Business
Innovation
Steve Job’s perspective for innovation at Apple consisted of a set of tenets that, taken together, spelt out a charter for going after big goals with single-minded focus. Jobs considered passion to be the crucible for innovation. He believed that passion would ignite minds to innovate. He believed in the creativity in connecting different concepts and platforms for ultimate business success. To Jobs, innovation consisted to making products simple, clean and user-friendly, even if the process entailed ‘saying not to 10,000’ well meaning additions. Jobs envisioned innovation to create exceptional experiences for the customer. He worked to package ...