Businesses of all kinds acknowledges that their customers are important; that customers are the company’s most valuable asset; that the company only survives when it has customers and, grows only when it can retain them and recruit new ones; and that the company, therefore, should be structured and managed around the customer (Schmitt 1).
Customers are the key drivers of growth of any firm. They are the people who purchase the goods the firms offer or the services the firms provide. Therefore, for a business to retain its customers, it is important that focus should ...