Marketing Strategy Implementation- Part I
There are a lot of ways of establishing strategic partnerships for the departmental store chain. Some of the most important strategic partnerships are discussed further. Making a local partner is more beneficial for the departmental store. It is due to the fact that the local retailer is already well aware from the nature of the market. Moreover, the strategic partnership can be developing for the sake of promotion. The expansion program of the departmental store in the west coast is on the basis of keeping high price ranged products. The people residing nearby west coast expected to be the main customers ...