Convenience College Essays Samples For Students

Introduction

The objective of this paper is to answer the four questions raised in the case study on strategic positioning.
Question 1 (a): Using Porter’s generic strategies, explain how Sainsbury is positioned relative to its competitors.
Answer: In 1985, Michael Porter suggested three main strategic alternatives for firms (Hawks, 2016). These three strategies are cost leadership, differentiation and focus strategies. In the cost leadership and differentiation strategies, the target market is broader and industry level. The cost leadership strategies, as the name suggests, focuses on offering products and services at a lower cost than competitors. Differentiation strategy involves ...

INTRODUCTION

There are various means that the population of any country can take to become active participants in society. In the realm of democratic government, citizens’ participation at the polls is typically considered the cornerstone of democracy. Explain what democracy entails The United States is widely known to be lagging in the rate at which its citizens participate at the polls. In comparison to most other developed countries, only 53.6% of the voting-age population in the United States participated in the 2012 elections. Indicate the examples of the developed countries. This number is skewed from representing the number of registered, ...

Executive summary

Addressing problems and issues requires effective identification of the most relevant factors that shouldbe addressed. With that, a comprehensive analysis involving a study on key factors that would affect the occupation level of the Lyric apartment is crucial in designing strategies to ensure full occupation. Thus, this report provides a study of the factors that are relevant to the occupation issue and recommends strategies that effectively address the identified needs and preferences. In that respect, it is identified that the apartments’ proximity to the University makes it more attractive to the students who are mainly youthful and seeking convenience. ...

Introduction

In this error of digitization, e-books are slowly and steadily posing a stiff competition to traditional print books. E-books are loved more by the younger generation whereas the older generation identifies more with the traditional print books . Despite the advantages that come with reading e-books such as ease of portability as well as convenience, they also have some shortcomings that can be addressed through the reading of traditional print books. The essence, therefore, is to incorporate both traditional print and e-books into ones reading culture.

Claim

The traditional print books will not go away, but e-books help us improve the ...

The automobile is one the key inventions of modern life, or it is at least, it is one of the inventions that changed modern history. Prior to the invention of the automobile, personal land travel as well as commercial travel was limited to either places that one could walk to, ride a horse to, or was accessible by a railway line. However, after the invention of the automobile, society was freed to go almost anywhere that was accessible by land. This became even more so as the price of cars decreased and it became more easy for the average ...

Convenience, Shopping & Specialty product

The marketing of products and services are categorized according to the features and attributes that they have, and depending on their usage and the intended target market the products are labeled accordingly, most prominently in relation to the frequency of the product usage (Marketing-Insider, 2015).

Convenience Products

The first product under discussion is Convenience; these are produced in large numbers, in view of the fact that they are purchased frequently and consumed regularly. The purchasing decision by the consumers is more often ‘immediate’, the decision lacks any comparison, given that, the buying effort is minimal, in relation to checking out the ...

Mathematics

Introduction
Since 1980, over 150,000 Cambodian refugees have resettled in the United States. Many of these refugees had suffered from trauma during the four years of Khmer Rouge terror. The trauma suffered during conflict has been aggravated in the case of the refugees, as they had to assimilate themselves in a new culture in the USA, learning new a language, developing new community ties and engaging in new occupations. The researchers- Sack, Clarke and Seeley- wished to study the subsequent developmental impact of the early war stressors on the Khmer youth in their late childhood or early adolescence. ...

Introduction

The advent of the Internet has revolutionalized the way companies and individuals conduct business, and have necessitated the proliferation of processes involved in honoring transactions through diversified payment methods. Mobile wallet denotes mobile technology that functions like a real wallet by facilitating online payments and purchases (Amoroso et al., 2012). The ease and convenience of operating a digital wallet have made the platform to attract wide spread interest. This paper is devoted to the usage of mobile wallets, their advantages and possible problems. The number of users with smartphones grows from year to year. In this case, mobile wallets ...

It has become a very pertinent question whether to use credit card or pay by cash. On one side you have traditionalist who want to pay by cash. And on the other hand are people of new generation who prefer carrying credit. We will look at this issue objectively, and compare and contrast the pros and cons of both to reach a conclusion. The thought process will be to look at both of them from standpoint of convenience and long term financial situation of household.
People are using credit card more often these days for purchasing everyday items like groceries ...

Introduction

Ending ones obligation under contract may vary depending on whether the contract is being terminated for the government’s convenience or due to the contractor’s fault with government terminating when the need arise regardless of the faults committed by the contractor.
The government has contractual rights to terminate a contract for default when the purported contractor fails to perform within the specified time in contract, deliver supplies or make any progress concerning the contract The contracting officer in the best interest of the government terminate the contract governed by government regulations like federal acquisition regulation or code of ...

This paper highlights how Eby-Brown, a leading wholesale distributor to the convenience industry, adds value to their suppliers and retailers. Their value addition ranges from convenience, competitive pricing, best class service, convenience supplies and superb vendor relationships. This is explained as below.
Eby-Brown offers retailers the right product at the right place, at the right time and in good condition. Their perfect marketing mix ensures convenience supply which adds value to the product. Their product functions, appearance and packaging are well defined to the retailers. They offer best in class service to the retailers. Besides, Eby-Brown offers extensive marketing ...

This paper would like to research about the impact brought about by the advancement of communication technology, especially in surveillance technology, to an individual’s privacy and convenience. The rapid advancement in communication technology is one of the most salient feature of the modern society. Many people welcome this advancement as a positive development because of its positive impact to an individual’s convenience. Computers and smartphones, which utilizes the internet communication technology, have enabled individuals to work, shop and study online even in the comforts of their own home. E-commerce, for example, is becoming the new business trend ...

Business Strategy

Identity ways in which the business models of traditional grocers and Amazon are converging
Traditional grocers such as Wal-Mart and Kroger are venturing into online grocery business where Amazon has been operating. On its part, Amazon is planning to build brick-and-mortar convenience stores just like the traditional grocery businesses. All of them will be offering their customers fresh foods for sale with the option of purchasing shelf-stable goods for later delivery (Haddon and Nassauer, 1). The traditional grocers and Amazon are also planning to open sites that offer curbside pickup.

Curbside pick-up entails a shopper selecting the products they ...

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Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve.
This is really important if the company has to fight and grow in a competitive market place. ...

Define and discuss time and space utility

Products must be transported from the place where they are produced to the place where customers demand it to be delivered. The value-add that the product gains due to its transport is called space utility. The time utility is the length of time before or between the product deliveries, which consists of mostly storage and inventory time. When the organizations are able to deliver the goods at a time they are needed, then their time utility increases.

What is the Total Cost Analysis and how does is affect logistics?

Total cost analysis provides the methodology for integration of logistics, manufacturing, and procuring costs across the network. This is done to achieve ...

Claim

Is it permissible for organizations in the pharmaceutical industry to engage in aggressive product promotion using nonfactual fictional information to woe clients at the expense of their health?

Explanation of the claim

In the recent years, there has been stiff market and product competition in the pharmaceutical consumer goods; the increase in the number of the products in the market due to increased technological advancement which has made production easy. Easy availability and affordability of technology to manufacture pharmaceutical products in the 21st century has made it easy for new producers to enter the market which has increased the production of substitute pharmaceutical ...

Introduction

The taxation system is the largest contributor when it comes to government revenue. There are five basic principles when it comes to the idea of taxation. These principles are: 1) to raise revenue, 2) reprice certain goods and services (tobacco, alcohol, etc.) to meet social objective, 3) income and wealth redistribution, 4) raise representation within the democratic process, and 5) to reorganize the economy (Murphy, 2009, p. 211). It is a firm argument that all of these principles must be in place in order for the concept of taxation to work.

The meaning and importance of equity (fairness) in UK taxation

In 1776, Adam Smith introduced the principles of ...

1) Introduction

Morrisons is the UK’s fourth largest food retailer and own more than four hundred stores. The company deals mainly in food and grocery. Morrison constantly strives to develop a strategy based on market anticipation, is most profitable and is always customer-centric. The company makes sure to protect and serve its major objectives in the long run viz. ‘increasing efficiency’, ‘capturing growth’ and ‘driving topline’ (Strategy and Culture, 2013).

Of late, Morrisons, one of UK’s largest conglomerate has been facing difficult times. It is now facing very tough competition from competitors such as Tesco, Sainsbury and ...

The concept of creative destruction is one of those ideas that seems obvious, but only after you already understand it. It comes from Joseph Schumpeter’s groundbreaking book, Capitalism, Socialism and Democracy, first published in 1942. Schumpeter pointed out that capitalism is an “evolutionary process” that “not only never is but can never be stationary” (p. 82). Using biological terminology, he characterized capitalism as:
a process of industrial mutationthat incessantly revolutionizes the economic
structure from within, incessantly destroying the old one, incessantly creating
a new one. This process of Creative Destruction is the essential fact about
capitalism ( ...

Overview

Gucci is a New York headquartered organization that has maintained a top notch in regards to high quality luxurious commodities such as garments, belts and footwear. With diverse 21 trademarks, the organization has sustained effective performance across US. However, aspects of trademark infringement have been evidenced within the organization. The Gucci law case study is based on the organization being the plaintiff while Wang Huoqing is the defendant. Wang Huoqing sells counterfeit Gucci products evident from the court ruling in favor of the aggrieved. However, there are prevailing aspects within the case study that require evaluation. Issues on evidence coupled with ...

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E-Commerce: An Overview
Electronic Commerce or E-commerce in accordance with Javalgi and Ramsey (2001) is all about speed, connectivity, and communicating and trading of commodities, services and data. Remarkably, there is no fixed definition of E-Commerce. Barnes-Vieyra and Claycomb (2001:13) states that electronic commerce is the application of the internet for the communication of data amongst the organizations and their trading associates, workforce, and the clients with the nonexistence of geographical and time limitations.
Within that outline, Chang and Ling (2003:34–45) identified the two major segments of ...

Introduction

Hubbards Foods Ltd is a New Zealand company, which specializes in manufacturing breakfast cereals. The company sells cereals, using its Hubbards brand and several private labels. The company was founded in 1990s by Dick and Diana Hubbard. According to the data, posted at Hubbards official website (2013), it history dates back to one windy afternoon in New York, when Mr.Hubbard told Diana about his plan to start creating cereals, which will make New Zealand both proud and healthy. Nowadays Hubbards produces several successful ranges of cereals, which are muesli, light&right breakfasts, gluten free cereals, kids range, outward bound etc. Hubbards ...

This research paper reviews the concept of internet banking as a major constituent of modern day banking. The internet and integrated information systems based on vast computer networks have been adopted by businesses. Today, such vast networks make up the core of operations for most businesses. This research paper illustrates how internet banking has grown to become a major component in modern banking. The paper will further explain the advantages of internet banking to both the financial institution and the customer. Either, the research paper will review risks associated with internet banking as well as a case that subjected internet banking customers ...

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Marketing Mission: The mission of the company is to create a separate niche market in the travel kit category by launching new variants of kits with exciting combinations of high-end products. The products will be highly valued by the target customers and will have a novelty value at the right price. The company aims to target customers through various channels. Primarily targeting travelers who are high end, the company will use distinct strategies to reach the customers and promote the ...

Frank Lloyd Wright’s Home and Studio remain the finest specimen of the architect’s innovative approach to the design of buildings in general and spaces for living in particular. The house is located in Oak Park, Illinois in a historic neighborhood which was later adorned by a number of other Wright’s houses representative of his unique style.
While construction began in 1889 as soon as the architect married Catherine Tobin, the building was reconstructed and expanded for the next twenty years to arrive at the form one can see nowadays, restored by the Frank Lloyd Wright Trust. ...

Introduction

The modern world is increasingly facing the development and advancement of the social media, which has become an essential part of the contemporary society. Most of the common platforms of social media include gaming sites, video sites such as YouTube, blogs, and Web sites such as Twitter, Facebook, Myspace, Instagram, and LinkedIn among others. These channels have provided different and convenient ways of communication and hence changing and revaluing the ties that bind people together. These ties involve the emotional interconnection between different individuals in the society regardless the adverse or positive aspect of this interconnection. Through verbal and ...

Executive summary

For convenience of analysis, this paper has been organised under three parts. The first part of the paper discusses about the global payments industry in general. The global payments industry has been growing at a tremendous pace over the last decades and the development of internet technologies greatly contributed to the growth of this industry. The Porter’s five forces analysis of the global payments industry reflects that it maintains a favourable business environment for business houses. In the analysis, it appears that all the five forces of the industry are in favour of the Visa that enjoys massive ...

MANAGEMENT OF E-COMMERCE

Management of E-Commerce
Introduction
The improvement in technology all over the world has led to the adoption of E-Commerce in the businesses. According to Andam (2014), E-Commerce is the use of electronic systems and the internet to facilitate selling and buying of goods and services. Grandon (2004) is of the opinion that the Electronic Commerce started forty years ago but currently through the day to day innovations, many firms and individuals are entering the market through the internet. In the work of Demirel (2011) businesses incorporate the use of Electronic Commerce to offer its goods and services in a ...

Business Memo on Wireless Mobile Phone Charging

Abstract
This memo analyzes how to achieve a wireless charging system for mobile phones. The goal on wireless charging system is to achieve more convenience in the use of mobile phones. Previous literature concurs that it is possible to achieve a wireless mobile phone charging system. The system works with the electrical principle of mutual inductance to transfer current from the source to the mobile device.

As the use of mobile phones is becoming more popular, people are beginning to worry about the convenience of using such deviances. From the technological front, the use of mobile phones has been ...

Choose My Plate Project

I learned a great deal about excesses and deficiencies in my diet by tracking my nutritional intake for three days. Eating a healthy, balanced diet is challenging while meeting school and other life demands, but I was surprised to see the results of my nutritional analysis.
I routinely consumed fewer than the recommended 2,000 of calories daily recommended by My Pyramid, averaging 1,540 calories per day. I was just barely under the recommended percentage of calories from carbohydrates, with 44% of my calories from carbohydrates rather than the recommended 45-65%. My diet was also very low in ...

Question A

Anti-Virus
In terms of security and convenience, Anti-virus offers the following aspects; running a computer without an antivirus that is either not installed or activated tends to be convenient to the user. In this regard, it appears to the user that he need not have to part with extra charges that come along the process of installing antivirus software. However, this benefit that users objectively rely upon does not last forever. The convenience, in most cases, is short lived. This is because In the case of virus attack on a computer or a laptop, it is obvious that it will result ...

A convenience store is located around 1 kilometer from my residence, it has large enough space for a parking as well as it can accomodate around 40 customers at a point of time. The convenience store is definitely facing competition from departmental stores which are similar to a cash and carry. Departmental stores also provide various other facilities due to which the sales and popularity of a convenience store decreases. The store provides various products consisting of food and grocery. It also provides all the products which cater to basic necessity goods. The store is well organized and the stock is properly maintained. ...

Introduction

With the increasing technology changes, the nature of learning will be affected almost at the same pace as the changes occur in the world. It has been seen with the advent of the MOOCs rising, and more people rooting for this kind of learning given its convenience, low costs and the flexibility that comes along with it. As such, it would be important to note that this kind of learning will greatly affect the nature of professional training as people know it. It will, therefore, imply that the corporate training and development has to consider ways in which they ...

Evidence-based Practice

Evidence-Based practice (EBP) is a problem solving approach to the provision of healthcare to patients and families (Bennett, 2009). The history of EBP as a concept can be traced back to the 1970s and 1980s to the works of epidemiologists at McMaster University, Canada. EBP developed partially as a response to the scathing critic of the practice of medicine by Archibald Cochrane (Cohen, Stavri, and Hersch, 2003). Cochrane accused medical practice at the time of not being evidence-based. He argued that the treatments, tests, procedures, and interventions used at the time had no evidence on their effectiveness (Cohen, Stavri, and Hersch, 2003). ...

Sara chose Case B – Grover’s Corner Department of Transportation, which tasked Larry, a research and program evaluation specialist, to come up with an assessment of customer satisfaction regarding the improvement the department did in terms of individual stations.
Contrary to Sara’s answer (Simple Random Sample Design), I think that Larry used a non-probability sampling method with his use of a convenience sample and not a simple random sample design that utilizes a probability sample. This is because he made use of a readily available list of monthly pass users. In addition, by not going for the whole population of commuters, he left ...

7 Eleven’s strategy in Taiwan

Introduction

Across the globe, businesses are expanding to new regions and this brings about many challenges of suiting that business to the new market. 7-Eleven, a US based company in 1927 has successfully expanded to almost all the continents and has experienced massive growth in Asia. Since its introduction into Taiwan, the company has successfully established more than 4,700 stores and a huge customer base. The successful integration of a multinational company into a foreign region is pegged on the successful customization of goods and services, operations and management and even business model to the prevailing culture, ...

The production of electricity is a major focus of energy use, with the United States generating about 4 billion kilowatthours of electricity in 2012, according to the U.S. Energy Information Administration (EIA, 2013). Coal remains the most common source of energy for this process, while renewable energy sources, such as solar, are the type of energy source that is showing the highest growth rate (EIA, 2013). As the consumer demand for electricity keeps increasing, it makes sense to compare the various means of producing it to determine the advantages and disadvantages of using the different forms of energy available. One ...

Overview

A weekend drive to a grocery store makes an ideal activity for families to spend time sharing their product choices and insights about wise shopping. However, not all families and individuals alike share the same thought. There are some that doesn't have the time to spare for a quick trip to the grocery store because of the hectic schedule and busy lifestyle. The lack of time for grocery shopping is causing their household stock piles run out and food and basic household necessities to run dry. People flock to supermarkets to buy everything from fresh food, to toiletries, to canned goods ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction
Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6
Chapter 3 Financial Management Policy 14
Chapter 4 Investment Strategy 18
Chapter 5 Valuation of TESCO 22
Chapter 6 Conclusion 26
Abstract
The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

Business Problem

Abstract
In today’s business world, customer service is a crucial part of the business practices aimed at growing the company and increasing overall effectiveness in the supply chain. Customer satisfaction is an important factor when it comes to customer service and it relates to the customers being satisfied with the services they get in terms of availability of information, speedy responses, and overall convenience. Many companies today have not been active in providing efficient customer service. This is because they rely on traditional communication channels and strategies such as the use of e-mail services and landline phone communications. ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction
Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. The Hotel company and business were founded by Conrad Hilton in 1919 in Texas but has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue gained ...

Introduction

Technological advance has turned out to be an extremely affluent factor in lifestyle changes worldwide. Many technological inventions, innovations and devices are now an integral part of people’s lives, as their functionality contributes to greater convenience and comfort. Models and means of communication have been affected greatly by technologies, too: email, internet, social networking, and cellphones produce influence the way people communicate to the considerable extent. Cellphones have become a norm for modern social life with their convenience, accessibility and an immense array of opportunities available. Moreover, the cellphone culture affects not only adults but also children and ...

Brand Audit

Tandem Bank
Tandem is a digital banking start up company, led by Azimo Group. Founded by Ricky Knox and Matt Cooper, the organization successfully drawn its path to th challenging financial market environment in the United Kingdom. The Tandem Bank aims to offer breakthrough innovation into the banking sector, by comprising the market offer whih competes with the giants of the UK banking industry through the digitalized solutions and mobile-centered technology. The Tandem is a fighter from the initial stages of its existence, going after external financing and winning this challenge by attracting over £100 million in investment. In ...

Part 1

It has been decided by the team members that the product we will be choosing for Marketing Trade Show would be called ‘Envopan’ which is an environmentally friendly frying pan. This pan is way ahead of the traditional frying pan which requires a gas or electric stove for providing it the necessary amount of heating for cooking food. Envopan operates on a battery which means it is built on the mechanism of self-heating. The product idea is innovative and practical for campers and tourists. It will save their energy wasted in gathering sticks and fire them up to cook ...

Business Plan

Executive Summary 3
1.0 Introduction 4
2.0 Operations plan 5
2.1 Location and facilities 5
2.2 Business processes 6
2.3 Distribution and outsourcing 9
3.0 Organizational plan 10
3.1 Management 11
3.2 Mission 12
3.3 Purpose 13
3.4 Vision 13
3.5 Legal structure 13
3.6 Organizational chart 14
4.0 Marketing plan 16
4.1 Price 16
4.2 Product 17
4.3 Place 19
4.4 Promotion 20
5.0 Financial plan 21
6.0 Growth plan 22
7.0 Contingency and harvest strategy 23
8.0 Timeline to launch the plan 25
9.0 References 28
10.0 Appendices 29

Executive summary

Don’t we all enjoy the experience of ...

As an Employer, What are Your Legal Obligations Concerning Religion in the Workplace What Policies You Put in Your Employees Handbook?
Religious in the American work environment is among the most antagonistic and troublesome territories for representatives and managers to explore. In our inexorably differing and religiously pluralistic culture, the attempt will undoubtedly happen, and if The Equal Employment Opportunity Commission (EEOC) measurements are correct, it is occurring at a regular enlivening pace. EEOC religion-based charges of separation have expanded about 41% since 1997, and payouts have expanded around 174% (Religion-Based Charges FY 1997 - FY 2015). The risk ...

Management

We have been assigned the task to critique a retail plan for a store on several dimensions of strategic decision. The retail store chosen for this purpose is named as Corner Market. It is a grocery chain located in Mississippi precisely, Hattiesburg, MA. The retail store is more like a specialty store which offers quality items and saves trips to Walmart and other big stores. Although the products available at Corner Market are a bit towards the expensive scale but it is still worth the repeated visits. A critique of the retail plan of Corner Market is discussed based ...

Abstract

Andy’s Parties emerged as a successful startup for eight years from an unexpected uncovering of a robust and growing market for children’s birthday party. The business operates in a large market of working women with no time to arrange and manage their children’s birthday parties and who are willing and capable of paying the price for party services. While working mothers are getting more aware of their motherhood and marital obligations, their careers remained essential to their selfhood, making forcing them to choose both and balance the demands from either. The full service offer that Andy’ ...

Introduction

The UK's food and retail industry has grown tremendously over the past decade. As noted by Fernie, Sparks and McKinnon (2010), the UK's retail industry is very competitive, and the firms operating in it must formulate unique business strategies to remain relevant in the market. Similarly, the emergence of the global retail outlets such as Walmart in the UK has made the industry more competitive. To meet the current customer’s needs and outperform competitors, a firm must be very creative in its strategy formulation to ensure that it offers the best quality at affordable prices. Tesco PLC is ...

Information technology has brought a lot of changes to the global society. Specifically, communication between people has taken another direction as individuals utilize computing services to interact. It means that the interaction between people has also changed to be more intensive. In fact, the world’s society has been made smaller. It is now easier to interact easily with a friend no matter the distance between them at the time of interaction. Platforms such as the social media, applications such as WhatsApp have defined the way people live today. This essay is a mediated communication paper that analyzes the ...

International Business & Strategy: Individual Assignment 1, Netflix Case Study

In many ways, Malaysia reflects a good balance between the eastern market structure and the western market structure (Lupo et al. 2011). It has a complex economic structure, and the disparate parts of the Malaysian economy are important to understand when gauging success in this particular market. The macro-environmental factors that should be considered when looking at the Malaysian economy can be split into important categories, reflective of a PESTLE-style analysis: the political, economic, social, technological, legal, and environmental factors are all important when considering the potential future for Netflix in the Malaysian economy (Johnson, Scholes, and Whittington 2009).
...

Dept. Of Electrical & Computer Engineering Dept. Of Electrical & Computer Engineering

Abstract

Mobile phones have become part of our daily lives with continued technological advancement geared towards designing them to mimic computers (Suh, Lee, & Vu, 2014). This has created increased functionality in most of the mobile phones leading to increased power usage. The current mobile phones as well as the next generation mobile phones now require more energy in order to fully support their increased functionality for reasonable periods. Moreover, the research into long-life batteries seems to have reached its limits (Maeght et al, 2013). This therefore presents the need to ...

According to O'Brien & Marakas (2010), “smart retailers are going where it’s warm: the hot little hands of cell phone and laptop-toting customers who want to shop right now” (351), in order to beat the biting recession. Effectively, in order for companies to tap into the changing market, technology-backed initiatives geared at boosting these companies’ revenues have included mobile electronic commerce, text message coupons and social media shopfronts have been established. This passage speaks of both the changes in technology, and the changes in the consumer behavior, in the face of intensifying competition across numerous fronts. The change in ...

Introduction

English is the official language of 67 sovereign countries and 27 non-sovereign entities around the world. Additionally, there are several other countries where English is either used as a joint official language or the language of sub-units of the state. It is widely recorded that there are 196 nations (with South Sudan being the most recent). Statistically, it can be said that English is the official language of about 34% of the countries on the planet
Historically, most of the countries that have English as their official language were colonised by the British as part of the British Empire. ...

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OMNI Hotels and Resorts implement an online room service for their dining and other services. This hotel implemented digital dining menu full service, bundled with pictures of the menu and description of each meal, at the convenience of the guest’s location. Through this online system that the hotel employed, guests can now check on daily activities of the hotel, order room service for immediate delivery, request to have their luggage and bags reclaim from their rooms, request for valet to bring their car around as well as refresh their ...

Specific Purpose Statement: Explore the features that make iPhone more preferable than other phones.

Thesis Statement: iPhone has unique features that enhance its performance compared to other phones.
Introduction
I. Attention getter: Have you ever desired a phone that will transform your functionality? iPhone is the transformation that you require.
II. Credibility Statement: It is wise to evaluate the different features of iPhone that make it outstanding among the many mobile phones that are being developed.
III. Topic justification: The features of a phone determine the functionality of the phone. Features are the applications that make the phone run. Apple, the manufacturer of iPhones, has come up with unique applications for ...

Introduction 3

Report on marketing process 3
Definition of Macro and micro environment and the factors that affect IKEA 5
Macro environmental factors 5
Micro environmental factors 8
Application of segmentation, targeting and positioning at IKEA 10
Segmentation 10
Demographic segmentation approach 10
Behavioural segmentation approach 10
Targeting 11
Positioning 12
Conclusion 13

Reference list 14

Introduction
Marketing is an imperative aspect within the operational facet of an organisation. Thus as a tool for generating product or service awareness, it is significant that an organisation invests into proper marketing tools. Hence, from the analysis ...

Introduction

The education sector has had major changes and improvements over the years. These changes have impacted differently on the education process especially in higher education. Online learning is the latest trend in higher education. Online learning has come with many advantages and challenges to the students and teachers involved in this method of education. Research and analysis focusing on online education have shown the role that online courses have had on learners . The paper will examine why students are more inclined to choose online courses, the impacts of online education and learning on higher learning, the challenges that come ...