Abstract
Plethora of reasons weighs for a company’s choice of marketing and to a large extends operation. While many of these factors such as the presence of resources, capabilities, and knowledge are internally driven, other factors, however, arise outside of the entity. This paper explores Leaping Lizard’s marketing strategy for the new soft drink aimed at competing with established brands like Red Bull and Monsters. The company embarks on a campaign to use online tools such as social media to reach the market.
Introduction
Leaping Lizard is a new company in the beverage industry that has introduced the new Leaping Lizard drink. The ...