Introduction
Many businesses are adopting the elements of corporate citizenship and corporate social responsibility (CSR) in their attempt to meet both organizational and local community needs. All over the world, companies have come to the realization that CSR has the potential of enhancing business competitiveness. Traditionally, the tourism and travel sector have tended to concentrate on short-term objectives by focusing on financial gains, leaving the local communities to bear the consequences of tourism and travel activities. As a result, the host communities have assumed responsibility for sustainable development instead of the business. However, this has changed since the 1980s with tourism ...