Walmart is a multinational retailer that operates discount stores in more than 15 countries including Brazil, Argentina, Canada, and the UK. The cost-leadership strategy of Walmart is based on tight control of operation costs and high turnover, combined with the offer of a large assortment of discounted products. The in-store services of the retailer are very limited due to the continuous effort to reduce costs (Hill & Jones, 2010).
The success of Walmart in the United States can be explained by the close fit of their offering to the customer preferences in the country. However, this model did not work that well ...
