Coupons College Essays Samples For Students

A coupon can be defined as a negotiable certificate that is appended to a bond in order to represent the amount of interest that is due. In marketing, it can be defined as a document or ticket which can be exchanged for rebate or for any other financial discount during the purchase of a product. Normally, it’s the duty of the retailers or manufacturers of the packed consumer goods to issue coupons. There are different types of coupons such as discount coupons, first time customer coupons, free shipping, and free giveaways among others.
Just like other types of sales promotional techniques, ...

Opened in 1995, Amazon is one of the pioneering companies in e-commerce. While it did not invent the concept, it certainly defined and developed retail marketing on the internet. It is a virtual company. It aims to be the world’s truly customer-centric company. Its server various customer sets including: consumers, sellers, enterprises, and content developers. Aside from selling and retail services, it also offers such services as advertising and co-branded credit cards. The company manages its operations geographically divided into two segments: North America and International. Most of its operations are conducted and its costs incurred in the US. ...

Major retailers and manufacturers cry foul because of the online couponing problems. Only two cases of prosecuted or investigated coupon fraud were reported from 1986 to 2001. Nine of similar cases were reported in 2007. On the other hand, in 2008 to 2009, ninety three of such cases have been reported and investigated (Zhao 2009). This signifies that for sure, the numbers of coupon fraud are likely to rise significantly. This explains how big the problem of online coupon fraud is.

Equally, there is a big problem of online coupon fraud that majorly results from the vast number of online ...

Management at JC Penney

Introduction
JC Penney’s management style has been highly successful since the time of the company’s inception. But certain mistakes by the CEO, Ron Johnson led the company towards huge losses during from 2011 to 2013. But according to recent research, it has been analyzed that JC Penney is once again reviving as a successfully managed company in America’s intensely competitive retail industry. This paper will discuss how JC Penney has revived its growth and sales once again with the help of effective change management.

According to research, it has been analyzed that JC Penney initially had a ...

The battle for supremacy of the world’s largest luxury carmaker has been a tough battle between BMW and Mercedes Benz. Both automobiles are engineered and developed by German car makers. Mercedes Benz falls under the helm of the Daimler Group while BMW is produced by Bavaria. The Daimler Group has other automobile brands under its helm such as Smart, Serta, Freightliner, Bharat Benz, Western Star, Fuso, and Thomas Built Buses. Bavaria also produces other vehicle brands such as Rolls Royce and the Mini. However, the BMW is their leading brand and main source of revenue.
1. Compare and ...

Question 1: Innovative marketing promotions campaign for L’Oreal

The innovative marketing promotions campaign for L’Oreal must have three main elements; the goals and objectives, the means of attaining the goals, and the exact tactics the campaigns will utilize to attain the goals. For L’Oreal, there is a need to increase the profits the new product is generating. Since its launch, the product has not been performing well in the market and it ha not reached its estimated target sales. The campaign, therefore, must increase the product’s profits by targeting both the existing customers as well as the new ones. The campaign will attain this through ...

J. C. Penney’s “Fair and Square” Strategy

Abstract

In 2012 , the huge departmental chain of stores, J.C Penney under its CEO, Ron Johnson came up with an ambitious plan dubbed “Fair and Square” as a countermeasure to recession and dwindling sales. However, instead of revamping the stores the plan which entailed offering complementary promotions and periodical price reductions led to further decline and the organization had to seek alternative ways to remain afloat. This essay presents the problems that J.C. Penney faced and the recommendations that it needed to follow to revert to profitability. It also presents an analysis ...

Management

We have been assigned the task to critique a retail plan for a store on several dimensions of strategic decision. The retail store chosen for this purpose is named as Corner Market. It is a grocery chain located in Mississippi precisely, Hattiesburg, MA. The retail store is more like a specialty store which offers quality items and saves trips to Walmart and other big stores. Although the products available at Corner Market are a bit towards the expensive scale but it is still worth the repeated visits. A critique of the retail plan of Corner Market is discussed based ...

We are launching an innovative and unique product in the market for the first time. We have developed this product after extensive market research. After market survey, it was concluded that customers face the trouble of not finding their desired color shade of nail polish. Besides this, the customers won’t waste nail colors. Many customers complained that when they buy multiple shades of nail colors, most of them become dry when they are not used over a long time periods. They have to buy multiple nail colors which are quite expensive for them. One of the key success factor ...

Social media has completely revolutionised how people communicate with each other. Nowadays, connecting is just a click away. It has now become an integral part of life to the point that we can hardly survive without social media (Taylor 2013, p.7). While social media is still at its infant stages, it gives all indications that it will continue to make improvements on how we communicate and do business for many years to come. Previously, only Facebook, Twitter and LinkedIn dominated both the social and business network media, but lately, hundreds of more social networks have emerged and are quickly gaining ...

Sales Promotion

The sales promotion strategy for Pepsi Caribbean Twist implies an integrated approach on promotional actions and tools used for advertising this Pepsi product. In the sales promotion campaign, there will be applied sales princes, discounts, coupons, contests, sweepstakes, trade shows as direct advertising strategy, which will be promoted through various channels, with emphasis on social media, but also print, radio and television. There should be applied, as stated earlier, an integrated approach, which means that all the instruments should be combined and each one should mention the other promotional actions and instruments. For instance, the sale price and discounts ...

The use of free samples is one among many subtle marketing strategies used by fast food companies in the United States. Most fast food companies mainly use free samples when introducing new food products into the market. Usually, customers are not aware of how the new food products taste or smell, and the free samples, therefore, give them an opportunity to try them before buying them. Even though this marketing technique seems subtle and unobtrusive, of important to note is that it can create an instant demand for selected products. For instance, a free cookie sample to a child ...

Business case scenario analysis

Abstract
The successful enterprise Three Guys Garage is facing challenges for expansion, succession planning, and the use of innovation in their services. Growing the brand can result to the loss of operational and service quality control while not doing so will limit TGG’s sustainability in the future. Growing the brand also provides enormous opportunities for their apparent successors to gain experience in running a large enterprise. Franchising the TGG brand provides at least three advantages in the expansion and planning fronts: easy access to better managerial talents; easy access to expansion capital; and significantly minimized risk exposure. However, ...

Management

Review of Retailer’s Communication Plan
Brand Communication
In order to add value to the products and services offered by organizations and ensure that marketing efforts yield a high rate of success, it is really important the brand communication is carried out in an effective manner. For creating a brand communication strategy, exceptional insight, high focus, creativity and an in-depth analysis of internal and external environment are required (Stafford 10). It is believed that every brand is unique in its own way and requires different methods of communication so as to attract, retain and satisfy the stakeholders. Lynch, Joanne, ...

Introduction

The city of Cambridge, known for its culture, heritage and the numerous institutions of excellence attracts a large number of tourists from across the world. This globally renowned centre of higher education has been the home of great thinkers and scientists for the past 500-600 years and has made immense contribution in shaping up the world that we see as it is today. This is the place where atom was first split, neutrons and electrons were discovered, the renowned theory of evolution was coined by Charles Darwin and Sir Isaac Newton discovered gravity . The University of Cambridge, which has ...

The advertising of the Texas Roadhouse needs to increase, by coming up with a communication theme that relates with the community from a cultural perspective, and this will be the key in creating an emotional connect with the target consumer.
The advertising communication needs to be done by focusing on the headline and sub headline that needs to focus on the taste and image and a call to action, i.e. having a visit to Texas Roadhouse. It is imperative to make use of prominent influencers, in the communication, having local and international appeal, stars such as Jay Chou, Jackie ...

Unsuccessful business connotes to a wasted effort. Unequivocally, worthy investments are requisite to the future financial security coupled with myriad accomplishments. Establishing an investment or rather an asset management business is primarily vital. Also, raising funds for business, thereby, investing in a competitive market explicitly illustrates the direction of a particular entity. Distinctively, a group of individuals based in London intends to invest into vintage cars and art pictures. The highlighted business necessitates myriad clarifications with regards to the investment. Essentially, the suggested business is majorly embattled with limited funds. The paper endeavors to establish whether to raise funds from a developed country or ...

AD Campaign

The last thing that a company would want is to increase the price of their product which could result in a decrease in the number of their customers. When a company raises its price for a product, they should be able to justify it to their clients. This is not an easy task and would require a good amount of perfect strategizing. In a sluggish economy, customers are usually price sensitive and increasing the prices of goods may be a turn-off to them. Customers may look for substitutes that are far cheaper than the other product.
But all is not lost for companies who wish ...

The Hollywood wax museum is located in Los Angeles at 6767Hollywood Blvd, Los Angeles, CA 90028, United States. The phone number of the museum is +1 323-462-5991. The museum operates from 10.00am-12.00am, 365 days a year. The museum is located on the well-known Hollywood Boulevard along the renowned Hollywood walk of fame. It is the leading wax museum in the United States. The museum has operated for more than 45 years. The same owners have owned the museum since opening in the year 1965. The reason the museum is very productive due to the celebrity figures that are figured in ...

Abstract.3

Company Overview3
Market Segmentation5
The 4 Ps of Marketing..6
Conclusion7
References..8
Abstract
Nestle is one of the major companies in the food processing industry. It was founded in by Henri Nestle in 1866 in Switzerland, and currently has up to 333,000 employees (Nestle, n.d.). Moreover, it appeared in several Forbes lists owing to its high profits, sales, assets, and market value, eventually being labeled as one of the World’s most valuable brands (Nestle, n.d.). Behind such soaring success are clever marketing strategies and plans which foresee the future to keep consumers ...

Chipotle is a restaurant that specializes in the production of burritos and tacos, and its name emanates from Latin word that means smoked and dried jalapeno chilli pepper. The restaurant was founded in nineteen ninety-nine by Steve Ells and has since grown to a chain of restaurants globally especially in high-end markets in Europe and America. Its mission statement is Food with Integrity, which elucidates its efforts in using organic ingredients while preparing a more naturally raised meat than the competing restaurants.

Background research

Since its launch in the early 1990s, Chipotle restaurant has tremendously gained from its global position through its chain of ...

Fixed Income Securities: Basic Concepts

Accrued Interests:
When a bond trades between two coupon dates, the seller is entitled to receive any interest earned from the previous coupon date through the date of the sale. This differential amount is known as accrued interests and is payable by the buyer(new owner) of bond.

Clean Price:

Clean Price is the price of the coupon bond which the buyer(new owner) of the bond has to pay excluding any accrued interest amount.

Dirty Price:

Dirty Price is the price of the coupon bond which the buyer(new owner) of the bond has to pay and includes accrued interest on the ...

Smartphones provide an efficient and convenient platform to access, find, and share information across the globe; nonetheless, the presence of this information has caused eyebrows due to an upsurge of cyber-attacks. At the moment, cyber threats include Trojans, viruses, botnets, and toolkits. Currently, 95% of smartphones lacks pre-installed security software. The absence of security provides an opportunity to cyber attackers to hack popular devices including Androids, iPhone and Blackberry. The traditional security software installed in personal computers (PCs), like firewalls, antivirus and encryption lacks in mobile devices. Furthermore, the level of vulnerability has increased because most people are using ...

Introduction

The tour operator, Thomson Management, wishes to create a cultural tourism 6 day visit to Denmark, Amsterdam, Lisbon and Porto. By working as the Assistant Marketing Manager for Thomson Holidays, it is my job to explore the sectors, hotels, B&Bs, restaurants, and travel agencies, to make recommendations for Thomson’s Marketing department as appropriate in the Travel and Tourism Industry. In the following outline the core concepts of marketing, the factors that influence marketing in the travel and tourism industry, customer demands and satisfactions, and the ways in which the client market can be segmented, are discussed.
1.1 Discuss ...

Introduction

Poverty in the United States is difficult to determine . Usually considered a poor family of three , annual revenue $ 8,000 or less. Many poor have an income far less than this "minimum " amount. Difficult to live poor . They do not earn anything , or do not earn enough to have enough for food and other needs . Many live in dilapidated houses or truscheby , and there are all the homeless living in shelters . They can not afford any medical care or higher education for children.
Most Americans are concerned about the existence of poverty in their country . In the end , the ...

1. Threats to Subway Intellectual Property in China
The copying and imitation of business ideas has become a common thing in China. Burkitt & Chao (2011) informs that many Chinese entrepreneurs have become perfect copycats as they utilise sophisticated modern technology to copy logos, coupons, shopping bags, employees’ uniforms, and so on. They ride on the image of established and respected brand names to make sales. They have brought a new meaning to piracy. They are so refined that they copy the products, the branding, the appearance of the physical retail outlets, and even the service. This has brought the concept ...

[Your Full Name]

Problem 1
Opportunity Cost
- Define the term “Opportunity Cost”
Opportunity cost is the value of the foregone mutually exclusive alternatives. When choice are to be made between several mutually exclusive alternatives in terms of decision making, opportunity cost is the value of alternative that is forgone due to selection of some other alternatives. Generally, opportunity cost is the value of next best alternative that can be achieved with same input. For example: George had $2 in his pocket which is enough to buy either a cup of tea or a cup of coffee. Among ...

The rate at which consumerism is changing in America and the need for companies to satisfy the needs of the customers has made invention take a different root. Companies are doing all they can to not only attract but also retain customers. Specialization and division of labour has found a lot of meaning in the process as technology is used to predict what a customer may need and provide it in advance. The rate of consumption and the kind of goods purchased have been used to measure the class, age and status of a person. This therefore gives such companies an avenue to ...

The I phone 5 shown above is the latest touch screen Smartphone brand produced by Apple inc. It was launched into the mainstream market on early September 2012. It has the latest features making it one of the most innovative brands of smart-phones ever produced by Apple Inc. I phone 5 is light and slim and has a high resolution of 8 megapixel HD camera. It also has a 4-inch wide screen that supports a 16.0 aspect ratio. It uses a customized ARMv7 processor known as Apple A6, a superior version compared to A5 which was used by its predecessor, the I phone 4S ( ...

Q. 1
Valuation is the process or means of conducting statistical analysis in an effort to determine the value of total asset of a company, business, or an organization. There are four techniques adopted in valuation of business assets. They include:

There is the assets accumulation technique.

The discounted cash flow technique and method.
There is also the market value method.
The income evaluation method is also included.
Depreciation
Non-currency expenditure that diminishes the value of fixed and current assets in a company over a given period, due to factors like wear and tear, obsolescence, and age.

Amortization

It has two meanings, the first ...

High repetition workouts use lighter weights to perform repetitive moves. They are mostly used to burn out fats. According to Cavazos, a fitness trainer and contributor for Lizestrong.com. High repetition exercises benefit older people, workout beginners and athletes for endurance training (Para. 1). High repletion routine is mostly used to cut body fat. However to achieve this, one should focus more on diet and cardiovascular training. High reps routine uses light weights used to perform 20-30 repetitive moves or other resistance training moves. On the other hand, low repetition workouts both high and low repletion workouts have their benefits and ...