Environmental Scanning and Industry Analysis
The artic is melting and is anticipated by many to be ice-free by 2040. Because of its abundance of natural resources, many nations and corporations may begin jockeying for control over these resources and drawing the Artic into the global economy. There are a number of ways in which this can happen including: globalized frontier, adaptive frontier, fortress frontier, and equitable frontier.
Changing environments can have a significant effect on companies. Companies need to be able to adapt to survive and be competitive. Environmental uncertainty is “the degree of complexity plus the degree of change that exists in an organization’ ...