Chipotle is a restaurant that specializes in the production of burritos and tacos, and its name emanates from Latin word that means smoked and dried jalapeno chilli pepper. The restaurant was founded in nineteen ninety-nine by Steve Ells and has since grown to a chain of restaurants globally especially in high-end markets in Europe and America. Its mission statement is Food with Integrity, which elucidates its efforts in using organic ingredients while preparing a more naturally raised meat than the competing restaurants.
Background research
Since its launch in the early 1990s, Chipotle restaurant has tremendously gained from its global position through its chain of ...