Ferrel College Essays Samples For Students

Transformational leadership symbolizes the essential and significant quality for the successful management of the transformational changes in the organization (Bass & Avolio, 1994). A transformational leader with his exceptional qualities can properly lead an organization help the people to achieve their ultimate goal. Sam Walton, who is the founder of Wal-Mart, is one of those transformational leaders, who have utilized every opportunity in order to inspire and lead the people for achievement of the ultimate goal (Daft & Marcic, 2012). Sam Walton is regarded as a transformational leader due to the qualities such as his method of appreciation for the employees. Sam ...

Personal Ethics Development

Personal Ethics Development
My personal ethical system is consequentialist and can be classified under the utilitarianism system. In this ethical system the focus is in achieving the maximum happiness. In the system, rules are followed for the benefit of the majority, but if faced with an ethical dilemma then societal rules are disregarded for the system. Ethical dilemmas are situations or choices that one faces where there is no right or wrong choice (Trevino & Nelson, 2007). For instance, one might be caught in a choice of whether to expose your best friend to the school authority after stealing exams ...

Definition of Marketing Ethics and Social Responsibility

According to Pride and Ferrel, (2006), marketing ethics refers to those moral principles that define acceptable and unruly behavior in marketing. Businesses that effectively manage ethics are able to make informed decisions. Organizations or companies applying ethics in decision-making will avoid crisis and allow the organization to react appropriately when handling public crisis.
Social responsibility refers to an organization’s duty to maximize its positive impact and reduce its negative impact on the society (Pride and Ferrel, 2006). In addition, all decisions of marketing in the society involve social responsibility (Pride and Ferrel, 2006). Companies that ignore social ...

Executive summary

Addressing problems and issues requires effective identification of the most relevant factors that shouldbe addressed. With that, a comprehensive analysis involving a study on key factors that would affect the occupation level of the Lyric apartment is crucial in designing strategies to ensure full occupation. Thus, this report provides a study of the factors that are relevant to the occupation issue and recommends strategies that effectively address the identified needs and preferences. In that respect, it is identified that the apartments’ proximity to the University makes it more attractive to the students who are mainly youthful and seeking convenience. ...

Module 1 Discussion 1

The business in healthcare is within a duration of upheaval. Mainly for the healthcare firms that offer healthcare management and insurance services to workers, as well as individual consumers. The growing population of baby boomers is altering the landscape of marketing. This increasing as well as wealthy population segment already has started to exert pressure over every aspect of life (Eric & Steven, 2004). Acknowledging and responding to viewpoints of aging population as well as the purchasing motivations this cohort engender will be significant for the success of marketing in every business though particularly within the healthcare industry. Segmentation will become ...

McDonald’s Corporation is one of largest foodservice retailers in the world. The Company was established in 1940 and headquartered in the U.S, but following its internationalization strategy it has grown rapidly over the years. Besides, the Company has followed a unique business model, operating restaurant as an affiliate, a franchise, or the corporation itself. Currently, the company operates in more than 118 countries, running more than 35,000 native restaurants, serving millions of customers every day (McDonald’s, 2013). Arguably, the food industry is one of the most regulated industries, and more than often companies operating this industry tend to ...

Business Ethics

Q1. Insider Trading can be defined as any price-sensitive and confidential knowledge and information that can give an unfair advantage to a an individual or an entity when selling and buying shares belonging to a publicly traded company.
Machan (2003) states that “There seems to be no end to how fiercely commercial success is demeaned among many of those who preach and reflect upon morality.”In his opinion, a clear cut definition of the term ‘fair’ should be decided upon. Insider training is immoral, because it essentially does provide one with prosperity by playing on others fortune. However, it does not ...

Analysis of the company’s present position

The company appears to be in a very healthy state both financially and as regards turnover. Founded in 2002 in Virginia, it has expanded considerably since then opening a vast number of outlets across the whole of the United States. The success of Five Guys Ltd principally relies on word of mouth as it does not advertise or have a proper marketing strategy however this has not deterred it from being a huge success on all counts. Potentially, the company is running at almost full capacity although there is always room for some expansion.

Relevant marketing theories or concepts highlighted

The company uses direct marketing as its main outlet, ...