ANALYSIS OF SPORT SPONSORSHIP AND EVENTS
Analysis of Sport Sponsorship and Events
Introduction
In this world driven by globalisation, there are various ways through which people can release their stress originating from over-burdened personal and professional endeavours. One of such ways concerns sport that is included in the entertainment industry. This is because though majority of people no longer indulge in sports due to their bust schedules and work load. Therefore, sport business and events have emerged as an entertainment to these as something to talk and gossip about.
Apart from this, as much of the audience attention is given to sports organisation, teams, players ...