Introduction
Today’s presentation will be about the analysis of Monarch Casino & Resort, Inc. (MCRI) marketing function strategies. I will go about the discussion of MCRI’s internal and external environment. This helped enumerate MCRI’s strengths and weaknesses. This also aids in identifying the opportunities and threats that could significantly affect the future plan and profitability of the organization. An industry analysis has also been conducted paying close attention to the competitors of the company as well as the trends in the market. A market analysis was presented to give a summary of the condition affecting the industry and ...