Question 1:
The key environmental forces that created an opportunity for Robert Stephens to start the Geek Squad Company include: changes in emerging technology and customer preferences.
A change in emerging technology is probably the biggest environmental factor leading to the success of Geek Squad. When Geek Squad was formed in 1994, technology was in the crux of changing and becoming more common place in daily life. During this time there was not any smartphones and personal computers were emerging on the national market with changes from Microsoft and Apple in the 90’s (Kapko, 2015). Therefore, with the new technologies ...