Abstract
The cable television and content industry has been moving towards an al la carte model for several years. With the introduction of streamed content through subscription services such as Netflix, Hulu, Apple TV, and Amazon Prime, cable television subscribers have been cancelling their monthly service in favor of lower cost pay per content options. Comcast Cable Company has failed to respond effectively to the change in consumer preferences. The company continues to offer bundled cable television, broadband Internet, and voice over IP (VOIP) packages. The higher costs of these packages has left many consumers upset over what they chalk ...