Marketing College Essays Samples For Students

Cranford, Cynthia J., Leah Vosko, Nancy Zukewich. “Precarious Employment in the Canadian Labour Market: A Statistical Portrait. Just Labour: A Canadian Journal of Work and Society 16 (2010): 6-22. Web. 1 Oct. 2013.

The increase of precarious employment poses a significant challenge to policies that support current income yet it remains a largely neglected part in policy-making. The article uses data from the Labor Force Survey and the General Social Survey to examine the relationship between gender, forms of employment and dimensions of precarious employment in Canada. According to the article, most women work in part-time and casual wage ...

Israel Capital Market

- The Banking Sector
- General Description
The banking sector in Israel is unique in nature comprising of high concentration and less competition. According to a report by the Bank of Israel increase in concentration in the banking sector in the country is a trend that commenced from 2011 after a period of reduced concentration between 2004 and 2011 (Aizescu, 2012). The high concentration levels in the Israeli banking sector is classified under “large monopolies”. This is because a significant proportion of the sectors in lie in between monopoly and free competition. This is the situation in Israel ...

BUSINESS ANALYTICS & ECONOMETRICS

When defining a business, profit maximization is generally associated as the main purpose; even though profit has an indispensible role to play in businesses, it definitely cannot become the business goal. There are many reasons against this: first of all, this goal only emphasizes on the end result that is the maximization of profits while completely overlooking the means that need to be employed to achieve the results. If a business ultimately aims to maximize its profits, it could even make use of socially undesirable means.

Secondly, this goal ignores the interests of all the other stakeholders except the owners. ...

GE Healthcare’s Venue 40 changed the healthcare industry and allowed the company to bring healthcare to developing markets that were otherwise not accessible without a product that could be used with little to no training. Unlike the more expensive imaging devices such as CT and MRI, Ultrasound (US) offers detailed image quality at a fraction of the cost. US is also simple to use which makes it easy prey for non-healthcare practitioners that have non-treatment purposes as its intended use.
The Venue 40 is portable and lacks knobs, keyboards and other germ collecting surfaces, therefore, making it ideal for ...

How does international expansion fit into the firm’s strategic planning process? By that I mean, in what context does it come up and get decided that a firm will attempt an international expansion project?Is an international expansion project a short term project or a long-term project?

Investing or venturing into the international market involves critical analysis of the internal and external environment in which the company operates. Usually, the company will decide to venture internationally due to a saturated market or fierce competition in the current country of operation. The demand for the company’s products may have ...

- Analysis of the Case
The case of Kmart is shocking and an eye opener too, with regard to the state of an organization that brings doom to itself. The case provides many insights not only about the inventory management but also about the mindset of the management that are likely to damage a once successful company. Every business has key business activities and units of measurements unique to the business. The top management is supposed to pay close attention to them and organize their work to maintain what is optimum for their business. Kmart chose wrong units of ...

When walking into toy departments, it is easy to notice several distinct isles. In most cases, the most distinct feature is the color of the toys and the general make of the toys. In one isle, one can find toys that are packaged in shades of grey, blue, brown and black. In another isle, the toys will be in pink, white and even red. These toys will have been marketed differently from the color to their designs, and this is what draws many people to them. This general presentation will determine which isle a person will visit to buy which ...

Large corporations and start-ups globally have professional business websites. These websites ensure that the business is available and, accessible to its existing and potential customers all the time. Potential customers can find the products and, services offered via search engines such as Google. A well designed website will allow clients to go online and, research about the services and, products a business offers at the comfort and convenience of their home. For instance, a car repair and spare parts sale business can make good use of a well-developed website to market its products and services.

A ...

Business Research Methods

Introduction
Research methods refer to different ways research is done. Various scholars use research to identify or investigate on given topics or a new event in society. Research techniques are taught in schools and colleges to prepare students to investigate on their needs of topics, as they are prepared into the job market and doing their own investigations. In the light of this essay, questions that relate to research shall be elucidated in brief while doing research in companies.

Discussion

- Applied research is descriptive in nature. It uses the knowledge that one has obtained and applies it. On the ...

Question 1

The IKEA Company has several advantages that make it a favorite among furniture shoppers in the markets that it is operating. The first advantage is its ability to offer modern designs of furniture at a good value compared to other manufactures. Also, due to the huge sizes of its stores and a huge production team, IKEA can match its competitors on prices while undercutting them on costs by up to 30%. In the German market, for example, IKEA was successful due to their lower prices and the fact that their retailers adopted similar formula in their operations.

Question 2

There are several factors that ...

Philip and Matsushita ( now Panasonic) are renown worldwide for electronics, with Philips based in Amsterdam and Matsushita in japan. They launched some strategies and organizational restructuring in 2001, aimed at retaining their competitive edge. This they achieved by use of different strategies each of which were adopted by the individual companies. Philips had based its achievements on an establishment of independent national organizations, while Matsushita, on the other hand, depended on its central processes in Japan. Some of the strategic issues that Philip faced were; first, there was a struggle with the national organizations, which greatly influenced top management. The ...

THESIS:

- INTRODUCTION
- Setting up a training business, business communication training in Saudi Arabia
- Research about the business and know how to handle it in the country. This way One will get to know the gaps the business will fill considering that there are other training colleges in the country
- Know the way the business operates and ensure that there are means of dealing with any problem. This way the business will be cushioned from the challenges that it might face.

- SETTING UP THE BUSINESS
- Master the expectations of society and ...

Influence of Marketers

Influence of Marketers
In this era of technological advancement, social media has had a huge effect on consumers purchasing behavior and hence has revolutionized the way marketing is done.

Social media has created an incessant presence of brands online and has impacted on the perceptions of people with regards to acceptance of communication or product to be part of the group which, is in essence peer pressure at its greatest on social media.
Facebook which recently celebrated its 10th anniversary has been a pillar on which this revolution in terms of altered lifestyles and behaviors with regards to ...

Discussion

- Does method have a societal marketing orientation? Is it just a market-oriented company that integrates a number of environmental practices into its operation? Explain.

Method is an organization that produces products regarding home care. There are various cleansing products developed by this organization in order to serve several objectives toward the customers. First of all, through their products they want to provide a better experience of home care to their customers. Secondly, they want to make people aware of the green environment issue and make people understand the concept of total quality.
The marketing orientation for method does seem to ...

1 While much has been hypothesized regarding the true meaning of the term idea multiplication, it is essential to note that it refers to all the processes involved in the use of existing ideas to develop newer ideas that are more important. These processes do not occur in isolation, but calls for brainstorming of the existing ideas with the sole aim of restructuring the existing idea by adding or removing certain feature. Notably, idea multiplication is advantageous in a number of ways. Above all, it is often easier to devise new ideas from existing ideas. In addition, it suits well ...

International tax treaties as a means of advancing economic goals

International tax treaties have become quite common especially among countries that have decided to come to an agreement to promote trade. These treaties are reached following total evaluation of the benefits that may arise out of the treaties that have been reached. The treaties are common among countries that are in constant trade with each other. Therefore, through reaching upon the treaties, it is quite obvious that there will be more trading activities taking place between the countries that have come to an agreement. This will be through attracting more entrepreneurs into putting more resources to conducting the trade ...

Business Growth and Failure in Marketing

The aspiration of any entrepreneur is to start a business and witness its growth. Nevertheless, some businesses do not live to realize this goal. The concept of starting a business and maintaining the vibrancy of the business is inseparable. Other than rolling the blueprint for the business operation, the management of the business must design effective and successful marketing model in order to sustain the growth of the business. Evidently, the existence of any business depends on the relationship between the business and the target customers as well as internal factors such as management model. Arguing from this lens, the business ...

Section A: The importance of international cooperation in the global economy

International cooperation has led to the creation of free trade zones among countries. This has been achieved through liberalization of economies by eliminating barriers to trade. It has opened doors for trading activities among countries freely promoting an orderly global economy (IMF, 2009). International cooperation has promoted tourism. This is because of the peaceful coexistence among nations .Tourists feel free to visit other nations. This has promoted the economic status of countries through the foreign earnings from tourism activities. It has promoted investment activities of countries. This ...

Going through the book “Curious reader” I have come across very interesting issues I had no or less idea about. Among the articles I come across were:

Hodgman, Ann. “No wonder they call me a bitch“ The Curious Reader. (2009)

This is an informative article on various kinds of dog food. It’s a commentary essay on low nutritional and bad taste in the dog food quality. She describes and compares the bad taste of food with play Doh. She vividly ridiculous all the promotion advertisement slogans and tactics linked with dogs foods. Mainly she opposes all the strategies ...

Scientific management is a science due to the mental revolution involved in the duties of both the workmen and management in an industry (Taylor 2013). It is a science since it involves mental revolution. The workers change their mentality towards their work, employers and also the fellow employees. On the other hand, the managers change their mentality towards their employees, their fellow management team and their daily problems as the managers. This complete mental revolution is what makes scientific management a science.

Mazda and Adidas are two organizations fit to compare in terms of being mechanistic and organic. Adidas is a company ...

Just like John, so many people have failed to see the importance of financial analysis of “efficient capital market” as it will be a waste of resource since the needed information is there for all participants. Perfect market implies that the same expectation on securities are with all participant, this may not be true as trade only occur when there are heterogeneous expectations. There is no explanation on those players who end up being the best profit making, why not equal profit for all participants? The answer to this question and many more shows that there are anomalies of the ...

Many people think that there is no need for financial analysis especially in a perceived efficient capital market. This is a very wrong presumption; there are very many ways in which financial analysis add value to the capital market even when it appears to be efficient. Financial analysts are very important for both the internal and external players in the financial market. As the efficiency of the capital market concentrates on the stock market future prices, analysts do entire analysis of the industry. They take care of the new policies and regulations that may have an impact of the market; they ...

Raymond Vernon developed the economic theory on the international product lifecycle. It reacted to the failure of the Heckscher-Ohlin model to give an explanation on the international trade pattern. The theory suggests that all the labor and parts associated with a given product, early in its life- cycle, is obtained from the area of its invention (Schueffel & Baldegger, 2008). After the adoption of the product and its use in the market worldwide, production shifts gradually away from the origin. A point may reach when a product becomes one of the items among the original country imports. ...

Innovators must deeply experience the world of their customers

Customer centricity is the dominant component of business success. The ability to engage with customers as people is of utter importance to innovators. Consumers or customers constitute the market and guarantee any business its success. Innovators need to relate fully with their customers so as to identify and implement their needs, tastes and preferences (Mohan et al, 54).

Failure to experience the customers’ world ultimately leads to the failure of a business. An innovator who does not experience their customers’ world is considered to be objectifying them. This infers that they enthusiastically or unenthusiastically treat them as a means to ...

Children’s products and foods is an enormous market offering great profits and potential growth for companies. While giving parents increasing difficulties in raising and managing their children. Modern commercials are becoming increasingly influential on the things children want and tends to go against what their parents want or know is best for them. In America and the rest of the industrialized world the fight against child advertising is in full swing by governments and various campaigners. In an effort to enact better regulation and standards for making commercials geared towards children, as well as fighting for improvements in ...

Amazon is one of the giants of the computer market and is known to be the Wal-Mart of the web. It was predicted to be soon crushed by B&N after its launching; but it has become the most successful e-tailers of web and is doing the crushing itself (Amazon: The Walmart of the web, 2011). In order to compete, Amazon has focused on the pricing strategy as it believes to make the customers cheerful by providing them cheaper stuff. It has a superior business model where the technology is combined with the logistics company (Magee, 2011). It’s competitive pricing ...

IKEA is a global company that retails home products such as furniture, kitchen items, consumer goods, bathroom items, and other accessories. Ingka BV is wholly owned firm by Stichting Ingka Foundation, the parent company of IKEA group of companies. The Komprad family owns the foundation. As at December 2013, the group managed to have operations in 43 countries across Asia, North America, Europe, and Australia. The headquarters of the firm is in Delft, Netherlands and employs 135,000 people Baraldi (99). During the financial year that ended on December 2013, the group managed to have revenues totaling 28, 506 million ...

a. Assess the people, organization, and technology issues for using social media to engage with customers.

The people, organization and technology issues for using social media to engage with customers include reaching out the right people, obtaining the technical skills and ensuring privacy on the internet. It is possible to align Facebook page with several business processes and strategic goals to be able to create better customer relationships, improve customer interaction, allow open communication and adopt cost effective measures (Inci, 2009). It is extremely important to ensure efficiency in all of these aspects.

b. What are the ...

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Coca Cola is one of leading brands in the soft drinks market. Coca cola has become a trusted and famous brand name and the company has succeeded in making its image due to its quality, and techniques of image making. The company uses various techniques of image making and earned a highly reputed position in the world market. This paper intends t discuss how coca cola has succeeded in making a positive image in the beverage market along with discussing various techniques that the company uses in making its image.
Coca Cola started its business in 1880’s and since then ...

Vans - Sales Promotion and Personal Selling

Vans utilize consents and giveaways to market its products. It is worth noting that the company use contests to attract the young generation into buying their products. In fact, the giveaways build relationship between the retailers and the consumers, as well as the company. The contests encourage individuals to go online and buy the products of the company. The gi9ve ways create a platform whereby the consumers focus on buying the brand of the company. The contest is carried out in various countries and involve retailers to participate. Analytically, the contests tale place in the best season of the year, ...

I looked myself in the mirror for the last time; my hair looked neat, tie perfectly fit between my collars and matched with the color of my belt. My trouser was ironed so well that it could slice a passing fly not to mention my shoes which I could see my reflection through them. Meeting professor Wang is something hard to come by, leave alone interview him. And so this was the day I was set to interview Him. I called the secretary just to confirm the time the interview was to take place which was scheduled at 9:30am. Without ...

Question 1

"When in Rome, do as the Romans do" is a controversial guideline for MNC's doing business in developing countries with respect to ethical practices and social responsibility. On the one hand, identifying key ethical and social elements of developing countries, and implementing them at the local subsidiaries can be highly beneficial for MNCs. Such an approach would make it easier for MNCs to reach the customers of these markets. People are more willing to buy a product from a company that operates in a manner that they know and understand. For instance, consumers in the U.S. claim the economic responsibility ...

Abstract

The paper discusses about IBM, which is one of the popular companies in the service industry, operating various types of businesses, such as technology, IT services, consulting services, outsourcing services, infrastructure services and many others. Headquartered in the United States, IBM operates in over 160 countries worldwide. The paper also focuses on four major countries, namely, the United States, Canada, India and China, which carry out a major part of IBM’s business operations. The paper describes four marketing strategies, namely, product, price, promotion and place. The paper also makes a mention of IBM as a global organization and the company’s ...

Alex Gorsky is the CEO and Chair of the Johnson & Johnson Company. As the Chair of the Board Committee of the organization and CEO of the company, Gorsky has an influential, authoritative position in the organization. Effectiveness in leadership encompasses the overall leadership approach and structure employed by the leader, the enhancement of communication and the ability to manage crises in the organization. As a leader and manager of the company, Alex Gorsky attempts to promote effectiveness in his leadership in order to promote efficiency in the entire organization. Additionally, it is mandatory for him to strive for excellence ...

Introduction

Today’s presentation will be about the analysis of Monarch Casino & Resort, Inc. (MCRI) marketing function strategies. I will go about the discussion of MCRI’s internal and external environment. This helped enumerate MCRI’s strengths and weaknesses. This also aids in identifying the opportunities and threats that could significantly affect the future plan and profitability of the organization. An industry analysis has also been conducted paying close attention to the competitors of the company as well as the trends in the market. A market analysis was presented to give a summary of the condition affecting the industry and ...

An Accounting Investigation after the UK based super market restated its profits

Issue: Tesco restated its accounts due to overstatement of earnings and an accounting investigation is looking into the matters. The company is unable to account for its problems as well as its earnings.

Synopsis: UK based super market chain Tesco restated its accounts last month due to overstatement of profits by $250 million in the half yearly reports. After the profits were slashed and the dividend cut off, the company had suspended 4 of its senior level executives to delve further in the matter. Now the UK based firm is unable to account for its own problems. It can ...

Secondly, income tax usually has very little or no impact on relocation decisions of both the rich and the poor. Most of these people are tied by family, friends and their jobs. Statistics show a very small percentage (averagely 1.7%) of residents in the U.S moved from one state to the other between 2001 and 2010. Some of these moves were across state lines in the same metropolitan areas. Research has noted that there are numerous reasons why people migrate to long distances or fail to migrate but taxes have not had a major effect.
Also when looking at the ...

Businesses are meant to expand in the future. However, it is important for the businesses to decide upon the strategies that will focus upon the expansion plan. The businesses can be related to any industry. However, due to globalization and increased consumer demands, the organizations are planning to expand in the abroad countries as well.

We have often observed that, the organization will be initially serving to one category of people. They have segmented their target market, and hence, are not able to serve to all the different segments of the society. But, with the passage of time, the ...

1A The leadership of the Virgin Atlantic believes that the success of the business strategy requires them to build their foundations by focusing on business and leisure market. Also, by building foundation by focusing on driving efficiency and effectiveness of the company. They have a simple mission statement, which is to embrace the human spirit and to fly. In contrast, the British Red Cross helps people who are in crisis, irrespective who and where they are. In their effort, they form part of a global voluntary network, who responds to “conflicts, natural disasters, and individual emergencies.”

Virgin Atlantic has a sound ...

Cloud computing is one of the leading technologies in the corporate world today. It helps reduce the operational cost of doing business as well as makes computing more energy efficient. It also facilitates innovation and unlocks other avenues for doing business. Cloud computing is commercially viable for Turner Organic Chocolates since it utilizes existing infrastructure to upgrade efficiency of our data use.

First, it is cost flexible. A recent joint survey by the Economist and the IBM shows that 31% of the companies in the survey cite cost flexibility as an incentive for shifting to cloud computing. The system ...

All the big companies around the world pay special attention to advertising and building brands. Brand managers are hired and they are given a special budget to advertise and maintain the brand position and value. Coca-Cola, Apple, Pepsi, Intel and Apple are the examples of the brands that pay special attention towards brand building. Brand building is about maintain one’s brand in the minds of the consumer as well as continuously deliver the high quality, and meeting all the consumer expectations that are created in the mind of the consumers through advertising, and other public-relations activities.

Many experts in ...

- One of the distinctions made in business is between high value and low-value customers. However, a customer can move from one definition to another through a number of ways. One of them is increasing the sales for every existing customer. This is through up-selling or cross-selling, with caution not upset customer relationships. Another way is retaining existing customers for longer. While there are many approaches to achieving this, the primary goal is to keep the customer for longer as it is economically cheaper compared to recruiting a new customer. Alternatively, a customer can move from one definition to another by lowering the ...

Unsuccessful business connotes to a wasted effort. Unequivocally, worthy investments are requisite to the future financial security coupled with myriad accomplishments. Establishing an investment or rather an asset management business is primarily vital. Also, raising funds for business, thereby, investing in a competitive market explicitly illustrates the direction of a particular entity. Distinctively, a group of individuals based in London intends to invest into vintage cars and art pictures. The highlighted business necessitates myriad clarifications with regards to the investment. Essentially, the suggested business is majorly embattled with limited funds. The paper endeavors to establish whether to raise funds from a developed country or ...

There is a vast difference between comparative advantage theory of competition and neoclassical theory. The three streams that pose challenges in marketing theory and practice are strategic issues in market research, market orientation for firm performance and relationship marketing in strategic network competition . Marketing requires a new theory of competition, which outweighs the benefits of neoclassical theory. The new theory called the comparative advantage theory of competition evolves from the resource-based theory of the firm, competitive advantage from marketing, competitive rationality and differential advantage of marketing . On the other hand, the neoclassical theory assumes the principles of a perfect competition. The perfect ...

Smith's opinion of the views Theil offers in his bookMarket forces ensure production of right goods and services. The price resulting from competition would equal the cost of productions in the long run. However, Thiel is of the opinion that under the perfect competition, business tends to be so focused on the current margins to a level that it cannot possibly have a long term plan. Its only monopoly profits that can allow a business to transcend the daily survival struggle. Thiel illustrates that competition can make people so strong in whatever they are competing. Competition ends up making one focuses so ...

Introduction

The term macroeconomic is described as a branch of economics, which deals with the relationship among aggregates components of the economy such as the gross domestic product, inflation, and the unemployment level, among others. This paper will inspect the present state of the United States macroeconomics elements and its implication to the international trade. In essence, the speech centers on macroeconomic components and mainly focuses on international trade and foreign exchange rates.

A surplus of imports into the United States has both the positive and negative implications. The group that benefits from such an import surplus is mainly the consumers ...

Part I: basic assumptions about the organizational world and how it works

The global economic processes provide both prospects and challenges to a newly formed organizational system. To be a successful manager, one needs to put a strong emphasis on the global and world-centric context of the organization and take these factors into consideration when implementing new policies and practicing leadership in the affiliated organization. The organizational world has become more complex and nowadays is not limited to rationalization of production and increasing organization’s performance. The constantly growing influence of transnational corporations and their access to vast resources obliges them to be socially responsible in order to co-exist with public sphere, governmental bodies, and ...

It has been noted that much of what we know about consumer behavior is from actual shopping behavior rather than the contrived experiments and laboratory tests. A lot of information has been obtained on why and how people shop, what draws their attention and involvement and their purchasing decision making process. This assignment was an opportunity to demonstrate this part of market research and test what we have learned about market behavior. The trip was to the Mayfair Mall located in Victoria, British Columbia, Canada. Mayfair Mall offers a number of retail products and store ranging from clothing, shoes, health ...

Statistical analysis has always been a valuable tool for running any business locally or globally. Business executives have to admit that modern market challenges became extremely complex and need to be approached with scientific methods rather than plain intuition. When it comes to business, there are almost uncountable number of ways statistics may come in handy (William).

It is generally known, that the main focus of any business is on markets and people. Therefore, managers try to examine customers’ behavior patterns and make some predictions on how they will react on a wide range of company’s actions and, moreover, to ...

YouTube is a website launched in San Bruno, California to share videos among internet users. YouTube reigns in the online video after defeating the popular Yahoo search engine. The site has the capacity of transforming itself in the ultimate video search and the linking of content. The main strength of the site owes it to the support provider called Google. Google is the world largest search engine that act as the backbone of the site (Wolfe 2). Professionals, entrepreneurs and other stakeholders feel safe to promote and expose their content in the site since it will reach the clients in ...

The current technological improvement has made the online search engine diversify in their operations. Internet operation has been referred as Google due to its popularity. Is this confusion? Google has taken it course since year 1996 from two graduates from Stanford University namely Larry Page and Sergery Brin. They were pursuing Ph.D. degree in computer science and came up with a way of creating a web search engine. They developed a web search engine known as Back Rub. This was later changed to Google of which is the current search engine in the world. The Google investment as a web site started it ...

Gambling is an old practice that people have used to make money by either betting on cash, cars or other forms of property. Earlier, the practice was considered illegal until recently when some states decided to make it legal after observing how profitable the business was. Whether gambling on life or one’s dollar, participants in a gambling session display their undoubted nature to take risks. Casinos make use of this instinct, the dinging and buzzing slot machines with glitzy décor and table games that create the impression of one’s transfer into a new place coupled with a peculiar experience. ...

Introduction:

The video elaborates the performance and operations of Key West Pie Company in relation to money, awards and profitability. It reflects on the potential of Key West Pie Company ability to make millions and win awards while the profits are low. It shows the role of human resources, change management and the overall managerial practices of the company. The video shows the aspects relating to the management of price policies in relation to the performance of the company. It shows the importance of the interaction among employees on matters pertaining to the management of revenues and the costs of ...

Analysis of arguments in a piece of writing requires excellent knowledge of the different combinations of accounts present in the text. Such evaluations call for clear integration of facts derived from the different perspectives depicted by the characters in the text. For instance, Michael Pollan’s “Big Organic” from The Omnivore’s Dilemma presents numerous accounts of a phenomenon. The writer demonstrates excellent skills in the linkage of rhetorical devices. As a matter of fact, he is able to base the whole writing on first person perspective with aspects of disagreement with or against other minds. Fundamentally, an advanced understanding of a ...

1. Emirates Airline is UAE based organization I worked. Emirates is well known for its excellent services and luxury offerings. Consumer expectations are growing for luxury products and service (Passport, February 2014). This trend is clearly reflected in the Emirates as airline is continuously improving its services in order to match changing demands of customers towards luxury services. Emirates provides all possible services to make passengers experience delight full. For example, company offers luxury facilities such as lounges, chauffeur driven car form pick up location and to final destination, fine dining facility, and in-flight entertainment options. The number of ...

Introduction

Market failure implies a situation where the quantity, pricing or the quality of a product supplied by the suppliers does not equate to that demanded by consumers (Aldridge, 2005). It can also imply a situation where free markets fail to allocate resources sufficiently, there are missing markets, information failures, unstable markets among other issues that influence the supply and purchase of goods and services (Aldridge, 2005). Aldridge (2005) asserts that failure to conduct adequate and relevant research prior to the release of a given product in the market often leads to market failure. The recent decline of mobile devices maker, Blackberry is a classic ...

Importance of effective integrated on-line digital campaigns with reference to social media

Social media functions as lucrative and cost-effective communication channels for endorsing brands to sbeleaguered potential customers who constitute the audiences of the social media. The viral and collaborative nature of Facebook has enabled companies to use it to provide lots of information regarding their products. It has provided brands the ability to build brand loyalty and authenticity among consumers. For instance, the Student Mixer provides information regarding the various cocktails that they stock, its content and price and possibly where to easily access it from. In this way, Facebookers will be able to access and assess the information and ...

ine is a top free app in the app store that allows users to share and watch a six-second video over Facebook, Twitter and the app itself. It was launched by the twitter group and has the vine.co domain. Its name originated from the word Vignette which means “short highly impressionable scene,” it can also mean photo filter. The application is supported by both the android and iOS platforms. The app has a detailed tutorial on how to create the short videos of up to six seconds.

With the apples no adult content rule, the Vine has almost had the ...

BUSINESS ANALYTICS AND ECONOMETRICS

When firms are analyzed based on the standard economics assumption, it is believed that the core purpose of the firms is to maximize the profits. Profit maximization is a vast phenomenon which includes: earning more profit for the research and development of the firm; more dividends available to be paid for the shareholders; higher salaries for the workers and lesser chances of takeover of the firm. When devising the objective of the firm, it is imperative to take into consideration all the interests of the stakeholders which is not only the owner but also the employees, the shareholders, the society, ...

The anti-trust laws against Microsoft by the US and the European Union because of its dominance in the market. Given that Microsoft is a monopoly and due to this fact, the company can hold process above that marginal cost in order to get more profits. Microsoft, which is owned by Bill Gates, is one of the most valuable companies because it reaps a lot of profit from its sales. It is crucial to note that that the anti-trust laws were invented by the government to control major industries in the market. Given that a large market share demonstrates more power in terms ...