Under a steadfast and effective leadership of its CEO Sir Richard Branson, the Virgin group has adopted a viable strategy to build its organization with approximated annual sales of around ten billion dollars in 2007. Starting from scratch in the year 1968, the virgin group organization embarked on a variety of strategies over next thirty years. Its chief objective was to come up with viable opportunities to propagate its business activities based besides building its strong reputation. In this light, its strategically trial and error processes were basically emergent as opposed to normative.
Question One
The Virgin emergent approach to strategy development has not always ...