Branding College Essays Samples For Students

Many energy companies begin from a humble background of marketing their products without any plan for further development. However, to reach a certain point in growth, they must embrace branding proactively. Overlooking this important step towards marketing would result in stagnation in growth. Ovo Energy is an energy supplying company through buying and selling electricity and gas to domestic properties (Bessant and Tidd 429). Creating the right image of the Ovo Energy through branding will be so fundamental in generating a market in Cairo. Branding must, therefore, satisfy the following characteristics: innovative, customer loyalty, quality products, and good design ...

Branding is one of the most crucial aspects of marketing. The reason that branding is so important is that it is essentially a medium for your target consumer to make a perception of your company message. By having effective branding, one is able to ensure that they will have a successful bottom line, assuming that their product is produced effectively. That being said, branding is an imperative structure to both influence and keep one’s target consumer. One company that does an exceptional job with branding is the coffee machine company called Nespresso. The reason that Nespresso is so ...

Jeong Da Yeon

BS 3180
Executive Summary
Amatara Resort and Wellness is among the best class destination spar in Thailand. This five-star hotel is located at Cape Panwa and known to offer an enjoyable moment to its customers. One can get a clear view of Phuket while at this place thus adding to its greatness. Additionally, the guests can enjoy the tranquil breezes of the blue sea of Andaman and a broader view of the sky. Being the only unique resort in Phuket, it offers wonderful programs including spacious well-furnished rooms, a variety of meals especially the organic ones to keep one’ ...

Introduction

In context of fierce competition in front of even the well-known and developed enterprises need to fulfill rather complicated task of maintaining their positions and efficiency on the market. Typically, branding is considered to be effective management technique. Despite the fact it has been already implemented within the Nike Company, the management system faces new challenges of business environment. Therefore this technique should be implemented in new more efficient form in order to meet the demand of customers. This research aims to resolve the problem of brand management implementation on the basis of new principles of development and sustainable ...

Logos, trademarks, and symbols fill the world stage and marketplace with a ubiquitous regularity in our digitalized age of modernity. The task herein attempts to create a convincingly realistic, and smart, email to a friend to help build their brand. The background highlights Starbucks – as the rubric for a mini-case, and thus exemplary of a great world-class model. The assumption is the advice is rendered from the perspective of a branding expert.

Hi Bob,

It is so exciting you’re going to move forward with starting your company! It’s my pleasure, as your dear friend to give you a few ...

Question 3: Creaholic

Introduction
Creaholic is a company of innovation and high technology products that was founded by Elmar Mock in 1986. The company serves its clients with the help of the team of highly knowledgeable and skilled, technical and creative-minded individuals. The company usually works on the clients’ project to provide them with the innovative solutions to improve their products; however, it also started working on its own projects (Creaholic, n.d.). Being an innovative and high technology product development company, it is very important to market and advertise the company to increase its brand awareness so that the company can attract ...

Branding platform

Apple Inc. is a multi-technological company with the aim of defining the brand identity by deploying appropriate and significant branding platform. The vision and mission statements of any brand define the branding platform deployed by the brand. Apple Inc. is the brand that promises to provide savvy and hi-tech products, which no other brand can provide. Apple Inc. believes in the mantra that brand creates customers. Therefore, the branding platform is clearly and carefully chosen by the management of Apple Inc. Simply being cool is not enough as the core objective of Apple’s branding strategy. It is about ...

One of the largest issues that a company faces is when their brand grows stagnant. This has happened to many well established brands all over the world and it is up to the marketing team in order to ascertain what would prospectively be the best option to consider when looking into how to redevelop the brand. Some factors that can cause the brand to grow stagnant are: lack of attention to the global sustainability initiative, branding that is old and dated, and competition that is using a fresh strategy that highlights that corresponding brand in a negative light. A ...

Company’s Branding, Pricing, Segmentation and Distribution Strategy

Company’s Description
The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing ...

The Travelers’ Application is a New-York based online platform designed to give guidance to people who are planning to holiday internationally. This application provides information like weather, potential tourist sites, accommodation information, and directions to and from places of interest. The application is designed to give the traveler insight into what conditions are like in an international location. This application will be extremely useful for people traveling alone and with family. The purpose of this discussion, then, will be to outline a marketing plan for the application, including positioning statement, marketing framework, branding strategy, and marketing strategy.

Positioning Statement

The Travelers’ ...

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Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve.
This is really important if the company has to fight and grow in a competitive market place. ...

Executive Summary

Amatara Resort and Wellness is Thailand's premium destination spa. It provides guests with everlasting moments and a great experience. This resort is located at the majestic Cape Panwa, which offers the best coastal view in Phuket. Guests can surround themselves with the calming tranquility of Andaman's blue seas and endless skies with an 180-degree sea view that is available only at Amatara. As the first and only luxury destination spa in Phuket, Amatara offers all-inclusive programs which include spacious, beautiful lodging, organic, wholefood tailored to your health goals, and personalized wellness treatments and activities .
The Amatara Resort and Wellness ...

Zipcar is one of the most revolutionary business ideas that has come along in a long time. Zipcar, along with Uber, have been instrumental in leading the consumer’s choice to not pay for expensive parking and car transportation options in big cities, (Zipcar Case Study: An Overview, 2016). Zipcar’s target is the consumer who perhaps is not a long term resident in the city they are residing that does not want to invest in the responsibility of owning a car and all of the expenses that come with owning a car, (Zipcar Case Study: An Overview, 2016). ...

Marketing

Introduction
Among the products and services that consumers encounter on a regular basis are the ones found in McDonalds fast food restaurant. It is not mostly the favorite restaurant, but the fact that experiencing its products and service at least more than one time leaves a question of why the brand is so widely recognized and its positioning strategy creates an influence on a person’s purchasing decision. The short discussion will identify the company’s branding and positioning strategy, that influence people from continuously patronize the brand despite the negative perception of McDonald’s food on health.

McDonalds Branding Strategy

The ...

1. Overview of your organization and the industry in which it operates
a. Include your strategic goals, vision, and mission and any brand values or ‘slogans’ that the organization uses internally/ externally
The name of the company is Nutritious Food Company, operating in the foods and beverages industry. The company was established in the year 2005 and comprises of six branches located in six major towns of the State of American Arab Emirate. The objective of the company is to provide food and catering services, offering both traditional and modern foods. The company also offers catering services for occasions ...

Sexuality and Politics in Music Marketing

Paper Due Date
Introduction
The music industry is a complex and multifaceted structure of relationships, views, perceptions, tastes, and opinions, which creates the audience and artists. While each of the artists aims at bringing individuality and its unique style to surprise, attract and retain his listeners, there are numerous concepts and elements of our social environment, which build on collective interest and create debate. Understanding of the differences between the worldviews on such critical social elements, as political environment, sexuality, religion, allows companies use this knowledge as marketing instruments of modern businesses. To narrow down the discussion, this document ...

Starbucks is one of the most world renowned coffee shop brands in the entire world. The chain has operations from Guam to Saudi Arabia, with a huge supply chain network of coffee growers from around the world providing the beans necessary to continue production on such a large scale. Its first store was opened in Pike’s Place market, which is one of the largest fish markets in the US. Company sales rapidly expanded, and the owners of the Starbucks Corporation were able to go on and make a substantial profit through efficient organization and competitive pricing; most importantly, ...

The objective of this paper is to answer to specific questions related to marketing management.

Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments?
Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity.
There are four main ways that a company can use ...

When everybody in the market zigs, zag!

When everybody in the market zig, zag. This is the central argument of Marty Neumeier as he tries to address the marketing strategies that are applied in most of the market. According to Neumeier, businesses are speeding up; they keep on popping day in day out. The market trends are changing from the cheap, good and fast products to free, perfect, now products. With such developments in the market, the products cluster the market making it even difficult for the clients to choose from the variety provided. People tend to follow the same suit in the market where the ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company.
The business ...

Abstract

A Company website has to have a strong conveyance of message so as to elicit interest from possible clients. This paper seeks to explain the impact of visuals in building a better face image of an organization on an online platform. In doing so, it would be beneficial to talk about the different types of visual design such as graphics, and images. The importance of each visual design is significant enough in delivering concise information and a mental picture and therefore serves the end purpose effectively. However, caution is taken to ensure that the visual information is appropriate to ...

Executive summary 3

Company Description 3
Strategic Focus and Plan
The Service and its Value Proposition 4
Marketing Goals 4
Marketing Situation
Strengths and Weaknesses 5
Opportunities and Threats 6
Market Strategy
Overall Marketing Strategy 7
Market Needs 7
Target Markets 8
Marketing Mix (4 Ps)
Product 8
Price 8
Promotion 9
Place 9
Conclusion and Recommendations 10
References 11
Appendix 1 13
Executive summary
The following report discusses market strategies and marketing mix, developed by Ryanair, Ltd. The company at hand operates a broad network of low-fare airline routes that connect 186 airports in Europe, as well as Africa (Morocco). The ...

Introduction

The city of Belfast has its fair share of world history that spans thousands of years (Phoenix 2001). Additionally, the bursting apprentice on ship building and heritage pride have placed it at the top of favorite tourists’ destination around the globe. Belfast is a true definition of old and new with a deep history and vast thirst to replicate an ultra-modern way of life for its residents and endless streams of visitors. As such, his paper will analyze its past events, facts, and figures surrounding Belfast. Additionally, it will outline strategies that will be adopted to turn around the ...

McDonalds Strategic Plan

THE COMPANY
Vision statement
Mission statement
Company objectives
INDUSTRY ANALYSIS
Market size and characteristics
Competition: Major firms and market share
Key risk and success factors
SWOTT ANALYSIS/INTERNAL AND EXTERNAL ENVIRONMENT
Strengths
Weaknesses
Opportunities
Threats
Trends
APPENDICES
Perceptual map
STRATEGIC PLAN
THE COMPANY
1.1 Vision Statement
Our company’s vision in the next 3 to 5 years is to be the most valuable company to customers and shareholders in every part of the world. The vision states the company’s aim to be the first choice for customers in every corner of the world. This implies gaining dominance in each ...

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Marketing Mission: The mission of the company is to create a separate niche market in the travel kit category by launching new variants of kits with exciting combinations of high-end products. The products will be highly valued by the target customers and will have a novelty value at the right price. The company aims to target customers through various channels. Primarily targeting travelers who are high end, the company will use distinct strategies to reach the customers and promote the ...

INTRODUCTION

Children have long been a target of consumerism and marketing. Their young, immature minds are taken as the ideal grounds for expanding businesses and victimizing them into becoming the future consumers and materialists of the country. However, it is true that marketing to children is a gigantic social problem which also encompasses ethical and moral standards of individuals as well as of the growing children. There are many factors which promote child consumerism and there are several repercussions of this action. Children are individuals who need to be kept away from these environmental pressures and be allowed to grow ...

Assignment #5: Product Management, Branding and Pricing Strategies

Colgate-Palmolive as a whole seems to be excelling in terms of profitability and performance, within the global market. According to the Colgate-Palmolive 2015 Annual Report, their worldwide net sales were over 16 million in the last year alone. The company has become increasingly popular for its longtime production of high quality oral products and home care items. However, there are plans to expand the company’s operation into newer, more relevant products. Following this, Colgate has chosen to introduce a new product segment under pet nutrition. The Colgate brand is mother to world-renowned brands such as Ajax and Softsoap. ...

CONTENTS
Background..3

Environment Scan4

Internal Operation Environment7
Strategies & Justification8
Organizational Change: Reflections..10

Conclusion.11

Airbnb: A Strategic Analysis
BACKGROUND
The hospitality business is changing. In contrast to a conventional model of corporate-controlled business model offering a broad range of hospitality services to consumers largely defined within limited geographical spreads, peer-to-peer hospitality enterprises are disrupting hospitality business into an innovative model. The peer-to-peer model cuts across different hospitality services but, for current purposes, main focus remains on accommodation services. Of all short-stay, peer-to-peer companies, Airbnb is probably most prominent and, for that matter, most controversial. Founded based on limited property offerings in specific areas ...

Business Development Strategy in Sports and Entertainment

Marketing strategies need a rigorous and completely regulated implementation while trying to remove the risks and using financial assets which may not be obviously mentioned as investments. Market strategies mainly serve the need of the genuineness of brand as well as the product.
Sponsoring sports and games events as part of marketing strategies can only be planned very provisionally for achieving the purposes of marketing strategy. (Jacobs, J., Jain, P., & Surana, K.)
The proposed marketing plan is for our college soccer team which will play in 4 major tournaments during this season. The team has got good fan following ...

BUSINESS TO BUSINESS MARKET

Deloitte is an international company that offers professional services to the firms and companies around the world. It is a private company, founded in 1845 in the UK. Regarding revenue and the number of professionals, it is the second largest professional service providing company in the world, headquartered in the United States in the city of New York. The major professional services of the company include the following (Deloitte, 2015a):

Audit & Risk Advisory

Consulting
Financial Advisory
Tax
Enterprise Risk
It is currently working with around 225,500 professionals in its global network of 150 countries. The company has successfully generated the ...

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1. Rather than use focus groups to test its branding and messaging, New Belgium
used insiders in the bike community and brewery friends who had a personal
history and knowledge of the brand. Evaluate this decision. Should New Belgium
have used the more traditional approach to ensure the widest possible input to its
marketing strategy? Absolutely yes. The brand is relatively new as compared to others in the market. The share of the craft segment is just around 4%. NBB needed to establish the brand quickly in ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999).
Coca-Cola chose early on, it ...

Brand Positioning-Nike Inc.

Introduction
A company’s brand positioning depicts a lot of its success or failure. According to Sengupta, (2005) brand positioning refers to a marketing strategy that is aimed to make a brand occupy a specific position in the minds of its customers about its competitors. Most companies apply this strategy by emphasizing on its distinguishing features or create a suitable image, especially through advertising. Similarly, Clifton, Simmons & Ahmad (2003) argues that it is target consumer’s main reason to purchase your products in preference to others. Almost all successful companies have made themselves distinct from their competitors; the Nike ...

It has often been said, documented and proven, that those companies who achieve comprehensive, cohesive, integrated marketing strategies, all focused on the same goal and with a concise result to account for. In addition, those companies that dominate emerging technologies, maximize today’s supercomputing, algorithmic communication infrastructures, and low cost infrastructures, are the companies that most often will achieve successes in their market segmentation, product branding, positioning, pricing, cost-effectiveness, and the growth and profitability corporate goals, always so sought after by both multi-national conglomerates, as well as, small to medium size organizations (Garg, 1999).
Coca-Cola chose early on, it ...

1. What I found most interesting and useful in the article "Public Relations (PR): traditional media confronts social media" produced by Dan Schawbel is the relationship of types of communication and relevant methods. According to Schawbel (2007), "we must first look at what we are communicating and match it with the proper method" (qtd. in Personalbrandingblog.com). Considering that social media and traditional media press releases play a vital role in PR industry, this information will definitely help me improve my skills and competences as a PR practitioner, as it contributed to deeper understanding of differentiation between traditional and ...

Introduction

Business communication is the sharing of information within organizations and with the stakeholders. It is aimed at promoting the business interests of an organization and enhances the reputation of the company through a continuous engagement with the customers, shareholders, distributors, the suppliers and the entire group of the stakeholders. The use of visual materials for communication is crucial as it communicates important messages about an organization with the utilization of the minimum amount of words. Usually, the visuals used by media are eye catching and deliver the business message instantly unlike the written messages which could be time-consuming. Even ...

Fashion and food

1. Executive summary
The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

One of the most popular means of communication and spreading information around the globe is by means of social media. Twitter, Facebook, Instagram, Snapchat and many other social media applications have overtaken the means by which people have communicated in the past such as the television, radio, and telephonic conversations. Not that these are not used to the present day, but they have been replaced by the kind of trending communication present only on social media applications. People tend to communicate in short, terse phrases, selective jargon and use different methods to convey a message, which then trends on ...

A brand diversification is a critical task to conduct and execute successfully, particularly for established brands that have a tendency to loose lucrative market share immediately due to wrong decision and evaluation. According to Somma (2014), the diversified streams are introduced to the businesses with integrated risks and dangers that demand early detection. Hence, diversifying into a new venture or plan would require a close analysis and alignment between the essentials.
As a brand manager of a reputed entity, I would initiate my diversification strategy with a solid objective. According to Linton (2012), objectives are necessary before diversifying a ...

Introduction

Objective of the Discussion
One of the most renowned marketing gurus Phillip Kotler argues that innovation is the most critical aspect of a successful business nowadays (Burk & Lemley, 2009). Practically all known markets are oversaturated with offers, and the only way to succeed is by inventing new products and services or by changing the business and the marketing methods. Realizing that applying traditional cost-cutting methods of reducing overheads and attracting the new customers is no longer effective, the business community becomes focused on considering innovative approaches as the only effective method of keeping afloat and expanding the market shares ( ...

Innovation

Executive summary
Business organizations have implemented and embraced different organizational strategies that have contributed positively to the performance, and general business productivity. Product innovation strategy has been one of the strategies used to improve product performance and increase sales within an organization. Innovation models are important features of a successful organization. Advanced technology has led to the use of improved business strategies in increasing productivity and performance. Business organizations have embraced different changes in the social and technological aspect to provide products and services suitable for customers. Multiple innovation models may be incorporated into the business strategy to provide ...

American football is an important sport that has a huge audience in the United States. Selling a brand using the game is a good marketing strategy for any business. The American football helmet is an asset that is related to the game and the people are likely to be excited about purchasing the product from the market. The image created from the product should be related to the quality of the game. The terms used to sell the product will help in demonstrating the product’s relevance to the market and the target customers. The customers will develop a ...

Brand Identity Discussion

In this rapidly advancing era, branding has move beyond identification of the products, and approached the management of brand meaning via expanded system of brand identity. The name of the business is representation of its identity, so it is necessary for a business to select its name in a wise manner. With the help of brand identity, products are differentiated. Differentiation is, however, important as it prevents the product from reduction to a commodity with the fierce price competition that is prevailing in the market. Superior image of the product is created with the help of brand identity. Mass ...

Introduction

Despite the fact that Apple Inc. and the Geek Squad are both engaged in the business of technology, they distinctly provide and offer different services to the market. Simply put, Apple Inc. basically provides the hardware while the Geek Squad provides the technical support to the end-users in order to operate such hardware. Regardless of their operational differences, it can be observed in the two case studies that both organizations have become successful in their endeavors through an understanding of the five environmental forces which impact their respective companies. These include social, economic, technological, competitive, and regulatory forces which ...

Introduction

In simple terms, imperfect competition can be referred to as a type of market structure that does not operate in conformity with the laid rules of perfect competition. In imperfect competition, there are so many barriers that prevent fair competition among the market players and also the accessibility to goods by users is limited and not all transparent. Limitations and barriers to such a market may include: prices being influenced by one or a few suppliers, barriers to the entry and exit of a market are quite significant and information about products and their pricing is very limited. Examples ...

Product and Price

Samsung Electronics Corporation Limited (SECL) is a huge company. Most of its products include smartphones, feature phones (at least formerly), lithium ion batteries, memory chips, hard drive devices, printers, tablet computers, televisions, refrigerators, and other consumer electronics and home appliance products. Because of the sheer size of the company and the extent of its operations, it would be easier to describe its products and pricing strategies using the four major industries where it operates in. Those industries would be the consumer electronics, telecommunications equipment, semiconductors, and home appliances industry.
Samsung, across all the industries where it is a participant, ...

Introduction

Dhamani Jewels, a Dubai-based wholesaler of gemstones and retailer of fine jewelry, wants to globalize its luxury jewelry brand Dhamani 1969. Dhamani 1969 is aimed to compete with established fine jewelry lines like Graff, Cartier, DeBeers and Bulgari. Established in 2014, the brand is envisioned as the flagship for the company which has been in operation since 1969. However, the brand is entering a highly competitive luxury jewelry market. Also luxury jewelry brands sell as much on their craftsmanship as on their emotional connection to the buyer. Brand value is paramount and the challenge for the Dhamani 1969 brand ...

Toyota is an automobile company which is recognized for its market appeal, innovation and quality. The company has been in the motor industry for a long time and has continued to perfect its production process over the years. Despite the stiff competition in the automobile industry, Toyota has managed to stay ahead of the competition by delivering quality to the consumer, but there are still numerous opportunities in the industry that the company can exploit to increase its market share further.

Brand History and Background

Toyota motor company became established in 1937 .Toyota first started out as a division of the Toyota Loom ...

A Favorite Brand

Nowadays people, including me, live in the consumerist society. Therefore there are a large number of brands that may be regarded as my favorite brands. One of them is Altoids. This brand of breath mints has a very strong image that encourages consumers to eat Altoids in order to become confident and creative. Undoubtedly, there are many competitors that offer similar products, but Altoids was the most successful in creating a well-recognized image. This is one of the reasons why I admire Altoids’ marketing despite the fact that the product is very simple and there may be much cheaper ...

Introduction

Marketing communication is the integral part of the brand strategy of an organization and can enable the firm to acquire competitive positions. This case describes how to competitive hospitals Brianwood and Crestview operating in the same locality compete against each other. Crestview has made a smart marketing communication move by acquiring two billboards near Brianwood.
The pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Brianwood Medical Center
Crestview Hospital will gain a lot of publicity by placing its new billboard directly adjacent to Brianwood Medical Center as it ...

Competition is the modern slogan in business. Companies are striving to establish themselves as brands to reckon with in their specified fields. Company branding is characterized advertisements on radio, televisions, magazines and newspapers as well as a company’s annual report. Media, known for its wide coverage, is preferred by most companies in an effort to reach consumers from all walks of life in order to increase the customer base hence company’s profits. Besides advertisements, companies may also tell their stories as well as intended strategies to consumers through interviews with renowned media houses. Therefore, concepts relating to ...

In the year of 1955, families around the world became at risk of losing decades of having dinner at the table, together. Yet, at the time, it seemed like a reasonable solution to haphazardly putting a meal together for a family who, at times, would not eat it. The phenomenon of the fast food industry has released many parents from the scrutiny of meal-planning every day of the week. The commercial marketing towards children made their products irresistible, seemingly affordable, easy, and enjoyable. McDonald’s took the world by force, making hamburgers and French fries the answer to busy ...

Project Task 1

Company Overview
Apple Inc. is a multinational company that designs, manufactures, and markets one of the best consumer electronic items and software. It is headquartered in Cupertino, California and is best known for its products like Mac, iPhone, iPod, and iPad. Apple Inc. also provides online services to its customers, which includes iCloud, iTune Store, and App Store. OS X and iOS are the two operating systems of this company. Steve Jobs, Steve Wozniak, and Ronald Wayne founded the company in 1976 and incorporated it a year afterward under Apple Computer Inc. name. Later, the products of the company ...

Business

Five Forces Analysis of the U.S. Brewery Industry
The beer industry can be considered from Section 312 in accordance with the North American Industry Classification system, which indicates that the brewery or the beer industry comprises of manufacturing of tobacco product and beverage (Tremblay and Tremblay). In the brewery industry, there are three types of firms or establishments. First type includes the firms that are involved in manufacturing of non-alcoholic beverages, second type consists of firms that focus on manufacturing of alcoholic beverages via the process of fermentation, and third type includes the firms that are considering production of ...

This paper will compare two local restaurants in San Diego, California that specialize in the Mexican food industry that is native to Southern California due to the proximity to Mexico. The restaurants chosen will be El Indio and Old Town Mexican Café. The reason that these two restaurants have been chosen is that they are known as San Diego’s best restaurants for Mexican food that are publicized to many tourists visiting the area. Additionally, these restaurants have been chosen because strategically they were in the same position of turning a landmark restaurant into an establishment that was going ...

The role of incorporating safe and appropriate packaging designs has become an important aspect in developing a strong product brand. When creating a packaging design, successful product branding concept is one of the important considerations that manufacturers and producers need to understand. The design used for packaging as well as the structure can make the product add or loss value in the market. Before reaching the consumer, a product goes through a distribution chain; therefore, it is important to make a product easier to use while adding colorful designs that make it more attractive to the customers. Packaging designs ...

Identifying the requirements

For a logo to be effective it requires to be simple, easy to remember, it is not necessary that a logo be graphically related to the organization it is representing, it may not make sense at all visually as brand but if it is simple and people can easily remember it, then it becomes very useful and powerful tool for branding. As far as requirements for a brand go, it is self explanatory; a logo is a simple identification mark that people can use to identify a company that is its only function.
In Logo design there are no ...

The Name of class

Introduction 1
Manufacturing Process 2
Structural Components 2
Electrical Components 4
Functional Components 4
Sustainable Industrial Systems 5
Industrial Reusability 6
Service Reusability 6
Remanufacturing 6
Solutions and Interventions 6
Modifying the Structural Size and Weight of the Current Components 7
Creation of a recycling and collection center 7
Using high quality materials for all components 7
Reuse of activities 7
Sustainability in the individual components 7
Conclusion 8

References 8

Introduction
In any manufacturing activity, there has always been the need for the implementation of an efficient materials use. These was down traditionally through recycling. As at present, the need ...

The selected article for review is titled “Building a Brand with Soul: Inside SoulCycle’s Success” by Kathryn Scott that is published in The Intercollegiate Finance Journal on January 27, 2016.
SoulCycle is a successful business venture that was initiated by Julie Rice and Elizabeth Cutler in 2006. In particular, Julie Rice before opening SoulCycle had been working in the fitness industry and realized that there is a need for customized fitness centers that could engage customers more and let them enjoy the experience at reasonable prices. Unlike other companies in the market, SoulCycle does not charge a membership ...

Product Description

Nestle Toll House Cookie dough refers to raw baking dough used to bake cakes and cookies made of chocolate, milk, eggs and wheat ingredients among other flavors and additives. The cookie dough is composed of butter, sugar and semi-sweet chocolate chips which are mixed with the wheat flour and the eggs coming up with a sweet bite when baked in an oven. The product or the bite is an inventory of Ruth Graves Wakefield, who was the owner of Nestle Toll House, which is the baking brand that has provided American households with chocolate cookies and chips for more ...