Hospitality College Essays Samples For Students

The hospitality industry for a long time has struggled to get the best performance and loyalty from its employees. Hospitality industry employees have been subjected to poor working conditions, poor pay, and long working hours among many other issues and this has led to poor performance and disloyalty from many of them. Employee motivation has been found to be the key that could unlock the potential of hospitality industry employees. For a long time the hospitality industry has failed to establish what truly makes employees motivated and satisfied with their jobs (Karatepe & Sokmen, 2006).

Many scholars have emphasized on the ...

In Ayn Rand’s version of ethics, called objectivism, the individual is motivated by morality to place his/her individual interests above any others. Rand states the highest moral principle is the attainment of happiness, and that any endeavor that elevates someone or something that the individual does not value is irrational. Sacrificing something or someone of value to self in order to preserve something or someone not of value to self is an act of immorality.

In an example of objectivism, Rand tells the story of a man who has the option to save his wife at the expense of ...

The violation I decided to do was to take a notebook with me at all times, and in the next four telephone calls I received, I would be completely silent. By violating the expectation that I would talk to them, I would note the caller’s reaction to my utter and complete silence; they would know that I had picked up, but was not answering them. I made the stipulation that, if it was a call from work, I would take it however; work was excised from the callers I would perform the violation on.

The first person to call was ...

Camping refers to the holiday where people sleep outside in tents especially in grassy and lake areas. Motels on the other hand, are roadside lodgings often quaint and privately owned where families stay when travelling through the national parks, countryside or woods. The intent of this paper is to provide a comparison between camping in the woods and sleeping in a hotel.

Both camping in the woods and staying in motels entail some form of conveniences. There is better maneuverability in motels just like in camping; everything needed is within close reach of individuals. Motels are also convenient because they do ...

Introduction
I believe that my whole life would not have been the same without the impact and investment that people have tried to put into my life. As a matter of fact, my entire life can be summed up to mean a life inspired and motivated by people that surround me. I am a country visited by hundreds and five of those visitors created an impact in me. Having mentioned the idea of visitors, represented by special people in my life, I have to admit that there are five visitors that visited my country. The first visitor that I truly treasure ...

In the hospitality industry, communication and participation of management and employees to consult with relevant stakeholders are crucial to sustaining the organization’s effective performance as instrumental to financial success. As explicitly defined, employee participation is disclosed as the “process of employee involvement designed to provide employees with the opportunity to influence and where appropriate, take part in decision making on matters that affect them” . Likewise, communication is the process by which management and employees send important messages regarding the products and services offered by organizations.
The methods of communication are noted to entail downward and upward flows. ...

The Hospitality industry in the U.K

The hospitality is a major employer and is a relevant field the world over. The U.K has made leap and bounds in the hospitality industry and this shows because it is a major contributor in the country’s economy. Like everywhere else in the world, the hospitality industry encompasses several fields within itself. Some of this field include; domestic and foreign tourism, food service and the hotels. The hospitality industry is dependent on several other factors, as a result this makes this industry fluctuate from time to time during an economic year. The hospitality industry can be divided into two parts namely; the ...

Event- Cutting the Ribbon of newly constructed Fire Station

The Mayor of Tampa, Mr. Bob Buckhorn, is expected to grace the ribbon cutting ceremony new fire station number 11 on the mentioned date. The mayor will join several community leaders in celebration the completion of this fire station, which will go a long way in increasing the city’s fire fighting capability and resources. The new fire station’s location is 1500 W. Waters street and is a replacement of the old station no. 11 located at 710 E and whose qualities have been degraded due to aging.
In addition to cutting the ribbon of this new fire station, ...

Designing a floor plan

Eggspectation floor plan will depend on some factors. Dimension will have to be considered in respect to the size of settings. For instance, the dining area will only cover 60% of the total area. The remainder is 40% of the total area, which is left for kitchen planning and building. Designing the seating plan also will require some considerations. Since it will be an open type restaurant, it's vital to keep in mind of a 200 banquet seating facility and the 75 fine dining room areas. For a banquet, it would normally require 10 square feet per individual while, for the ...

Marketing at A.R.I

Introduction

Hospitality is one such industry that depends largely upon the marketing initiatives. Since most of the companies in this sector provide more or less the same kind of services, the marketing and promotional efforts a particular company can go a long way in ensuring that it has a competitive advantage over others. It is vital for any hospitality company to create a comprehensive and detailed marketing plan based on its target markets and long term objectives. This marketing plan is necessary to create a win-win situation for the company as well its customers. This case deals with the marketing activities of ...

Re-uptake involves the reabsorption of neurotransmitters by any of the neurotransmitter receptors or transporters. The transporters involved are usually of pre-synaptic neurons. Re-uptake occurs after the neurotransmitter has transmitted a neural impulse. Re-uptake is very crucial in order for the normal functioning of synapses to take place. This is because it allows the neurotransmitters to be recycled, thereby regulating their levels in the synapse. This in turn dictates the length of time it takes for a signal - generated by neurotransmitter release - to last. Neurotransmitters are usually large hydrophilic molecules that cannot pass through the neuronal membranes. For this reason, ...

Najran is a city that is situated at the South-West of Saudi Arabia close to the Yemen border. It is regarded as one of the rapidly-expanding cities in Najran Province. Originally, Najran was the cloth making center for the Yemeni. While on the Incense Route, the Yemenite Jews found Najran to be an essential stopping place. The city has historically been a place of contention for both the Saudi and Yemeni Kingdom. Najran is a city with a small population size. According to the 2004 population census, there were an estimated 246,880 occupants of the city. In spite of the fact that ...

PO Box 7766,Horseshoe Bay, TX 78657

Telephone: 830-598-2511 Toll Free: 877-611-0112
https://hsbresort.com

‘Gladys’

34th floor, 350 Fifth Avenue,
New York, NY 10118-3299
Dear Mr. Fisch:
It is with great pleasure we invite you as one of our special guests of this year’s spring. We have something exceptional that would give the avid golfers like you, a finest leisure time and relaxation. From 2nd April 2014 we open our Resort for the select few invitees who could choose the specially carved golf package.
The package has the these features: A four-night stay (begins on Sunday afternoon and ends on Wednesday morning) | Unlimited ...

Cultural heritage may be defined as that legacy of the physical artifacts as well as intangible attributes of a given group or a society, which is usually inherited from the previous generations, preserve in the present time, and bestowed mainly for the benefits of the future generations. Some of the tangible cultural heritage may include items such as sculptures, coins, monuments, shipwrecks, archeological sites, underwater cities and ruins, paintings and manuscripts. Intangible cultural heritage may include rituals, performing arts, music, festivals, dances, carnivals, falconry, tango, Chinese shadow puppetry, Mediterranean diet, kabuki theatre, and oral traditions. Moreover, it can include the natural ...

In this article, written by Jean-Claude Passeron and Emmanuel Pedler, the authors describe the sociology of artistic reception, which is logical and philosophical act of the aesthetic experience such as pictorial, musical and literary. Further, the authors explain that the esthetic of reception can be understood through three principles. Firstly, perceptibility principle, which indicates that, the survey only includes the work supposed by the real publics. Secondly, there is specificity principle, which represents that before making final interpretation, observation is made then consequences of the methods used are checked and then any final decision is made. Thirdly, there is ...

Relationship experts always talks about it in the media books have the unconditional love in black and white. We fantasize about it, put a lot of efforts to achieve it, but it is always on the loose. Lack of unconditional love causes anger and confusion. The emotional need for the unconditional love is as great as other basic needs. On the material day of my unconditional love to the humanity, I set out to practice the true meaning of unconditional appreciation and the show of love to all the people that I interacted with on that day. Total strangers returned ...

Growing up in New York City I have been afforded many opportunities that the average person has not experienced. New York City has a lot of culture and diversity to offer. I feel like I have learned more about people and life living here than if I had grown up in Kansas or Nebraska. Even though there is much to see and do here, I am far from knowing everything there is to know about being a complete person. I still have a lot to learn. Such an incident occurred last two years ago, when I learned the difficult lesson to not ...

Analysis about a Website

A website is a set of several web pages that are controlled by a single domain. It is an electronic form of communication where the technologically advanced society is informed through the channel. Most companies, government agencies, private companies and non-governmental organization use the website to display and advertise their products and services to the public.
Broward Housing solutions is a company that provides housing to low income earners who are mentally ill. This platform facilitates convey of information form one person to another within the society thus enabling access of a significant number of beneficiaries to the program.
For a website ...

When a person reads a lot, favorite writers and characters become a small family. Moreover, a person gets to know author’s style. Hence, in future, it will be easy for the reader to recognize the author. For this assignment, I had to compare two short stories of Stewart Edward White: The girl who got rattled and The two cartridges. In this comparison essay, I will suggest that the both short stories have a lot in common not only in the style of writing but in protagonists’ characters and actions.

The protagonist of both stories is Alfred. In the first story, Alfred is described as

“He was a little man, and he was bashful.” (White, The girl who got rattled)
...

It cannot be denied that a powerful influence was exerted by the Lesbian poetess Sappho over all of the poetry of Catullus. In his poem 51, Catullus uses the pseudonym Lesbia as a compliment to Sappho, meaning the woman of Lesbos, which was her place of birth. When using the name Lesbia, Catullus does not only seems to be speaking of his love for his mistress, but at the same time, also appears to be invoking the figure of Sappho (Greene 133). The influence of Sappho that runs through the collection can also be seen in 11, while the poems 5 ...

- Kenilworth Restaurant
- The Kenilworth Restaurant is perhaps my favorite restaurant to have food and for dining in. It is a sequence of restaurants to be found throughout the world. It is a great conventional family restaurant where I enjoy visiting with my family, friends and colleagues at least once in a month. I enjoy going to this restaurant because I am always satisfied with the food and the service.
- It is certainly a place to visit for those that are willing to have a high quality time along with family or associates, but it is most excellent to order a ...

The house that had been built across the street was owned by a Tallmadge sister. In the year 1941 it was the Japanese consulate and had been occupied by adults who were not related in any way. The adults seemed to be made up of a therapy group. There was also another neighboring house that was owned by a synanon. I can remember seeing a rental sign in one of the houses that were around the Conner that was once a Canadian consulate. The house contained 28 rooms and two close sets that were refrigerated. The house would only be rented on a monthly basis ...

Essay

English

Edgar Allan Poe (January 19, 1809 - October 7, 1849) – an American writer, poet, literary critic and editor, a representative of American Romanticism. He has received the greatest popularity for his "dark" stories. He is a creator of the forms of modern detective. Poe's creativity contributed to the emergence of the genre of science fiction.
"Mask of the Red Death" is the story of Edgar Allan Poe, written and published in 1842. The story begins with description of a terrible disease called the Red Death, devastating the country. Prince Prospero did not want to die from the disease; he gathered a ...

In the fourth chapter (“Cultural Works and Cultivated Disposition”) of “The Love of Art Bourdieu”, the author continue with the argument that access to cultural works such as the ones exhibited in museums is a privilege of the more cultivated individuals in the society. The authors argue that the reason for this is that unlike the less cultivated individuals in the society, there is stronger “cultural need” in the more cultivated individuals that prompt them to visit museums and fulfill this cultural need. A cultural need is the propensity to consume rare objects such as the ones exhibited in the ...

Hotelschool The Hague – Hospitality Management: Admission Essay

Each one of us has – somewhere in our past – someone who has been the most influential in shaping our life. Sometimes it’s not a conscious thing; we may have to give the idea some thought, but then almost certainly the name will appear from our memories of the past. Try it; you’ll see that I am right. However, I don’t have to dredge through my memory banks. I have always known and am still very much aware how my parents were and are those very special people.
During my childhood, both of my parents constantly reminded ...

The cultivated class mostly visits the museums to access the cultural works. The society takes advantage of cultural works by displaying them in the museums. There is a lot of cultural inequality that needs fulfillment. The pattern behavior of visiting the museum is either out of duty or aesthetic pleasure. Visitors spend a limited amount of time inside regardless of the level of education.
Museum visits appeal to people due to their inexpensive nature. The information received from the museums mostly is distorted and confusing. Museums do not have homogeneous information. The exhibition in a museum displays cultural artifacts that the ...

The case Praesal v. Johnson.
- Issue
This case revolves an accident that saw Terri Lynn Praesel die due to Ronald Peterson fault that had an epileptic confiscation. The issue revolves the claims by the Praesel’s family that argues that the doctor who knew about the recent Peterson epileptic illness failed to notify the authorities that Peterson should not drive. As a result, her husband and mother filed a case against three of the victims physicians namely Dr. Raymond Johnson, Waller, and the Sadler Clinic. They felt that these physicians acted negligently due to their failure to warn ...

<Author’s Name>
<Institutional Affiliation>
OMNI Hotels and Resorts implement an online room service for their dining and other services. This hotel implemented digital dining menu full service, bundled with pictures of the menu and description of each meal, at the convenience of the guest’s location. Through this online system that the hotel employed, guests can now check on daily activities of the hotel, order room service for immediate delivery, request to have their luggage and bags reclaim from their rooms, request for valet to bring their car around as well as refresh their ...

Introduction

It is a universal practice to celebrate the rituals and cultural rite when a couple is going to achieve a marital status. This is because it is widely acknowledged that the roles of spouses, before and after the birth of their children, mark the start of a new generation. The continuation of a society is dependent upon the way these roles are fulfilled. For this reason, families, relatives, and friends make endeavors to invest in the selection of mates, wedding rituals, and parenthood. Therefore, these loved ones recognize and accept this investment by celebrating marriages. Every culture in the world has certain distinctive ceremonies ...

Are Fast Food Outlets in Hospitals Ethical?

Hospitals are defined to be places where the ill or sick or infirm individuals are supposed to get well in order to return to their life before they got sick. However, today, one notices that there are many fast food outlets mushrooming around hospital premises, and sometimes within hospital premises! This short paper posits that having fast food outlets around or within hospital premises is unethical, and should not be practiced.
Fast food outlets are known for serving high-calorie, high-sugar and high-cholesterol food. There is evidence already that those who regularly patronize fast food outlets are at risk ...

This text is about the human sense of morality. Taurek writes about having moral dilemmas when a person has to choose who to help. The main question is whether the number of the endangered people should count or their personal qualities in a situation when you can save only one group of people and not the other.
He uses the term trade-off to describe a problem of not having enough medicine to save all the people who are in need. Taurek believes that we should not consider the numbers of people involved.
He makes up a hypothetical situation where there are ...

Purpose of Classification Systems

Classification systems are used throughout the US prison system. In common with similar approaches in other states, California’s Department of Corrections (CDC) uses such a system in the interest of increasing the efficiency of utilization of available incarceration facilities. For example, by assigning offenders to the most appropriate type of prison accommodation, the highest security accommodation (which is also more costly to operate) is reserved for the prisoners for whom that higher level of security is considered necessary. Issues such as the likelihood of misconduct in prison and the escape risk have to be taken into account, too (Berk & ...

The dictionary defines a stranger as “a person whom one does not know.” But what happens when the stranger is oneself? It seems like a contradiction, but this is the theme explored by Albert Camus in his novella “The Stranger.” Through the narrative of the protagonist Camus relates through his characters deep philosophical notions about identity and the self, and what we can fully know about ourselves in the world. The protagonist sees life as arbitrary. He attaches no emotion to the happenings in his life. As a result, he looses his self-identity, becoming a stranger to himself. The story is of importance because ...

Questions

1. What lessons does the reader learn as he travels with Marlow down the Congo River? In Joseph Conrad’s he reader learns the lessons that the line separating “civilization” from “savagery” is much thinner than Marlow suspects in the beginning. The further he goes down the river, the further he moves away from civilization. But while the physical moving away form civilization is obvious, it is the mental, internal moving away which is most interesting to the theme of the novel.
Marlow learns that it takes little for a person to lose touch with the civilization that they ...

The vision of possible partnership in this elephant sanctuary and wellness resort is an opportunity that any spa director cannot surpass. The fact that the resort will integrate different lifestyles, they also incorporate luxury accommodation for the guests, a spa program and an elephant sanctuary and a full operation museum.
The prospect of managing such a wide based sanctuary and resort facility is a dream that every director of a spa plans to achieve. I like the idea that possibly will increase the profits of the resort by a wide margin compared to any other spa. I believe in the serenity of this facility ...

When the theme of hospitality is talked about in Odyssey, it shows different sides of the people that are visiting them. The strangers that arrive might be either harmless or at the same time very dangerous. Due to the unknown nature of the strangers then the native people should stay prepared for trouble from these strangers. They must also treat them appropriately as they might also be bringing the native people good news on things that they have been seeking. Hospitality in Odyssey is, therefore, magnificent at the same time being very cautious to strangers who visit.
Most ...

With reference to a minimum of four named theories of motivation, discuss how a knowledge and understanding of these can assist the hospitality manager understand his/ her workforce. Illustrate your answer with practical examples.

This paper aims to use four named theories of motivation to discuss how theoretical knowledge and understanding can assist a hospitality manager to understand his / his workforce and make relevant decisions to motivate subordinates for accomplishment of business goals and targets. The paper will use references to four different content and process theories used in motivational research such as those contributed by renowned academicians and scholars namely ...

Introduction

Actualizing an income management technique is the most crucial of resort operations. The Tigh-Na-Mara CEO ought to embrace a technique that is centered around income for every accessible room. Income management is an orderly process intended to expand income by considering the needs, reservation planning and variable valuing (offering the right room to the correct individual at the perfect time at the right cost). Despite surveying various evaluating models and deploying time organization techniques, bunch organization and overbooking, assessing framework and application of revenue organization strategies to other related business undertakings, including spas and games equipments to position itself in ...

Answers to Objectives

pp. 441.
- Chordates- have pharynx which can function as digestive and respiratory. These organism have a notochord and are classified as deuterostomes. Echinoderms have spicules on their skin and they have exoskeletons made of calcium carbonate.
- Phylum Chordata- have notochords and tubular dorsal nerve cords. They also have muscular tube obtained from mesoderms. Pharynx walls have gill slits and most of the organimsms have tails. Phylum Echinodermata-organisms that are unsegmented, bilateral in larvae and usually have a radial symmetry in adults. Phylum Hemichordata are also considered as the sisters of echinoderms and most of them have shorter ...

Other than the classroom learning, expos provide learners with an opportunity to gain insight into the practical aspects of the classroom content. It is noteworthy that the Connect Hospitality Expo in Vancouver was an opportunity that made learning more practical and meaningful. The Expo highlighted a number or concepts from a practical perspective. As such, this paper seeks to compare and contrast various concepts of the lessons in Leading Edge Hospitality throughout the term with what suppliers and consultants are promoting and selling at the Expo. In a more precise way, the paper focuses on comparing and contrasting aspects of management tools ...

2734 Serenade Drive

Las Vegas, NV 89100

Memorandum 2
This is a business memorandum in response to your memorandum regarding the selection of a proper boiler for our Salt City property. I am very glad that your proposal to upgrade the heating system has been approved, as it is in dire need for a superior boiler. The current heating solutions installed at Salt City make us of water boilers, which use obsolete technology. This is the reason of frequent customer complaints and inefficient heating at lower temperatures. As I have mentioned in my previous memo, we can make use of the water tube heating or ...

Communication

12 November 24

INTRODUCTION
Arabs give a lot of importance to hospitality. They treat each other with respect and warmth. It is the culture of the Arabs to be generous and helpful. Their practice of sharing makes one another closer and makes them overcome hatred and fear. The importance of hospitality as a part of Arab culture makes the society notably united and is an example for respecting humanity.

ARABIAN CULTURE

The most fascinating culture of the Arabs is to live in a state of unity and having a helpful attitude towards one another. They are very generous and also expect the same. They ...

Slide 2: Introduction

- Homecomings offer people an opportunity to reconnect with the traditions and the developments of a place they once called home.
- Educational institutions offer great homecoming events that are filled with nostalgic moments. Besides the reconnection with colleagues, the alumni also get to catch up with the latest developments and traditions of their former college.
- Indiana University (IU) celebrates its Homecoming week every fall. The weeklong event features an exciting homecoming parade where alumni clad in the university’s iconic crimson color.
- The event brings together close to 580,000 IU graduates in forums ...

Introduction.

The continuous changes in the competitive environment in the tourism and hospitality industry oblige the sector to formulate ways that facilitate competitiveness, and increased market share. Contrary to conventional ways of competition like lowering of prices, product promotions, and increased profits, the sector’s levels of competition compels the players to shift to customer oriented strategies, and applying customer services, ethics, and laws of morality in achieving their intended market shares.
Recently, the question on ethical practices in tourism and hospitality in demonstrating customer relationships has led in formulation of business strategies in the sector. Most players believe ...

I went to the Art Institute of Chicago and saw the exhibit Magritte: The Mystery of the Ordinary, 1926-1938. I chose to read the introduction card first and afterwards felt like I knew more about the background of this exhibit and of the artist Rene Magritte. This exhibit shows the Belgian artist Magritte’s works of the 20th century which I feel are extraordinary and unforgettable images. The museum chose to focus on the artist’s most profoundly inventive and experimental years. When I first walked into the exhibit I felt like there could be some blues music playing ...

Introduction

Managing talent and employee retention in hospitality and cruise industry sector has become a major concern for 2014. It is presented as ‘the strategic management’ by Baum (2008) in analyzing the influence of labor market on the talent management. The industry faces the highest employee turnover that reduces significantly the competitiveness of companies in this sector. Also, talent management has become vital due to lack of skilled workers and the uncertainties labor market (Chartered Institute of Personnel and Development (CIPD) 2005). Many hotel operators lack powerful strategic plan for managing talents that is critical in promoting brand consistency (Kyriakidis 2010). ...

Websites are expected to send out a specific message to visitors that are specifically related to the overall value and goal that the owners or the operators aim to impose on the public. Relatively, the basic value of technical communication could be best developed through better options of applying good application of electronic procedures of connecting with the public. Practically, through these approaches, technical operations of communicating with public becomes possible and effective. In the discussion that follows, a determination of the application of such principles of good communication could be better understood, especially in relation to the option of determining ...

THE SPRING is an exclusive resort spa in Desert Hot Springs, California. THE SPRING Resort and Spa, brands' itself as an enchanted place, offering a special, quiet, simple, yet lavish lodging and a complete service Day Spa.
The spring provides a serene yard, rich with smells of fragrant blooms, and with perspectives of Palm Springs and the snow topped mountains, San Jacinto and San Gorgonio. Also, it offers three shimmering mineral pools, Hammocks, and unwinding sunbathing. Visitors may appreciate a massage the spa or relax in the recuperating, mineral spring water, loaded with sound minerals. THE SPRING likewise brags it extraordinary reviving ...

Visual communication4

Automated check-in machine..4

Product display .5

Signs .6
Sitting places 7
Store planning .8
Entrance and exit 8
Services desk 8
Shipping and receiving merchandise ..9

Storage of merchandise 9

Storage space 10
Store design ...10
Employee break room ...10

Dressing room 10

Space allocation 11
Layout and circulation ..11
Merchandise ..11

Presentation 11

Conclusion .12
Reference ..13
Introduction
Walgreen Company is one of the largest retail and drugstore in the United States. The company operates more than 8,217 stores in the 50 states. It was found in 1901 in Chicago where the headquarters is located. The company ...

Around the world, the wedding is one of the most important events in a culture. There are so many elements of the human experience that are wrapped up in weddings: making a decision to start a family together is one of the central events in one’s life, leading to children and future generations to come. In America and China, weddings are an occasion for celebration and for the gathering of family members. However, the differences between the two cultures are vast, and those differences are reflected in the customs surrounding weddings (as well as many others).
In the United States, ...

The book Persepolis is not a usual book: it’s a number of short stories describing (in a form of comics) the life of the main character, Marjane Satrapi. The whole story reminds autobiography with the most important situations given. In my opinion, it reminds some kind of a diary, where one can read thoughts, feelings and intentions of a stranger.
It is worth saying that all the small stories contain very important information, advice that should be taken into account. The story about the return of Marjane to Iran after four years in Austria showed that she is not the same person ...

One of the trends that have had a mark in the spa industry is the health hotels. The reason that this trend has made such an impact in the industry is the far-reaching effect that it has on the consumer. This trend has proved to be such a success that highest and middle-end spas in the United States have turned into healthy hotels. The reason for growth of the trend is that today, health is not taken for granted. Tourists and guests to these spas are opting for spas that are offering more than the rest but also rejuvenate.
The ...

Visual communication4

Automated check-in machine..4

Product display .5

Signs .6
Sitting places 7
Store planning .8
Entrance and exit 8
Services desk 8
Shipping and receiving merchandise ..9

Storage of merchandise 9

Storage space 10
Store design ...10
Employee break room ...10

Dressing room 10

Space allocation 11
Layout and circulation ..11
Merchandise ..11

Presentation 11

Conclusion .12
Reference ..13
Introduction
Walgreen Company is one of the largest retail and drugstore in the United States. The company operates more than 8,217 stores in the 50 states. It was found in 1901 in Chicago where the headquarters is located. The company ...

Segmentation is a vital function of marketing as it enables marketing decisions with the mettle of innovative and appropriate offers to the customer. It is critical for the hotel managers to segment their market properly so that they can satisfy the needs and expectations of their targeted customers. Every customer has unique likes and dislikes, typical food and drinking habits, specific daily routines, lifestyle usages, value systems, attitudes, etc. The variances among people based on such psychological variables opens up possibility of segmenting the market by psychographics. The researchers were able to find a pattern and classification of the customers based ...

Background

Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 mln (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed ...

Introduction

Food and beverage comprise an essential component for guest offering. Location-based pursuit ability accompanied with well-executed food and beverage offerings to guests will certainly increase per capita food and beverage sales of $5 or greater with increase of other sales by enhancing the guests’ length-of-stay. A location should be aptly chosen to derive inspiration from their environment – like sea seashore, town or mountain, for indulging a sense of spirit and place into the design and cuisine. Thus, food and beverage is actually the driver of guest visits.

Food and Beverage Profitability Generalizations

In dealing with food and beverage profitability, income is one part of the ...

The infamous terror attack of 9/11, 2011 dictated the federal government to rewrite airport security and freedom. The Federal Government assumed the responsibility of airport security by forming US Transportation Security Administration. According PBS (2011) civil liberty activists assert that the screening in the airports has changed thereby limiting the freedom of the passengers.
The airport guidelines obligate security personnel to limit the movement of non ticketed visitors beyond the airline gates (Bell, 2003). The name in the passenger’s ID must match the name on the ticket. It is a requirement that passengers must remove their shoes at ...

Marketing

Introduction
Studies on marketing employ primary and secondary data. Ad hoc surveys are conducted to collect primary data and secondary data is collected from prior data in the form of official statistics, works of scholars and the like (Tasic & Feruh 2012).
According to Booth, Colomb & Williams (2008), ‘Primary sources provide the raw data that you use first to test the working hypothesis and then as evidence to support your claim’. Primary data is advantageous because it is relevant and original and hence the level of accuracy is high. Primary data may be garnered by a number of manners ...

Pebble beach is a resort destination situated in the coastal area of California. Pebble beach has a beautiful coastline and forest, which attracts many tourists who are interested in recreational trips. Moreover, pebble beach is the home to the golf course referred to as the pebble beach golf links. Inside the pebble beach there is an inn, lodge, and four golf courses, which enhance an increase in the number of guests who visit the resort. The residents who visit the pebble beach pay fees, part of which is used in offering services which include; collection and treatment of wastewater, fire protection, ...

Introduction

The heart of every economic theory is some kind of modeling. Models provide a logical and abstract stencil to comprehend a complex phenomenon, and they help the economists in many ways. For example, model makes it possible to isolate logically and sort out complex cycles of cause and effect relations that interact in the economy. The four basic market models are one of the prominent tools in economics. They are; pure competition, monopolistic competition, oligopoly and monopoly. Each of the market models has its own characteristics; depending on the nature of the product and the firm, the company can decide to ...