Political ads are designed to capture the attention of the audience and make them adopt a particular political inclination or support a particular political proposal. In the modern day and age, politicians have discovered that the design of the advert can have humongous implications on its target audience. Consequently, they have done everything possible to come up with adverts that not only capture the attention of the audience at that time, but also leave a lasting impression. However, on thing is clear. Modern political adverts stimulate the emergence of varying opinions from the audiences.
The RAS model is a theory of human ...