Political economy of communication
Question 1Consciousness Industry Approach
According to Jhally’s perception and approach about the consciousness industry, the core objective of the media in the current world is to produce and maintain shared thoughts within the public in general. Generally, every society is characterized by an uneven distribution of wealth and income based on the global economic systems. The majority of the economic systems especially capitalism aids a small proportion of people in the society to gain control of the means of production.
The consciousness industry approach can be termed as an institution based approach, which is concerned with the ...