Introduction
Public Relations (PR) is the field which helps today’s complex society to bridge diverse outlooks and build mutual understanding with the goal of quicker decision-making and effective functioning. PR is applied to a wide range of institutions such as corporate ions, trade unions, voluntary associations, government agencies, hospitals, schools, churches and colleges. PR is the practice through which these institutions create effective relationships with different publics or audiences such as employees, communities, shareholders, customers, and other institutions. My interest is in use of emerging technologies such as social media in media relation functions of PR. In recent years, institutions ...