived failure of Milo in the UK market are primarily pricing strategies combined with low market visibility. Since its entry into the UK market, Nestlé’s Milo had been able to maintain leadership position for some time. However, the marketing strategies adopted by its main competitors such as Ovaltine and Asda Instant Malt Drink focused on presence of the brand in departmental and supermarket stores, along with promotions and advertisement. Milo, on the other hand focused on strong promotion and advertisement on television and print medium, but lost out on establishing shelf presence within supermarkets and ...

Module Two

Susan Fournier, in her paper published in 1998 in the background readings, she claims that there are relationships between customers with their brands.
1) Explain what Fournier means by "having a relationship" with a brand.
2) Using two brands chosen from the categories below, explain whether or not you believe that customers have relationships with these brands.
- Honda
- Popeye’s Louisiana Kitchen
3) Expand your thinking and explain whether, based on Fournier's paper, your experience and your knowledge of other people, customers have relationships with all brands.
- Susan Fournier explanation to Brand ...

Introduction

The tag dangerous good from China is a term used to refer to the inferior and counterfeit goods that have become dominant in world trade. The issue of counterfeit good has become a global crisis in the recent years. Based on the Counterfeiting Intelligence Bureau (CIB) study, it is realized that, counterfeit products account for up to 7% of World trade. Even though, the percentages cannot be substantiated due to the secretive nature of this market, the figures are expected to rise by 2015 worldwide. Despite the war against counterfeiting, the pirated products could rise to USD 200 billion in the ...

Abstract

Walmart is a chain of discount department stores located in the United States; there are locations in other countries, also. A public corporation, Walmart also owns a chain of warehouse stores operating under the name s “Sam’s”. Forbes Global 2000 named Walmart as the world’s largest public corporation based on revenue (Managementparadise.com 2014). Analysts feel the success of the company is due largely to the successful branding and customer relations techniques Walmart employs.

Walmart: An American Success Story.

Walmart serves customers in the United States and 15 other countries with 8500 stores (Managementparadise.com 2014). Analysts ponder the reasons for this success and the recurring ...

Polly Persuader

Persuasive Speech
General Purpose: To persuade
Specific Purpose: To persuade or reinforce the ideology that Smirnoff is the best alcoholic drink that has ever been manufactured and persuade people to start buying Smirnoff.
Thematic Statement: There are people that believe that Smirnoff is not the best alcoholic drink that has ever been made. Smirnoff is a brand of Vodka that is produced by a British company named Diageo. It has many varieties and has great taste too. Some of the products that are produced under Smirnoff include Vodka, Malt beverages, and flavored Vodka. These have been time and ...

Brand is what makes a consumer identify and differentiate a certain product or services in the market. Hence, branding helps a business stand out in the market. Therefore, it’s essential for business owners to strive to create a brand that has value to the consumers. This value should be able to address consumer’s needs and prospects in life. The consumers have pride of being associated with product and services the company offers due to the brand the company has created. The result of this will be reflected on the company’s sales and revenues generated.
David Harding., & John Quelch. (2014). ...

Advertisements in the world of business and other contemporary circumstances often have an element an element of persuasive language. In most cases, the development of the advertisements engages playing around with words and the employment of certain literary techniques. People who read or watch advertisements are within the target market or audience of who may be possible buyers of the products sold by the organization (Felton 1). On the other hand, advertisements do not aim at convincing people to buy commodities only; they are usable in passing important messages to a particular audience. In a bid to achieve this objective, the ...

Introduction:

The paper will look into the competitive aspects that Nescafe is faced with in the Gulf Region. The analysis would entail a brief account of the overall marketing strategy of the competitors of Nescafe.
The GCC is a key sector for coffee industry and in a research report, UAE alone stands to grow 80% in the coffee sector (Hotelier, 2011).

Main competitors in the GCC (Gulf Cooperation Council) region:

The main competitors of Nescafe in the Gulf region are as follows:
- Lavazza
- Davidoff Coffee
- Starbucks

Marketing strategy of Nescafe Competitors:

The product strategy of Lavazza Coffee is based on providing constant innovation and hence with a key focus on GCC ...

Customizing a Harley-Davidson Sportster vs. an Import Look-a-like

Harley Davidson vs. Imported Look-alike
Harley-Davidson Sportster is one of the most classic models of motorbikes that are currently available. The Sportster was released in the market shortly after the Second World War and still one of the toughest bikes in terms of quality and durability. There are many imported motor bike brands that were able to reach the similar popularity of Harley-Davidson Sportster and even developed their own technology, which is similar to the Harley-Davidson’s creation. These imported brands may have been able to create a Sportster “look-alike”, but in terms of total performance, the Harley-Davidson’s ...

____________ (Name)

Paper Due Date

The documentary “Ram ke Naam” (1991) by Anand Patwardhan attempts to capture the complex emotional conundrum among the various sections of India, finally culminating into one of the worst communal riots witnessed in the history of the Indian sub-continent. The Babri masjid demolition episode, as depicted in the documentary was the eventual result of narrow and obscure interpretation given to the very idea of nationalism and secularism by various states, regional and political players. The role played the judiciary, the extremist Hindu organizations like Bajarang Dal and Vishwa Hindu Parishad, the central political party, namely the Bhartiya ...