International Media Policy
Abstract
Aspects such as globalization, continuous technological breakthrough, the state of conflict, the visible separation between the West and the East, or Occidentalism and orientalism, which intensify the discussion about otherness and emphasize the racial hate speeches define the nowadays media context. Currently mass media negotiates its role in this environment, defined by the above-mentioned social coordinates. Because globalization entered the social normality, mass media followed the game imposed by this social movement and applied a globalized media discourse, sustained by the available technological innovations that allow for the rapid dissemination of media content throughout the world due to ...