Introduction:
Public relations are a multidimensional discipline that incorporates the structures and controls of information flow from an organization to the public and vice versa. In most instances organizations are the ones reach out to the public to inform them of different aspects of their business. However, the core responsibility of public relations efforts is organizational image enhancement. This paper will articulate three concepts involved in public relations, which include traditional media, social media and stakeholder engagement. Traditional media incorporates multiple communication approaches that have been in use for over a long period. These activities date back about a century ago (Heath, & Vasquez, ...