The following are examples of product adaptations in foreign markets:
- Chicken Maharaja Mac
This product was developed by McDonald’s specifically for India because Indians do not eat beef because it is prohibited by their religion, Hinduism. Indians consider cows as sacred. To adapt to this regional belief, McDonald’s developed the Chicken Maharaja Mac, instead of offering the Big Mac, which is made of beef. It is a “double filling of the perfectly browned chicken breast that lightly flirts with a mixture of onions, lettuce, tomato, and gooey cheese or sesame bedecked bread buns”. This adaptation to the culture of India has made McDonald’s more successful in ...