Since Catherine Horton is not happy about the way things are going in the Catherine’s Confectionaries, it is necessary to implement changes that could enhance company profitability and make the business more enjoyable for Catherine. It is also important to give the company a sense of direction and to make it easier for Catherine to control her business.
The first step in organizing business activity is defining its core strategy and focus. Catherine’s Confectionaries has been always developing spontaneously and engaged in activities without profound consideration of their compatibility with the firm’s strategy and focus. Although such ...