Marketer College Essays Samples For Students

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

[Institution’s Name]

How does the solving of marketing related problems help me become a better marketer?

Marketing is a term used to present the products of the company in front of the end users, and it is known as one of the most important aspects from the standpoint of a company on that the entire branch of marketing would be depending upon in particular. In order to become a perfect number of things should have been taken into account .
The essence of a marketing department could be extremely vital and important in a broad nutshell. It is one of the most important departments from the standpoint of an organization and no organization can increase their financial ...

Introduction 3

Methods of accessing digital data 3
Digital Marketing Analytics 4
Social Media Marketing 5
Search Engine Optimization (SEO) 6
3D Printing 7
Customer relations 8
Customer Loyalty 8
Customer Acquisition 9
Customer retention 10
Conclusion 12

References 13

Digital Marketing
Introduction
Digital marketing is a method which corporates, individuals or even governments and other agencies can use in order to get various product information to reach the customer. It improves the number of individuals and widens the market scope. Digital marketing happens mostly on an online platform where the customer is able to give prompt feedback to the marketer, whether voluntarily ...

Business Ethics

Business Ethics

Abstract

Marketing is nothing but exchange of values between the marketer and the customer. Nowadays, consumers have various options to buy goods that satisfy their needs. The marketplace is crowded with offers and promises that would confuse an ordinary consumer. Sustainable marketing calls for a transparent and ethical marketing approach on the part of marketers. Without a strict policy of business ethics, companies cannot win the customers’ mind. This paper briefly explains the marketing principles a company needs to adopt on an ethical perspective.

Marketing is all about building effective customer relationships by exchanging value and trust between the marketer and ...

Modern consumerism is typically about the evolution of consumption behaviors in the society. Campbell (1987), devised the notion and sort reliably critical evidence to suggest that modern consumerism is based on a theoretical framework he describes a “Romantic consumerism”. Romantic consumerism according to Campbell revolves around the existing love relationship between a consumer and a product. While this sounds impractical, Campbell expounds on explaining that when the consumer develops a strong bond of attachment to the product, there is bound to be a close relationship just beyond loyalty to the product.
In his works, Campbell dates back to the 18th century to provide the detailed ...

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What is Marketing?

The updated version of the definition of Marketing, as given by the American Marketing Association (2008, p.1) is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
However, this definition can be seen as a little vague. The primary purpose of marketing is to communicate and share information about a product or service that can help a consumer (or potential consumer) to determine the best possible choice between the options available to solve his or her requirements. Communication and sharing information ...

Abstract

The main core of the marketing plan is making the Marketing MIX effective and balanced that is carefully planning what product would you like to offer in the market. It's not enough that you wanted to earn profit; you also have to be passionate about what you're doing. These elements of marketing have been proven to be very effective in many businesses and companies. Perfect mix must be created to in order to establish communication with the target market and thus, producing more sales. They have to keep in mind that customers are always looking after the price tag ...

Research Skills

2016
Introduction
The use of social media has mainstreamed the marketing platforms for most companies today. This practice has been so common due to the introduction of digital technologies that connect the entire world. Therefore, information dissemination and realization of connectivity is highly manifested on the social media platform than any other marketing precepts. On the other hand, there has been a massive transition from traditional marketing concepts, even as most companies embrace this new marketing portfolio (Wollan, Smith, & Zhou, 2010). Jingle Clothing Limited Company is not exempt to this massive migration since it needs to catch up with ...

The Cadillac ELR is an over the top luxury plug-in hybrid automobile produced by the giant American car manufacturers General Motors in 2013. The model released this year is one of the best selling cars this year, and it is all down to the magnificent marketing that has been done to this product. According to this commercial, the marketer has identified the want of a better ELR car in the market and has come up with the 2014 Cadillac ELR to fulfil this want/need. The marketer tries to bring in the product that is better than other products in the ...

Characteristics of Marketing Channels

A marketing channel should allow for the transfer of products from one point to another; this is normally from the place the products were produced to where they will be consumed (Dent, 2008, p. 36). Another characteristic of these channels is that they should allow for interaction between a marketer and the consumer. This does not necessary mean a physical interaction as advances in web technology allow the two parties to meet even when they are not in the same geographical location. Marketing channels are also characterized by the fact that they may be short or may include several intermediaries.

Factors to consider in designing a Marketing Channel

In ...

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

Market segmentation is carried out by marketers and salesmen to be able to allow for strategic planning on how to approach the target market (Keillor, 2007). In the automobile industry there are many market segments. Three examples of market segments include luxury cars; specialty-sports cars; and executive cars. With these examples the marketer is targeting a different niche in the market. Luxury cars will be targeted at the very rich in society ...

Question 1

Clearly there is no doubt that the convergence of communications technologies and Internet networking frameworks have had an intense, societal and worldwide change and effect on how a Global Marketer’s, plans, budgets and implements of international marketing communication campaigns. The Global Marketer can no longer rely on just external proxies such as country specific partner companies, benefactors, or international distributors to properly represent their particular company’s brand, messaging and completely assimilate themselves as a worthy distributor not apt to incorporate into its’ own offerings – a competitive brand.
The Global Marketer must now take into consideration, not just ...

One of the most commonly used tools used by businesspeople today is the regression model. With this statistical technique, a marketer can easily evaluate if a company’s promotional efforts effectively translate into high sales. Aside from that, the regression model can allow a firm to make predictions about the direction of its operation given certain independent and dependent variables (e.g. advertising to sales, volume discounts to profits, press releases to company image).
Although the regression model proves to be very helpful when it comes to deciding the next strategic move that a business unit should take on, this method can be ...

Background information (Abdulaziz abdula).

I am Abdulaziz Abdullah, a Kuwaiti citizen a student goodwill ambassador of save the children, international humanitarian organization whose mission is ensuring that the welfare of young children is religiously safeguarded by all the societal stakeholders. I have grown up in this country, having schooled in native institutions from baby class to the university where I enrolled two years ago.
This might mark a much awaited professional journey I have been preparing myself for in the recent past. I was among the twenty two lucky students in my native country who were given the green light to learn more about humanity ...

My experience

During the past summer holidays, I needed to buy a new phone that would replace my old phone that kept having problems every time. I did not have much money, therefore, I had settled on buying a low cost smart phone with the features that I required. In my mind, I had two brands that I was looking forward to purchase. I was either going to purchase a Samsung galaxy or a HTC smartphone. I had gathered around $ 250 that I was going to use to make the purchase. However, when I went to the phone store, there was ...

Introduction

In this essay, the studying consumer behaviour important for a marketer has been thoroughly discussed. As there is an intrinsic link between a marketer and consumer behaviour, it is an imperative for marketers to grasp this key concept. Marketers need to study consumer behaviour to understand how individuals or organizations the make decision to select, consume and dispose of products and services which satisfy their needs. Consumer behaviour has an immense impact on the business organization selling products or services (Neal et.al, 2004, p.7).

Discussion

Studying consumer behaviour is important for a marketer as each consumer is unique and posses a unique process to ...

Personal Career Planning

- Introduction
The ultimate purpose of education is to help someone to realize his/her purpose in life. As such personal career planning is an important step towards driving someone in the right direction in terms of making one’s career aspirations and ambitions a reality. Therefore, this paper is a self career planning aimed at identifying the career development services and opportunities available, the skills or knowledge so far gained and future plans or areas that I should endeavor to acquire skills in the future. This is an important exercise as it identifies the career development opportunities, and future career ...

Reflection by,

Conversably, marketing in the 21st century has become so complex activity. Technological advancement and globalization increases competition in the business world. In fact, engaging customers nowadays entails a commitment from everyone in the entire company. A redefined marketing strategy and organization is required in order to understand consumer behavior and marketing trends. The authors primary message to the reader is to try to elaborate on the responsibility and accountability in an organization. In most cases, people assert that marketing is the responsibility of all-individuals in the company, but when it comes to being accountable when problems arise, nobody wants to ...

My dream business is a marketing agency. A marketing agency is a business that creates, plans and handles promotion campaigns and advertising for producers of goods and services. Having worked as a merchandiser for four years and a marketer the last five years, I am interested in starting my own marketing agency. I believe the set of skills I gained as a merchandiser and a marketer will be valuable in this line of business. Being marketer made me develop attributes such as creativity, connectivity, integrity, and good communication skills. These skills will be helpful in my dream business. I also love socializing, making new friends ...

Question 1: Discuss and describe each element of the external marketing environment.

The external marketing environment is made some elements that control it. The first one is demographic which a study on population over time is. This can be looked at in aspect of size, structure, location, race, population distribution or density, and gender and mortality rates. It’s a very essential aspect since it produces the consumers of the commodities being produced according to market segments. As a marketer one needs to understand the demography of his target market. The target market can be classified according to age or the year of birth i.e. the Generation Y which is the group of people ...

This paper exclusively examines the statement "Half of my advertising budget is wasted. I just don’t know which half." Considering the planning and decision making in the integrated marketing communication (IMC) process, the paper highlights the difficulty that the above statement addresses with specific reference to the decision making and planning. It also brings into focus the importance of measuring the effectiveness of marketing communications.
It is without any reasonable doubt that most marketing programs are not justified considering the return on investment measures. Advertisement, in particular, is a leap of faith since it is particularly very expensive ...

Digital marketing is a type of modern marketing that mainly involves the use of the internet. Using mobile phones for this purpose is an upcoming trend in this industry. Recently, the influence of social media has increased significantly in our social life, and the companies have come to realize its importance to maintain their reputation and to solve customer queries on time. Digital marketing includes activities like search engine optimization (SEO), search engine marketing (SEM), content marketing, e – commerce marketing, social media, etc.
Search Engine Optimization is the process of analyzing the people’s choice of search on the ...

Reasons for variation in performance rating

In a case where two employees perform the same job, and all of him or her have exemplary ratings, the evaluation team could decide to give one employee a smaller percentage merit because his pay falls within a lower quartile and give another employee a larger merit percentage because his pay falls within a higher quartile. The first quartile consists of individuals who meet minimum qualifications and have no sufficient experience (Kahn & Lange, 2014). This is basically an entry level position where those who are employed require more training to expand their knowledge skills. Due to the nature of ...

Digital Marketing: Mixed Mode Relationship (Hilton Hotels and Resorts)

Introduction
Hilton Hotels and Resorts is a Hotel company and business with a global reach in the hospitality sector and offers hotel and resort services under the Hilton Worldwide brand. Conrad Hilton founded the Hilton Company and restaurant business in 1919 in Texas. Currently, the brand has spread all over the world under the flagship of Hilton Worldwide as the parent organization. In the United Kingdom, the company has its headquarters in London in Hilton London Tower. Hilton Hotels and Resorts in the U.K carry out operations in services such as accommodation, entertainment, and gambling. Most of the revenue ...

Introduction

Scientific discoveries and advances have yielded a broad range of technological applications that can be utilized in business settings. Today, business entities can make use of technology to reach their goals more efficiently and comprehensively than any other time in history. Computers are playing a significant role in modern business transactions. Cell phones, GPS, the Internet, and other technological marvels are transforming the way business is conducted.
However, these advances are creating new scenarios that come with new ethical challenges. When technology begins to infringe the rights of an individual, then it borders on becoming unethical. Today, computers and ...

Introduction

Marketing represents a form of communication between business establishments and the consumers with the aim of selling or introducing new products and services. The success of a company’s sales therefore directly relates to the marketing strategies it employs. Through this essay, the author looks at the principle of marketing regarding Portakabin as a major company involved in the promotion of its products. The essay also highlights the elements of the marketing process, the costs and benefits of marketing orientation, the micro and macro environmental factors that affect business, and market segmentation for the company. Additionally, the competitive advantage ...

Introduction:

Every process have a key denominator in terms of its execution and mechanics, marketing as a process is primarily focused on communicating the offerings and services of a product or a service, by an organization or an individual, to cater to a paying pubic, the processes that takes place that ends with the consumer buying is the marketing process.
The consumers are central to all the marketing activities that take place and the most significant aspect that needs to be taken into account is that the needs and wants of the consumers are aligned with the marketing communicating to ...

Introduction

Modern technology has brought tremendous changes in the way business firms operate. Processing information and arriving at optimum choices have become easy for customers as new virtual tools are taking their space every day. The development of mobile internet technology along with the expansion of the existing models of computer application has opened new opportunities and challenges in the current day business environment. The concept of virtual socializing is the basis for the operation of almost every kind of business irrespective of their size and location.

In Person Cold Calling

Today communication facilities like email, voicemail, and social media marketing have become the ...

SBH did not establish the needs of its audience before rolling out the marketing campaign strategy. Had the organization conducted an elaborate research study, the television campaign would have achieved the anticipated results. Therefore, the apparent lack of improvement indicates that the needs of the target audience could not be satisfied through a television advertisement, but through a different marketing strategy.
Indeed, it appears the SBH’s marketing team has a limited grasp on the nature of marketing. According to Menon et al. (2015), marketing has a series of processes, and it starts with a marketing research that determines ...

The concept of Family Life Cycle and use in marketing

The family life cycle is a series of stages determined by factors such as age, marital status presence or absence of children (McDaniel, Lamb & Hair, 2011). Marketers usually adopt this strategy in selling products to various groups of consumers. It helps marketers to know the consumption behavior of different family cycle. The major stages of a family life cycle include;
This stage consists of young singles living away from their parent’s home or living with friends and relatives. Customers in this group are mainly low-income earners, and they immediately get to spend t what they earn. They see no ...

- Survey analysis – short answer questions

Have a look at the screen shots and then answer the questions succinctly.
Criteria for grading: correctness of response and critical thinking
- Why does CB require an access code? (5 points)
CB requires an access code to ensure that only customers who have actually visited the place participate in the survey. If there was no access code, any person can participate in the survey and give false or malicious answers. Since the access code is printed on the receipt, a person who has not used CB services will not be in a ...

Assignment 5

- Why is it difficult to place a product in a consumer’s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal?
It may be difficult to place a product in a consumer’s evoked set after it has already been rejected because of the following reasons:
- Consumer decision making process consists of the steps 1) problem recognition; 2) information search; 3) evaluation of alternatives; 4) product choice; and 5) post purchase evaluation . Habitual decision making involves the consumer problem solving in which the consumer has already set evaluation ...

David Aaker (2008) defined marketing strategy as a process that guides an organization to focus its resources on the prime opportunities in the market with the objectives of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes activities such as the analysis of the strategic conditions of the company, and creation; evaluation and selection of strategies for marketing that contribute to the goals of the company and its marketing objectives.
Marketing strategy has several functions; of which segmentation is one of the major functions. Market segmentation is part of marketing strategy that divides a broad target market into smaller ...

The need of the marketing plan

A marketing plan entails the marketing strategy that the company or business unit for that matter intends to use for a particular period. Usually a marketing plan may run from one year to five years. It is imperative to appreciate that the plan is merely a guideline and need not be followed to the latter. In general the marketing plan is employed for purposes of strategic planning by the marketing department of the business unit. This section shall canvass the uses of the marketing plan.
The marketing plan can be considered in a tripartite spectrum. First, it can be looked at as ...

Let’s face it: today’s business scenario is quite competitive and any organization which hopes to carve a niche for itself has to do a lot of follow up to maintain its client base and attract new customers. Consumer tastes and preferences are rapidly changing, and organizations which do not adapt to the changing times risk being pushed to oblivion. Nonetheless, something begs the question: why is customer relationship marketing so important? Well, everything has to do with the customer. In every business, the consumer is the key. Therefore, every marketing strategy has to focus on the consumer. Fundamentally, the ...

Introduction

Sport marketing refers to all marketing activities that promote any kind of sport or sports products. In a broader sense, it refers to practically any marketing activity that would have sports in its content. In turn, sports social media marketing refers to sports marketing that utilize social media as one tool of communication in the marketing mix. It would seem that there is not really anything special or unique about sports social marketing. It is essentially marketing in practice focused on a particular product with a very clear understanding of its target audiences’ needs and of how to use social media to ...

Question 4: Discuss why growth opportunities for many firms, such as IBM or GE, are far greater in services than they are in products
For many B2B firms, it is often much easier to market services than it is to market to services. This is because the B2B products can be described as being more complex. Typically, the B2B product must be marketed on grounds of its specifications. The B2B marketer must be able to showcase its value by concentrating on its specifications and often requires a lot of expertise to be able to convince the buyer to purchase ...

Question 1

Neil Borden (1965) is believed to be the first to have used the term ‘marketing mix’ suggested to him by James Cullington’s (1948) description of a business executive as ‘a mixer of ingredient’ (Van Waterschoot & Van den Bulte, 1992). The term, therefore, referred to the selection and mixture of various elements perceived to be useful in the pursuant of particular market responses. To facilitate the practical application of the concept to concrete business operation problems, early researchers working on the model sought to itemize the various influences on a market response that business executives at the time needed ...

Sales executives should manage effectively company’s accounting and cost projection methods as well as to choose the best distribution channels and the most appropriate sales compensation plans so that to assure firm’s profitability and productivity. Once deciding on the marketing plan, sales managers should focus not only on revenues, but also manage the costs effectively. Profitability analysis should be conducted for both, products and clients (Johnston and Marshall, 2013, Ch.12). However, it is important to analyze efficiency of each salesperson’s work, as it is questioned in the Takamatsu case. The table below shows the overall results ...

A truly good Sales Compensation Plan is called to keep the current salesmen and motivate them to work effectively. Moreover, the plan must be also suitable for the company’s financial opportunities, meaning that small firms may not afford large salaries and incentive payments. In one of the Harvard Business Reviews, and ideal plan is determined to be a contextual—tailored to the type of company’s business and the stage of its growth (Roberge, 2015, n.p.).
There are also some criteria that must be present in every sales compensation plan. Specifically, the plan must be simple and clear ...

Once recruiting, the firm looks for certain personal qualities in the candidate. No matter how good is the candidate, there is always a lot he must be trained for, which is more any business must promote and follow the highest ethical standards and values (Johnston & Marshall, 2013, Ch.10). Statement of Ethics, declared by the American Marketing Association (n.d.) lists the main ethical norms and values to be followed by every salesperson. Among the six values listed, I would emphasize on the following three to be mandatory for the effectiveness of my sales force: responsibility, respect and transparency.
Responsibility refers ...

Abstract

The discussion on the shift of power from the marketers and brands to the consumers can be proven with the varied usage dimensions of consumer power tools like ad-block apps. Particularly, this enables the consumers to remove the ads from their web pages. As such, the internet users enjoy fast online page loading and lower data costs. Many factors have contributed to increase use of ad-block apps. It is also clear that the availability of the ad-block apps on iPhones has led to wide use of blocker programs. This has given consumers the power to disturb the marketing ability ...

Marketing has been my childhood dream career, and I am now ready and prepared to undertake duties and responsibilities of a professional service marketer. My future roles in the service-marketing career will involve establishing effective and efficient marketing strategies that improve the organization's competitiveness. In the contemporary business world, things keep changing because of advancements in technologies and daily innovations happening worldwide. People are likely to rely more on technology for communication and other business transactions in the future that they do today. Hence, I will utilize skills, and knowledge gained both in class and through practice to develop ...

Introduction

It can be said that the application of ethics at the business level is as direct and influential to customers as much as the application at the corporate level. The main reason for this is the customer orientation of ethics in the business level strategies and the impact that it creates. The desires, needs and behavior patterns of varied markets are crucial to this segment of organization, keeping in mind the ethics and thus are directly responsible for planning and implementing various levels of competitive strategy plans (Ethics & Corporate Social Responsibility, 2016).
There are also four aspects of an ...

In this age of globalization and technological advancement and the advent and unprecedented success of the social media, to be able to connect with the prospective customers and most importantly to be able to segment the right customers, is the key for a business to be able to sustain, maintain and grow as an entity.
In an article by John Rampton, a regular contributor on the Forbes website, elaborated on the significance of how better data has become an important marketing tool to be able to do segmentation in an effective manner, and allowing the marketers to analyze each ...

Item 1: Marketing Strategy Planning

The process of marketing strategy planning involves creating the best opportunities and formulating a plan that provides superior value for target customers thus providing a competitive advantage for the firm. Marketers cannot directly control the environment, but they can influence it. This can be achieved by scanning the environment continually by the marketers and by looking for potential threats and opportunities. Managers in marketing need to understand the competitive environment. There are key issues that need to be considered when understanding the environment. These issues include: analyzing the competitor, this requires an approach that is organized so as to ...

Career investigation is an important exercise as it helps a lot in assisting an individual identify personal skills and match them to possibly related occupations. Also, it helps a person to learn more about a career of interest and what to do to pursue the profession (Harrington, Niles & Garraway, 2006). Therefore, this paper is going to give a report of a career investigation in the marketing profession. It is essential to note that the career investigation exercise was carried out through “GIOADA problem solving process” (Goal setting, Information collection, Options identification, Analysis of the alternatives, Decision making and Action ...

Introduction

This report is a critical analysis of Mitsubishi Motors Corporation in relation to change management. Mitsubishi is in the process of selling its only functioning plant in the United States located in Illinois. The paper will critically analyze and review the features of change and how it can be managed and controlled on the basis of the Kotter’s 8-Step Approach.

Company Overview

Mitsubishi Motors Corporation is multinational automotive manufacturer which originates from Japan and has its headquarters in Tokyo. It is the sixteenth largest producer of cars in the world. Mitsubishi acquired a manufacturing plant in Normal, Illinois in 1988 ...

Personal Assessment and Sales Evaluation

Executive Summary

This paper is written on January 2016, at a younger career development phase as a marketer. The paper is a self-evaluation plan that discusses my personal potential, my dimensions of life and even my successful life. This article is written for my personal development through self-evaluation; however, this paper is partly for my professor, as it is an assignment. Hopefully, this exercise will enable me deeply uncover the deeper parts of my personalities and capabilities that have been unknown to me. The exercise also hopefully allows me to learn different techniques required for my marketing profession.

Scope of Paper

The ...

The science of marketing and advertisement is an institutionalized practice of psychology, and therefore, the effective marketer would always know how to honey trap the new buyers (Cadwallader, Jarvis and Bitner, 221), and some of the customers respond to utter frankness while others suggest professionalism, and the sales-force has to adhere to different needs and wants of the consumers, and at the end of the day, they have to make sales because they have a professional obligations in this regard, and the half of the process takes place when the salesperson deciphers the method that he or she can use ...

Chapter 1 – Original Post

I agree with the core challenges highlighted for a non-profit organization but I would like to argue that the other two critical challenges in a non-profit organization include the misuse of organizational funds and the exploitation of non-profit organizational platform increasingly for personal benefits such as networking and tax evasion in developing countries. The eight challenges could be applied universally but the two abovementioned challenges should also be taken into consideration. The corrupt government officials allow entrepreneurs to use a registered non-profit channel for certain business interests such as image building, networking with experts, tax evasions and others.

Reply Post

Liz has highlighted that ...

Ethics can be described as conduct, behaviour, principles or values which are morally upright in the society. These principles are used to govern and control a group of people, individuals or certain activities that are undertaken. In marketing, ethics is important in protecting consumers and other stakeholders in an industry or a company.
There are different approaches or ethical perspectives that exist. To begin with, the utilitarian perspective describes the best ethical action as the action that provides maximum good for the greatest number of people. For example, mangers come up with policies that are aimed at benefiting majority of ...

Introduction

Ethics is the study of understanding whether what we do is good and right (Manikutty, Being Ethical p. 19). If we speak of business ethics, we can infer that it is a combination of proper business policies and practices regarding several businesses and marketing related issues. Basically, it is a way in which a marketer conducts its business with its customers by applying several marketing strategies. It is quite often that businesses come under intense scrutiny because they routinely pose tough ethical dilemmas and it becomes very difficult to differentiate between a normal marketing practice and unethical behaviour. If we look at marketing ...

The marketing information system (MIS) has three main methods to develop marketing information. Critically assess the ability of each way to help Marketing managers understand the consumer behaviour Stimuli in both B2C and B2B contexts.

Introduction

There are many forces that are found in marketing activity, these are external, internal, controllable and uncontrollable. The marketer tries to find out the impact of these forces i.e. which force is affecting more. So for this the marketer tries to gather information from various sources and thus this collecting of information is called Marketing Information System (MIS). .(Rahul Pandita, July 2012; E. Fariborzi ...

EVANSVILLE ARC INDUSTRIES

EXECUTIVE SUMMARY
This report is a combination of the strategic assessment of Evansville ARC using which the discrepancies of the business will be rectified. With the analysis, new strategies will be defined using which the excelling prospects of the organization will be studied. In this report, the company profile and the background of the business will be assessed. Based on the current position of the organization the further goals and objectives that the business wishes to acquire will be analyzed. This report presents a discussion of the strengths, weaknesses and challenges which the firm is facing currently. Using this all ...

Literature Review about Online Shopping

Introduction The rise of electronic commerce (e-commerce) in the last decade has been well documented. Beginning with Amazon for books (and more categories added later), and moving on to a number of other spheres including travel, fashion, and a number of services, e-commerce has seen tremendous growth, with increasing number of consumer preferring it as the channel of choice for shopping. Even those customers that buy from retail stores are likely to go online and compare products and prices before deciding what to buy and where. Due to its universal reach, a wide range of retailers can use it as a marketing channel. ...

Literature Review

Literature Review:
Introduction
There is a vast literature available that explains how brand image should be develop? Moreover, how image of a brand should be created? In order to understand the importance of brand image and methods and strategies to create an image of any brand, the literature review will provide strategies and examples. The literature review contains information that will be collected from various studies that are based on research done by scholars and authors for the development of image for any brand. The airline companies are also using concepts related to brand image creation. Therefore, airline brand ...

Industry Wide Analysis

Health Product Industry:
With our analysis endowed on the description given for both the companies, the very first indication we can unearth is that Company B is more retail consumer centric and with many product lines involving prescription as well as non-prescription drugs, health and beauty products, etcetera, its objective will be focused on high end consumer marketing so as to inflate its revenue numbers and increase its market share. On the other hand, Company A is also a health care product manufacturer and marketer but with a complete different business mindset. Unlike Company B, it is focused on one ...

There are a wide variety of different ways that consumers can participate in the spectrum of behaviors sometimes referred to as “consumer misbehavior.” Consumer misbehavior runs the gamut from criminal behavior like shoplifting to the compulsive behavior of a shopping addiction. Fullerton and Punj (1997) note that consumer misbehavior has long been accepted to be a problem in the retail world, but that little research has been done on the issue. The most common type of consumer misbehavior considered by researchers is usually shoplifting, but perhaps that is because this type of behavior is very easy to track; other types of consumer ...

This looks at an organization, which has launched a new product into the market. The product is considered to be quite innovative and a plus to the users who adopt it. As an organization they have done their research in the market to know which people would purchase the product and their financial capability. The ethical dilemma in this case study is that the target for sales of the product will not be reached because of funding issues of the schools. This means the sales representative will not reach the target set for her and she will not get the reward, ...