1.0 Abstract
Industrial and organization research is normally concerned with human mental processes and behavior in organizations and businesses. Organizational research normally uses the quantitative research method because most the problems that are studied meet the four objectives relevant to scientific understanding; description, explanation, control, and prediction. However, qualitative research is increasingly becoming relevant in Industrial and organization research. This creates the need to understand both qualitative and quantitative research techniques.
2.0 Introduction
Qualitative research is a research design that seeks to study research participants in their natural environment in an attempt to interpret phenomena or develop a theory. ...