Industry Wide Analysis
Health Product Industry:
With our analysis endowed on the description given for both the companies, the very first indication we can unearth is that Company B is more retail consumer centric and with many product lines involving prescription as well as non-prescription drugs, health and beauty products, etcetera, its objective will be focused on high end consumer marketing so as to inflate its revenue numbers and increase its market share. On the other hand, Company A is also a health care product manufacturer and marketer but with a complete different business mindset. Unlike Company B, it is focused on one ...