[Insert name]
[Insert university]
Abstract
Marketing for long has been considered a means to spread product awareness, but off-late it has become an essential part of consumer tapping. With the ever changing demographics the consumers are fragmented and a product or brand has to get into selective marketing to sell and establish a well-reputed brand. This rapid transformation has shattered the traditional practice of marketing, and given rise to various means which helps in productive consumer tapping. It has changed the entire process of product launch as well. Earlier the products were launched based on the perception that a consumer had no choice ...