Guerilla marketing is a strategy used in advertising that yields maximum results by using unconventional tactics in marketing that centralizes on low costs. The term guerrilla marketing was made-up by marketing guru Jay Conrad Levinson from the guerrilla warfare. Guerrilla warfare encompasses the small tactical strategies employed by armed civilians in irregular combat. The tactics include the element of surprise, sabotage, ambushes and raids. Just like guerrilla warfare, guerrilla marketing makes use of such tactics in the marketing industry.
This advertising style relies on imagination, high energy and unconventional strategies in marketing. Guerrilla marketing is all about surprising the ...
Guerrilla College Essays Samples For Students
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Guerrilla warfare and urban terrorism.
The period starting 1970 towards the 21st century has seen a number of attacks by organized groups against established governments in the struggle for control of resources. Terrorism is an activity that has taken publicity in the recent years. The 9/11 bombing of the world trade centre is a vivid example of terrorism activity. A closely linked version of retaliation and struggle to wield power and control is the guerrilla warfare. This model has existed for some time. It employs undercover tactics that target a rather unstable government. Looking at the operations of terrorist groups and guerrilla warfare tactics, we come to a ...
Introduction
This historiographical essay relies on the works of six authors to discuss the nature of guerrilla warfare and its implications on political, social and economic stabilities of the nations in Latin America. The articles address aspects of terror acts carried out by both insurgents and regimes to engage each other. The historiographical essay is also important in using historical accounts from articles to discuss the factors that contributed to success of revolutionary wars in nations such as Cuba and Nicaragua. The approach taken by the essay is chronologically reviewing by year of publication, what different authors wrote on the ...
Introduction
There have been recent developments that link terrorism and drug trafficking. This claim has led to the conclusion that drug traffickers are the groups who get involved with terrorism. In Colombia, it has been stated by the State Department that is concerned with drug trafficking control that the explosion in coca plantation is the reason for the increase in drug trafficking. The fight against narcotics trade is becoming difficult because guerrillas are getting involved in this illegal trade. This is a common claim that is being argued and told in many press releases. When this claim began to gain momentum ...
Introduction
Response is the act of reviewing the works of other people which may include journals,, books, articles or videos. It brings out the understanding of the topic in discussion, and giving views of the issue. Response works includes uses of terms such as I believe or I thought and states precisely what the reader has learned from the article. This paper provides a response to the works and topics of various people that include; the article of bennet, the case of poverty in the United States, the meaning and understanding of the term privilege and finally the response on the ...
Abstract
China could have remained peaceful were it not for a group of revolutionaries who are located in the southern China. This group led a successful revolt against the Qing Dynasty in 1911. Their purpose was to end the imperial system that existed in China by establishing the Republic of China. The two Opium wars which were focused on the Western powers incurred a great loss to China. It was due to these wars that China lost Hong Kong. This played a key role to the 1949 revolution. This paper discusses elements of the Communists’ view of the revolution, identity ...
Introduction
In the end of the World War II, in Tropical and South Africa there were only three independent states: Ethiopia, Liberia and South African Union. In central and western Africa there were French, British, Belgian and Spanish colonies. The USSR and the United States at once supported the process of decolonization in Africa, because both had no colonies on the continent, and the weakening of European countries met their interests. Thus, the national liberation movements in Africa long before the independence enlisted the support of the US and the Soviet Union that began a struggle for a new international ...
Business Management: Coffee Shop Business Expansion
Introduction
In the world of business management, the most basic aspect influencing development of business idea to the final commencement of operations is the guarantee of returns on capital invested . The core ideology of business lies on the objective of investment and utilization of available resources in an operational manner to produce commodities of value, which will generate returns for an organization in the future . This is the prime ideology leading to the presentation, which will highlight important aspects related to business operations of a planned second coffee shop outlet of Paulos’, whose flagship outlet was established in Cherokee ...
Introduction
The movie “Bolivar Soy Yo” that was released in 2002 is detailing an actor’s story who is well known because of his “El Liberator’s” interpretation and he was called Simon Bolivar. The fiction and the reality began to mix because of the strong public admirations and the role. Later, after reaching the stage-acting limits, the actor believes himself to be Bolivar.
This film was developed in Colombia and the country had experienced a deeper conflict among its states for more than half a century. Columbia is in the middle of about fifty years and still in conflict ...
Members of missionary orders spearheaded the churches’ evangelization of Native Americans in the 16th century. Who were these missionaries? Whose side were they on European or the American original peoples and why? Elaborate and provide examples.
In the 16th century, there were a number of missionaries who spearheaded the churches’ evangelization of Native Americans. The time of the age of exploration, the Europeans realized that there are many people with different cultures especially in America. This is what caused missionaries to be sent in order to spread Christianity. Most the missionaries were sent by some of the countries that ...
The objective of this paper is to answer to specific questions related to marketing management.
Question 1: Market Segmentation is vital to targeting the correct consumer market for today’s numerous types of businesses. In what ways can a company divide their consumer markets into segments?
Market segmentation is an integral part of effective marketing. Market segmentation, in some terms, is slicing out a group of people from a large market based on common characteristics, needs and behaviour (Rizzi, 2015). So, a market segment is a set of customers that are expected to respond in a similar manner when exposed to a marketing activity.
There are four main ways that a company can use ...
CONTENTS
I. Introduction 3
II. Overview of Fundraising Activities 3
a. Collecting online donations 4
b. Sending Direct mail appeals 5
c. Requesting Foundation Grants 6
III. Plan 7
a. Objective One – Development of the comprehensive, detailed and informative project proposal 7
b. Objective Two – Selection of the grant providers 8
c. Objective Three – Making Impressive and Persuasive Presentations 8
IV. Summary of the Grant Proposition 9
References 11
Introduction
In spite of the fact that many governments all over the worlds are constitutionally vested with responsibility of taking caring of their citizens, the living standards in many developing countries are ...
Did the United States act as an imperial power in the Philippines?
Imperialism
Imperialism is an act of extending dominion and power, through direct territorial acquisition or rather gaining economic and political control of other areas rather than your own. It often involves the use of power either in the form of military or subtle (Imperialism 101 2). Imperialism is considered morally reprehensive, and it is used in the international propaganda to deplore or dishonor foreign policy of a challenger. Historically this form of governance was employed in China, in western Asia and Mediterranean, in the unending empire successions (The ...
Current Event
Colombia has started to inch closer to building a future without the threat of guerrilla groups. There have been talks with the 52 year old, FARC (Revolutionary Armed Forces of Colombia), for the past few years. Even though the 23 March 2016 deadline for peace has been missed, it is believed that peace in coming future is possible. The FARC and the government of Columbia have reached agreements over many issues, but they remain far away from reaching a bilateral agreement over ceasefire verified by the United Nations (Isacson). Negotiators from the FARC and Colombian government are close to ...
Several atrocities have been witnessed against humanity in the history of the world. These include mass killings and destruction of property by political tyrants who seem to believe they have a duty to play and in turn to exert their forceful influence on seemingly less powerful people in a manner that is ruthless and unjust. The impunity with which such merciless acts are effected, is what creates a cloud off bitterness shadowing the fateful events that can never be taken back. One example of such injustice is one that takes place at the dawn of the 80’s in ...
Mao Zedong (Mao Tse-tung) (1893-1976) was a principal Chinese Marxist theorist and the statesman who led the Chinese communist revolution. Since 1935 and until his death, he was the leader of the CCP (Chinese Communist Party). From 1949 to 1959 Mao was the chairman of the People’s Republic of China (Stuart Reynolds Schram).
His way to the highest social position in the country was long, complicated and dangerous. Mao Zedong was born in the village of Shaoshan. His father was a former peasant who earned on living with farming and grain dealing. The origin of one of the ...
For a six-day event to cause problems that last for decades is not a common occurrence. However, the six-Day War started by Israel on June 5 1967 against its neighboring Arab countries led to problems that have lasted for over forty years. Although the damage that the war had caused was not clear at the time, the outcome cast a shadow over the Middle East while also attracting the attention of other countries that had strategic interests in the region such as the United States. In the course of the war, the Israeli forces defeated Egyptian, Jordanian, and Syrian ...
To date, in the fourteen Latin American countries, those in power are leftist politics (the issue what kind of leftism and the degree of radicalism it is about) will be discussed later. Regardless of all the uniqueness of the moment and the apparent dissimilarity of modern Latin American lefts with their predecessors, there is a clear tendency, which is characteristic for the Latin American model of development as a whole – a tradition of powerful leftist movements, the struggle for social transformation. Facing deep structural crisis, the continent came into a long strip of the struggle against the dictatorship, local ...
The struggle for decolonization depicts incidences where groups engaged each other in armed struggle. The colonizers and those under the colonialism engaged in wars that led to atrocities against civilians that later led to demonstrations and riots from nationalists and civil societies. However, a major difference arises in that the movies were produced to show the events that occurred during the armed struggles. The two most popular movies include the Lawrence of Arabia and Battle of Algiers which show variation in the context in which each occurred. While Battle of Algiers paints a more precise picture of the real ...
The Turkish independence war led to the birth of the Republic of Turkey. The post-colonial government was expected to be a bastion of freedom and civil liberties. The Ottoman Empire had been defeated in the First World War, and the Sultanate abolished. The Turkish people formed the Turkish National Movement to wage war against the allied nations to grant independence to Turkey. A nationalistic government was formed in 1923 after the Treaty of Lausanne, which led to the establishment of the Turkish Republic. After independence, the government was considered to be despotic in relation to the human rights. The Kurdish ...
Mexican War (1846-1848) – is a war between the U.S. and Mexico, which resulted in capturing by the US of more than half of the Mexican territory, accounting for nearly a one third of the present territory of the United States.
The prerequisites for the conflict were the following. In 1835, the American plantation owners who had settled in Mexican Texas a couple of years earlier, made with the support of the U.S. ruling circles a rebellion, in 1836 declared a secession of Texas from Mexico and proclaimed it an independent state. It needs to be mentioned “Texas was the first region of northern ...
Many years after President George W. Bush declared that U.S. achieved its military goals in Iraq, the U.S. military stationed in Iraq still faces one of the worst forms of insurgency. The situation is not any better in Afghanistan where U.S. forces have been maintaining law and order for more than a decade. The unconventional and irregular warfare fought in both countries presented significant challenges that promoted war planners to rethink their strategy. Historical lessons learned from the French-Algerian War (1954-1962) as well as the American experience in Vietnam proved to be useful in developing a plan for adapting and succeeding ...
Vietnam War
Vietnam War
The Vietnam War is the most famous and significant US external affairs that will remain in the history of US. In essence, it is arguable whether US lost the war or to some extent; it won. Often than not, it appears that the US lost the war as it withdrew from the battlefield before achieving its agenda. The war had a significant economic, social and political impact on the people of US. The US government was overspending on this war; thousands of soldiers were being killed and protest and thus ‘no need of drama’ (O’Brien, 2014 p ...
For the past recent years, there has been domination of the Spanish public sphere by intense debates concerning historical memory and the restoration of the past, centered on the years of the Franco dictatorship (1939-1975) and the Spanish Civil War (1936-1939), and the conversion to democracy during the instantaneous post-Franco period. The early years following the new regime brought a silencing of the past injustices in order to simplify the nonviolent transition to democracy with commentators contending that "political absolution" got to be mistaken for "recorded amnesia" for the sake of national compromise. As an outcome, the stories of Republican ...
Morality vs. Strategy in War
Introduction
War, just like poverty, is an ever-present element of life. Reflection on warfare is one of the main things that occupy the public life of the members of society. Throughout history, warriors have faced ethical and moral challenges. Modern, highly technological, biological, chemical and unconventional guerilla wars magnify these challenges. Amid all the terror and “hell” of war, people are faced with moral responsibilities that they must achieve. Before determining the prevalent conditions at war, there are five laws which must be followed: The moral law; Heaven; Earth; The commander and the method or discipline. The strategy ...
Arguably, the Vietnam War is one of the known wars in the world. As a matter of fact, most conflicts in Southeast Asia were fought in South Vietnam between the guerrilla forces which are guided by North Vietnam and the Government forces that benefited from United States guide. The Vietnam War began in 1954 after a Geneva conference, which divided Vietnam into South Vietnam (Republic of Vietnam) and North Vietnam Democratic Republic of Vietnam). The war escalated from a civil war in Vietnam into an international conflict that US became involved. The war in Vietnam did not come to an end despite ...
Despite the great strides made in the improvement of the status of women in the society over the past century, the expectations, and to a great extend the beliefs, of a majority of the population is based on the view that the position of a woman in the society is inferior to that of men. The achievements of women are therefore not benchmarked against the same standards that are applied to men, and expectations on the achievement capabilities of women are generally low. This trend is present in all parts of the world, though there are great differences in the position of ...
The majority of underdeveloped countries, Venezuela being one of them, face some serendipity on the world, which include science, politics, orchids, investments and techs. For these countries, trouble-free wealth seems as being the sure path into failure, with Venezuela being an ideal example of that.
Firstly, as a result, Chavez Hugo made a threat of nationalizing banks in case they failed in complying with the necessary agricultural loans credit quota. Unfortunately, Chavez was simply lying considering that private banks are abiding to the quotas while the public banks disobey this credit quota. Furthermore, Chavez has plans of making it mandatory ...
Abstract
Poland has experienced remarkable historical events in the last100 years. The 20th century started with the creation of the Second Polish Republic (1918 – 1939), then the World War II (1939 – 1945), then the creation of the People's Republic of Poland (1945-1989), and finally the birth of the Third Polish Republic (1989-today). Within these periods, several events took place, some of which will remain in the ears of the Polish for ever. One such event is World War II, which is considered as the most devastating event in the history of Poland. I set out to investigate this ...