SWOT analysis is a valuable analytical tool that firms use to identify and categorize external and internal factors. In SWOT analysis, strengths and weaknesses are regarded as internal factors, whereas opportunities and threats are external factors (Hastings 49). A company can undertake SWOT analysis when starting a new venture, project, or even for individual purposes. SWOT analysis is helpful to business more especially when it is contemplating to make strategic plans that match their resources and abilities to remain in operation in the competitive market. This paper focuses on highlighting discussing Dash Vodka’s SWOT analysis.
Strengths
There is much ...