Introduction
The requirements of the complex and dynamic environment in which companies operate has made it empirical to understand the strategic issues which face organizations today so that they can develop sustainability and long term success for themselves. It has become important for strategic managers to develop their organizational goals and strategies in such a manner that the company is able to create competitive advantages and position itself effectively within the industry that it is operating (Kotler, 2009).A number of strategic tools are present that can be used by companies today such as Porter’s Five Forces Model, Value Chain ...