Question 1
It is very important for the author to ensure his work is convincing to the reader. In his argument, he should project to the reader that he is worth listening to. He is the authority in this directive. This is the basic ethical appeal to readers. The writer and the one receiving it are therefore trusted. The assumption that one is credible is a wrong deductive criterion. The possible idea is that one should substantiate either the academic papers with credible sources and express them clearly. As a writer, it is necessary to have authority over what you are writing and ...