Marketing strategy of online streaming media in China
This assignment is being submitted on July 06, 2015
Introduction
Chinese market has been the object of prime focus for internet based marketing and launch of various e-commerce based services (Wang & He, 2008). The rate at which Chinese e-commerce is growing at present, it is supposed to be soon perceived to be a part of lifestyle, rater than just being a way to shop (KPMG, 2013). In the earlier assignment, topic was the feasibility assessment of an internet based live streaming media around various factors that could affect it like economic, social, demographic and the corresponding target market for ...