Introduction
There is no doubt that advertisements have meaning: this is the fundamental purpose of advertisements in today’s culture—to impart meaning on the viewer. However, through a thorough understanding of semiotics, it becomes clear that sometimes the meanings contained in advertisements are deeper and more complex than they seem at first glance. Everything that is produced in culture has a cultural meaning—some things, however, are much more culturally resonant than others (Chandler). Some thinkers have even suggested that all cultural realities and productions can be understood as a kind of cultural communication—and that this communication may ...
