Introduction
Special events become complex when the number of stakeholders attending such meetings increases. In addition, the total number of attendance is in direct relation to the level of complexity and preparedness required of event organizers. From the case study, Doug’s firm is in charge of running the launch of a new chocolate brand named “bubbles”, and needs professional advice on the legal framework of an upcoming event. According to David (2004), it is undeniable that despite excellent and objective event planning and management, certain things can still go wrong. Despite the level of professionalism employed by an event planning ...